Happy Koala

Role Description This is not a brand or content role. It sits squarely in paid acquisition and performance creative. We're looking for a Creative Strategist with a direct-response mindset — ideally someone who started as a copywriter and evolved into performance creative strategy. - Full-time freelance contractor - Fully Remote Position - B2C / DTC experience required - EU hours (GMT) - Supplements / health a strong plus This role is about what converts, not what "looks good." - Own performance creative strategy for paid media (Meta-focused) - Develop angles, hooks, messaging frameworks, and iterations - Translate data (CTR, CPA, CVR, ROAS) into creative decisions - Build and refine creative testing roadmaps - Brief and iterate with copywriters, editors, and designers - Analyze winning vs losing creatives and scale what works - Continuously improve performance through structured experimentation Qualifications - Proven experience in performance marketing creative - Strong copy background (ads, hooks, messaging — not just concepts) - Hands-on experience working with media buyers - Comfort owning results, not just deliverables - Clear understanding of direct-response psychology - Ability to move fast, test often, and iterate Requirements - Senior-level experience in performance creative and/or direct-response copywriting - Proven exposure to paid media environments (Meta experience required) - Strong understanding of conversion-focused creative and testing - Fluency in English (CVs must be submitted in English) - Ability to operate independently in a fast-paced, remote setup - Available during EU working hours (GMT) Benefits - Competitive compensation aligned with senior performance roles - Fully remote with clear ownership and accountability - Opportunity to work on high-impact, high-scale performance campaigns

Role Description This is not a brand or content role. It sits squarely in paid acquisition and performance creative. We're looking for a Creative Strategist with a direct-response mindset — ideally someone who started as a copywriter and evolved into performance creative strategy. - Part-time freelance contractor - B2C / DTC experience required - EU hours (GMT) - Supplements / health a strong plus This role is about what converts, not what "looks good." - Own performance creative strategy for paid media (Meta-focused) - Develop angles, hooks, messaging frameworks, and iterations - Translate data (CTR, CPA, CVR, ROAS) into creative decisions - Build and refine creative testing roadmaps - Brief and iterate with copywriters, editors, and designers - Analyze winning vs losing creatives and scale what works - Continuously improve performance through structured experimentation Qualifications - Proven experience in performance marketing creative - Strong copy background (ads, hooks, messaging — not just concepts) - Hands-on experience working with media buyers - Comfort owning results, not just deliverables - Clear understanding of direct-response psychology - Ability to move fast, test often, and iterate Requirements - Senior-level experience in performance creative and/or direct-response copywriting - Proven exposure to paid media environments (Meta experience required) - Strong understanding of conversion-focused creative and testing - Fluency in English (CVs must be submitted in English) - Ability to operate independently in a fast-paced, remote setup - Available during EU working hours (GMT) Benefits - Competitive compensation aligned with senior performance roles - Fully remote with clear ownership and accountability - Opportunity to work on high-impact, high-scale performance campaigns - Flexible part-time engagement — work around your schedule

Role Description Happy Mammoth is looking for a Team Lead, E-commerce to own the entire digital commercial engine across our Shopify Plus stores (US, EU, AU) and Amazon marketplace. This is not a "manage the website" role. You will be directly responsible for on-site revenue performance, funnel development, compliance governance, and technical stability across every revenue-generating digital property we operate. The Role You will lead the e-commerce function and own six critical outcome areas: - Conversion & Commercial Execution: - You own on-site commercial performance across all Happy Mammoth stores and the Amazon marketplace. - Your job is to protect and grow Revenue per Visitor and marketplace conversion rates. - Funnel & Page Development System: - You own the creation, deployment, and optimization of funnels, landing pages, PDPs, and commercial flows. - You set the direction, brief designers and developers, and drive the cycle time from approved brief to live deployment down while keeping quality high. - You define and oversee structured A/B testing, ensure performance validation before scaling, and monitor post-launch impact. - Every new page or funnel should either prove a hypothesis or improve a metric. - Product Launches & Special Campaigns: - You lead the commercial execution of new product launches and seasonal or promotional campaigns. - You direct designers and developers to build the launch funnels, landing pages, and supporting assets. - You set the creative direction, coordinate timing with the paid media team, and ensure every launch is set up for measurable success from day one. - Brand & Design Consistency + SEO: - You are the quality gate for brand and design alignment across all customer-facing digital properties. - Every store, funnel, product page, and marketplace listing must be visually and tonally consistent. - You also own on-page and technical SEO across all stores - site structure, metadata, schema markup, and crawlability - ensuring storefronts capture organic traffic, not just paid. - Compliance & Regulatory Control: - You own the process of ensuring all stores, funnels, and marketplace listings are compliant. - You work closely with the legal team to ensure that pages, claims, and product content meet regional regulatory requirements across all markets before and after launch. - You need to build and enforce the systems that ensure compliance is checked, maintained, and never an afterthought. - Zero tolerance for post-launch compliance fires that could have been prevented. - Store Stability & Technical Performance: - You own functional reliability and operational excellence across all digital properties. - Site speed, checkout performance, tracking integrity, and platform stability are your responsibility. - You direct your development team to prevent performance degradation after updates or releases. - If the checkout breaks or load times spike, you own the resolution - diagnosing the issue, directing the fix, and ensuring it does not happen again. Qualifications - You have senior-level experience running e-commerce operations in a direct-to-consumer environment, ideally in health, supplements, or a similarly regulated vertical. - You understand Shopify Plus deeply, not just as a user but as someone who has overseen store architecture, checkout optimization, and multi-store operations at scale. - You are fluent in funnel metrics: CVR, AOV, RPV, LTV, and CAC are part of your daily vocabulary. - You have directed the creation and optimization of landing pages, PDPs, and commercial funnels, and you have overseen structured A/B testing programs with measurable results. - You understand how compliance works in regulated industries. - You are technically sharp and can read site speed reports, diagnose checkout issues, and direct developers to fix problems. - You move fast, make decisions with imperfect information, and take full ownership of outcomes. - This is a hands-on role; you are expected to be directly involved in execution — not just defining strategy, but driving implementation and results. Your Team - You will lead a cross-functional team of developers and marketplace specialists, with additional support from design, copy, and project management. - You report directly to the Head of Growth. Nice to Have - Experience in DTC brands. - Experience in supplements, health, or wellness. - Familiarity with CRO and analytics tools. - Experience in performance marketing. - Experience managing multi-region Shopify Plus stores. Benefits - Fully remote. GMT timezone preferred. - Competitive salary paid in USD. - Be part of a fast-growing company with a strong focus on performance. - Work with a team that values ownership, autonomy, and results. - Opportunity to make a direct impact on revenue and growth. Company Description Happy Mammoth is a fast-growing natural health company formulating, producing, and marketing gut health and hormone-balancing supplements to millions of customers across Australia, the United States, and Europe. We operate direct-to-consumer through Shopify Plus and Amazon, with deep roots in performance marketing and direct response. This is a company built on speed, testing, and commercial results.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are looking for a Growth Manager to lead performance growth across our marketing funnels and paid acquisition channels. This role sits at the intersection of paid media, funnel optimization, analytics, and experimentation. You will work closely with media buyers, creatives, CRO specialists, and developers to ensure our campaigns, funnels, and offers perform at the highest level possible. This is a high-impact role focused on diagnosing performance issues, identifying growth opportunities, and ensuring our acquisition channels consistently meet revenue and efficiency targets. What You’ll Be Owning - Funnel & Diagnostic Excellence - Develop a deep understanding of funnel performance metrics, including CPA, AOV, LTV, and CVR. - Detect funnel leakage, AOV fluctuations, or conversion drops in real time. - Analyze trends daily, weekly, monthly, and across rolling performance windows. - Ensure strong alignment between ads, landing pages, offers, and messaging. - Provide clear feedback to the paid media team based on funnel performance. - Campaign & Growth Experimentation - Generate, evaluate, and prioritize new acquisition tactics, campaigns, and offers. - Write testing hypotheses and define success metrics for experiments. - Lead campaign development in collaboration with the creative team. - Oversee landing page development, tracking setup, attribution frameworks, and testing environments. - Ensure clear separation between testing initiatives and core operations to maintain accurate reporting. - Execution & Optimization - Launch campaigns, promos, and MVP tests on schedule and within budget. - Make rapid, data-driven optimizations across funnels, campaigns, and offers. - Communicate performance insights, wins, and challenges clearly to stakeholders. - Maintain visibility on campaign costs, timelines, and ROI. - Performance Reporting & Visibility - Maintain a real-time reporting environment that clearly shows: - Which platforms, creatives, landing pages, or funnels are performing best. - Where spend can be scaled profitably. - What needs to be fixed, improved, or paused. - Cross-Functional Collaboration - Work closely with Creative, Ecom, Retention, and Acquisition teams to ensure smooth campaign execution. - Identify whether performance issues are caused by funnel issues, tracking gaps, or technical problems. - Collaborate with creative strategists to close performance gaps through new messaging, angles, and content. - Evaluation & Scaling - Analyze experiments and campaign performance against success criteria and historical benchmarks. - Conduct competitive research and margin analysis to support pricing and promotional strategies. - Document learnings and maintain a library of proven growth playbooks. - Leadership & Culture Contribution - Promote a culture of speed, ownership, clarity, and accountability. - Operate autonomously while maintaining strong alignment with the senior leadership. Qualifications - Senior-level experience in performance marketing and direct-response environments. - Strong understanding of paid acquisition channels including Meta, Google, Tiktok, and Programmatic platforms. - Deep knowledge of funnel metrics including CAC, AOV, MER, LTV, and CVR. - Ability to diagnose funnel and campaign performance issues quickly and accurately. - Experience running and managing structured testing and experimentation programs. - Strong analytical mindset and ability to translate data into actionable decisions. - Clear communication skills and the ability to work cross-functionally with marketing, creative, and tech teams. Preferred Experience - Experience working in direct-to-consumer eCommerce. - Experience with Shopify and modern landing page builders. - Experience with attribution and analytics platforms such as Triple Whale, Hyros, or GA4. - Comfortable operating in a fast-paced, performance-driven environment. Benefits - Competitive salary in USD. - Fully remote work environment. - Opportunity to work in a fast-growing global eCommerce company. - A team of highly driven operators focused on building industry-leading health brands. - Continuous learning and growth opportunities. - Only resumes in English are accepted.