• Run competitor takedown campaigns targeting priority accounts — building the playbooks, messaging, and offers that give our sales team an edge in competitive deals against Marketo, Klaviyo, Braze, and others • Scale the ABM program in North America — running direct mail, gifting, survey, and targeted offer campaigns against priority accounts, working hand-in-hand with sales to move deals forward • Build and iterate on ABM plays that break through the noise — personalized content, sequenced outreach, and creative tactics tailored to high-value accounts and segments • Partner closely with AEs and Sales Directors to identify intent signals, flag account-level activity, and create campaigns that accelerate pipeline • Develop coordinated post-campaign follow-up strategies in lockstep with sales — not just launching plays but owning what happens after • Turn one-off experiments into repeatable programs — launch a play, measure it, and if it works, productize it into an always-on motion • Support targeted field events and executive experiences in North America as part of the broader ABM strategy

• Own demand generation efforts from initial prospect research through light qualification and handoff. • Source and enrich prospective player data through public research, internal tools, referrals, and strategic list-building initiatives. • Execute structured multi-channel outreach campaigns in compliance with regulatory and responsible gaming standards. • Maintain strong daily activity levels while consistently achieving qualified opportunity and pipeline targets. • Deliver a professional, compliant, and player-first acquisition experience.

• Build and manage paid search, Local Service Ads, Performance Max, display, video, and paid social campaigns across Google Ads, Meta, Microsoft Ads, and the rest of the paid stack. • Own account architecture across client accounts, including campaign and ad group structure, keyword segmentation, audience definitions, asset feeds, negative lists, and the exclusions that protect spend. • Diagnose CPA spikes, conversion drops, lead quality issues, and performance shifts. • Lead search query analysis, audience and placement reviews, and bidding model tuning. • Own conversion tracking integrity, including Google Tag Manager, server-side tagging, offline conversion uploads, Google Analytics 4 events, and call tracking integrations. • Monitor paid KPIs across assigned accounts, including spend, impressions, CTR, CPC, CPL, CPA, conversion rate, lead quality, ROAS, and pacing. • Review paid media deliverables for platform accuracy, build quality, tracking integrity, and client readiness.

• Creative strategy: You write scripts and develop ideas for ad and Reel content together with the clients you manage. • Performance marketing: You create and manage our clients' campaigns on Meta. • Client support: You are the main point of contact for active clients, answering their questions and resolving bottlenecks via the shared Slack channel. • Status calls: You conduct regular Zoom calls with your clients to collaboratively resolve any issues that arise. • Administrative tasks: Among other things, you maintain our project management system (ClickUp) so everyone always has a clear overview of our clients and current to-dos.