• Own demand generation efforts from initial prospect research through light qualification and handoff. • Source and enrich prospective player data through public research, internal tools, referrals, and strategic list-building initiatives. • Execute structured multi-channel outreach campaigns in compliance with regulatory and responsible gaming standards. • Maintain strong daily activity levels while consistently achieving qualified opportunity and pipeline targets. • Deliver a professional, compliant, and player-first acquisition experience.

• Creative strategy: You write scripts and develop ideas for ad and Reel content together with the clients you manage. • Performance marketing: You create and manage our clients' campaigns on Meta. • Client support: You are the main point of contact for active clients, answering their questions and resolving bottlenecks via the shared Slack channel. • Status calls: You conduct regular Zoom calls with your clients to collaboratively resolve any issues that arise. • Administrative tasks: Among other things, you maintain our project management system (ClickUp) so everyone always has a clear overview of our clients and current to-dos.

• Own and scale paid acquisition campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, YouTube, and emerging digital channels • Manage acquisition budgets with clear focus on CAC, conversion rates, activation, retention, and ROAS goals • Build, optimize, and improve landing pages, onboarding funnels, retargeting systems, and conversion journeys • Execute rapid experimentation across creatives, messaging, audience segmentation, bidding strategies, and funnel optimization • Analyze campaign performance, attribution data, and user behavior to identify scalable growth opportunities • Collaborate with product, design, and content teams to improve acquisition efficiency and user activation outcomes • Monitor and optimize marketing performance metrics including CTR, CPA, CAC, retention, and LTV • Implement and manage event tracking, pixel integrations, and attribution systems for accurate campaign measurement • Conduct A/B testing across ads, landing pages, onboarding flows, and user journeys to improve conversion performance • Develop growth strategies and contribute to broader go-to-market initiatives • Build dashboards, generate performance reports, and present actionable insights to leadership • Stay updated on emerging trends, ad platform changes, growth frameworks, and digital marketing best practices • Continuously test new channels, creative formats, and acquisition approaches to unlock scalable growth

• Develop, execute, and manage paid social strategies (Meta, LinkedIn, X/Twitter) focused on high-value B2B target accounts. • Own audience architecture, including building Ideal Customer Profile (ICP) audiences using Clay, exclusion lists, and leveraging intent data and predictive audiences for personalized ad experiences. • Manage end-to-end campaign execution, covering awareness, retargeting, and demand generation objectives across various geos (AMER, EMEA, APAC). • Conduct daily pacing, performance audits, and continuous ad copy and creative formats testing to optimize efficiency (cpMQL/cpOPP) and scaling. • Partner with creative teams to develop a creative testing roadmap and ensure assets align with platform best practices, managing creative refresh cadences (e.g., every 3-4 weeks). • Ensure robust conversion tracking (e.g., CAPI/X Pixel integration) and UTM architecture for accurate measurement and ROI attribution across CRM and marketing automation platforms.