• Own demand generation efforts from initial prospect research through light qualification and handoff. • Source and enrich prospective player data through public research, internal tools, referrals, and strategic list-building initiatives. • Execute structured multi-channel outreach campaigns in compliance with regulatory and responsible gaming standards. • Maintain strong daily activity levels while consistently achieving qualified opportunity and pipeline targets. • Deliver a professional, compliant, and player-first acquisition experience.

• Build and manage paid search, Local Service Ads, Performance Max, display, video, and paid social campaigns across Google Ads, Meta, Microsoft Ads, and the rest of the paid stack. • Own account architecture across client accounts, including campaign and ad group structure, keyword segmentation, audience definitions, asset feeds, negative lists, and the exclusions that protect spend. • Diagnose CPA spikes, conversion drops, lead quality issues, and performance shifts. • Lead search query analysis, audience and placement reviews, and bidding model tuning. • Own conversion tracking integrity, including Google Tag Manager, server-side tagging, offline conversion uploads, Google Analytics 4 events, and call tracking integrations. • Monitor paid KPIs across assigned accounts, including spend, impressions, CTR, CPC, CPL, CPA, conversion rate, lead quality, ROAS, and pacing. • Review paid media deliverables for platform accuracy, build quality, tracking integrity, and client readiness.

• Creative strategy: You write scripts and develop ideas for ad and Reel content together with the clients you manage. • Performance marketing: You create and manage our clients' campaigns on Meta. • Client support: You are the main point of contact for active clients, answering their questions and resolving bottlenecks via the shared Slack channel. • Status calls: You conduct regular Zoom calls with your clients to collaboratively resolve any issues that arise. • Administrative tasks: Among other things, you maintain our project management system (ClickUp) so everyone always has a clear overview of our clients and current to-dos.

• Own and scale paid acquisition campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, YouTube, and emerging digital channels • Manage acquisition budgets with clear focus on CAC, conversion rates, activation, retention, and ROAS goals • Build, optimize, and improve landing pages, onboarding funnels, retargeting systems, and conversion journeys • Execute rapid experimentation across creatives, messaging, audience segmentation, bidding strategies, and funnel optimization • Analyze campaign performance, attribution data, and user behavior to identify scalable growth opportunities • Collaborate with product, design, and content teams to improve acquisition efficiency and user activation outcomes • Monitor and optimize marketing performance metrics including CTR, CPA, CAC, retention, and LTV • Implement and manage event tracking, pixel integrations, and attribution systems for accurate campaign measurement • Conduct A/B testing across ads, landing pages, onboarding flows, and user journeys to improve conversion performance • Develop growth strategies and contribute to broader go-to-market initiatives • Build dashboards, generate performance reports, and present actionable insights to leadership • Stay updated on emerging trends, ad platform changes, growth frameworks, and digital marketing best practices • Continuously test new channels, creative formats, and acquisition approaches to unlock scalable growth