Rocket Clicks

Role Description The Associate SEO Lead is the senior execution and quality role on the Rocket Clicks SEO team. Reporting to the Director of SEO, this role is responsible for SEO execution across all assigned client accounts, with particular ownership of: - Technical SEO - Crawl and indexation analysis - HTML and site structure review - AI workflow development - Quality control of deliverables - Direct mentorship of SEO Specialists This role requires proficiency across all aspects of SEO, advanced technical SEO expertise, fluency with AI tools and AI workflow design, and the ability to diagnose problems independently. Qualifications - 4 to 7 years of professional SEO experience, preferably in an agency environment. - Proven track record of technical SEO execution that improved organic visibility, crawl health, indexation, rankings, leads, or local search performance. - Strong hands-on experience with technical SEO audits, implementation oversight, and complex troubleshooting. - Experience directing or reviewing SEO content production, including content briefs, structural guidance, on-page optimization, and internal linking within hub-and-spoke or cluster architectures. - Demonstrated experience using and building AI workflows in day-to-day SEO work, including prompt engineering, custom skill or workflow creation, and AI-assisted execution at scale. - Comfort reading HTML and identifying issues at the markup level, including ability to write specs, work alongside developers, and verify implementation. - Familiarity with Google Search Console, Google Analytics 4, Google Business Profile, Screaming Frog, log file analyzers, SEMrush, Ahrefs, BrightLocal, Looker Studio, or similar platforms. - Experience working within WordPress or similar CMS environments, including familiarity with how themes, plugins, and template logic affect SEO output. - Prior experience in local SEO, legal marketing, family law, or service-based industries strongly preferred. - Experience mentoring junior team members or reviewing SEO work preferred. Requirements - Advanced Technical SEO Expertise: Deep working knowledge of crawlability, indexation, rendering, semantic HTML, structured data, internal linking, site architecture, schema, redirects, canonicalization, page speed, and Core Web Vitals. - HTML & Site Structure Fluency: Ability to read and reason about HTML source, semantic markup, heading hierarchy, DOM structure, and how a site's architecture influences crawling, ranking, and user experience. - Crawl & Log Analysis: Proficiency with Screaming Frog, log file review, rendered DOM inspection, and equivalent crawl tools. - Local SEO Technical Knowledge: Working understanding of how to improve performance in competitive local markets through technical, on-page, and Google Business Profile execution. - Content Direction & Structure: Ability to brief, structure, optimize, and review SEO content for search intent, semantic depth, internal linking, and architectural placement within hub-and-spoke or cluster models. - AI Fluency & Workflow Building: Strong working command of modern AI tools such as Claude, ChatGPT, and similar platforms, including prompt design, custom skill or workflow creation, and the ability to build AI-assisted processes that scale across a team. - Critical Thinking & Independent Problem Solving: Ability to investigate ambiguous problems, form a working hypothesis, run diagnostics, and resolve the issue without needing direction. - Quality Orientation: High standards for accuracy, structural soundness, and client-ready output. - Leadership Without Ego: Ability to mentor others, share knowledge, and give feedback without needing direct authority. - Communication: Ability to explain complex technical SEO issues in plain, practical language for internal teams, developers, and client-facing stakeholders. - Executional Discipline: Comfort managing multiple accounts, deadlines, dependencies, and sprint priorities without losing technical detail. - Curiosity & Adaptability: Ongoing investment in learning and testing as search, rendering, and AI continue to change. Benefits - 10 Paid Vacation Days per year - 5 Paid Sick Days per year - 10 Paid Company Holidays per year - Parental and bereavement leave - Performance bonus plan

• Build and manage paid search, Local Service Ads, Performance Max, display, video, and paid social campaigns across Google Ads, Meta, Microsoft Ads, and the rest of the paid stack. • Own account architecture across client accounts, including campaign and ad group structure, keyword segmentation, audience definitions, asset feeds, negative lists, and the exclusions that protect spend. • Diagnose CPA spikes, conversion drops, lead quality issues, and performance shifts. • Lead search query analysis, audience and placement reviews, and bidding model tuning. • Own conversion tracking integrity, including Google Tag Manager, server-side tagging, offline conversion uploads, Google Analytics 4 events, and call tracking integrations. • Monitor paid KPIs across assigned accounts, including spend, impressions, CTR, CPC, CPL, CPA, conversion rate, lead quality, ROAS, and pacing. • Review paid media deliverables for platform accuracy, build quality, tracking integrity, and client readiness.

• The Associate SEO Lead is the senior execution and quality role on the Rocket Clicks SEO team. • Reporting to the Director of SEO, this role is responsible for SEO execution across all assigned client accounts, with particular ownership of technical SEO, crawl and indexation analysis, HTML and site structure review, AI workflow development, quality control of deliverables, and direct mentorship of SEO Specialists. • This is a step above the SEO Specialist role. • The Associate SEO Lead is responsible for making sure the work is correct across every layer of SEO, that technical implementation is clean, that deliverables are accurate, and that the team's AI-assisted processes improve over time. • Conduct advanced technical audits across crawlability, indexation, rendering, site architecture, internal linking, schema, page speed, redirects, canonicalization, hreflang, and core site health. • Review and refine HTML semantics across client sites, including heading hierarchy, semantic tag usage, structured data implementation, accessibility-aware markup, and on-page elements that influence ranking and parsing. • Diagnose ranking declines, indexation drops, traffic anomalies, render issues, and crawl inefficiencies. • Trace symptoms to root cause. • Lead crawl analysis using Screaming Frog, log file review, rendered DOM inspection, and equivalent tools. • Identify crawl traps, orphaned pages, parameter bloat, redirect chains, and wasted crawl budget. • Own local SEO technical execution, including Google Business Profile optimization, location page structure, citation hygiene, review surfacing, proximity-related signals, and technical implementation of local schema.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Paid Media Associate Manager at Rocket Clicks is a high-ownership role for someone ready to grow fast. Reporting to the Paid Media Manager, you’ll manage digital advertising campaigns across search, social, and programmatic platforms for Family Law Firm clients — owning performance on your accounts while progressively building the strategic and leadership skills that define a Rocket Clicks Manager. What sets this role apart is how deliberately we invest in your growth. At Rocket Clicks, Associate Managers become Managers by doing the work — sprint ownership, team leadership, client communication, performance accountability — not by waiting their turn. There’s no tenure clock here: as you demonstrate competence, new responsibility follows. We provide the environment, the reps, and the coaching. You bring the drive and the hunger to grow. If you want to outpace a traditional career timeline and own the pace of your own advancement, this role was built for you. This role is also the front door to people leadership. The natural next step for a strong Associate Manager at Rocket Clicks is managing a team — and we'll be actively developing you toward that. Key Responsibilities & Objectives - Campaign Execution & Optimization - Execute Rocket Clicks’ paid media playbooks and methodology across assigned accounts. - Build, launch, and manage campaigns across Paid Search, Paid Social, and Programmatic ad platforms. - Optimize performance through data analysis, bid adjustments, audience segmentation, and creative testing. - Maintain accurate pacing against budgets, tracking, and delivery settings. - Partner with design and creative teams to brief and deliver high-performing ad assets. - Performance Management & Reporting - Monitor daily and weekly campaign performance, proactively surfacing risks and opportunities to your Paid Media Manager. - Conduct regular account audits to validate strategy alignment and identify gaps or new opportunities. - Support conversion tracking setup, QA, and troubleshooting to ensure data accuracy. - Contribute to monthly and quarterly performance reporting, growing toward independent report ownership on assigned accounts. - Collaboration, Communication & Client Support - Join client calls for assigned accounts alongside the Account Manager, building client communication skills in a lower-stakes environment. - Handle asynchronous client questions and account updates in partnership with the Account Manager. - Collaborate with your Paid Media Manager to translate client goals into actionable campaign tasks. - Work cross-functionally with SEO and Project Management teams to ensure paid media efforts integrate with broader marketing strategies. - Document client-specific learnings, experiments, and playbook updates. - Leadership Development & Operational Excellence - Participate in sprint planning and, over time, take ownership of planning and delegating tasks to Paid Media support team members. - Support the development of support team members by sharing feedback, best practices, and learnings from your accounts. - Identify and implement opportunities for automation and process efficiency. - Contribute to team documentation, SOPs, and ongoing process refinement. - Grow toward owning the full operational cadence of a book of accounts — the foundation for your path to Manager. Success Metrics (KPIs) - On Time Rate: Your work hits deadlines consistently. We measure the ratio of overdue tasks to total assigned — because late deliverables ripple into client outcomes and erode trust on both sides of the relationship. - Rework Rate: Quality matters as much as speed. We track how often completed work needs to be redone, because low rework signals deep task competence and keeps momentum high for clients and teammates alike. - Sprint Points Delivered: Volume is the third leg of the stool. On-time, high-quality work only creates impact when the output is actually there — we track sprint points delivered to make sure speed and quality are never quietly traded for each other. Qualifications - Hands-on experience building and managing campaigns in Google Ads, Microsoft Ads, Meta Ads Manager, and similar platforms. - Comfortable interpreting campaign data and translating it into clear actions and recommendations. - Builds and manages campaigns with precision — tracking, settings, and budget pacing are consistently accurate. - Actively seeks feedback, learns quickly, and takes on new responsibilities with confidence. - Able to clearly communicate performance updates to teammates and, increasingly, to clients. Education - Bachelor’s degree or equivalent professional experience. - 2–4 years of professional experience in digital marketing, with direct, verifiable paid media experience required. Experience - Hands-on experience building and managing paid media campaigns, whether in a dedicated paid media role or as a generalist with clear, verifiable paid media responsibility. - Demonstrated success managing campaigns for local consumer (B2C) or small business accounts, ideally in competitive or service-based industries. - Familiarity with conversion tracking, analytics, and performance reporting using tools such as Google Analytics and Looker Studio. - Proficiency in Google Ads required; experience with Meta Ads Manager, Microsoft Ads, or programmatic platforms (StackAdapt, Simpli.fi) a plus. - Strong understanding of audience targeting, budget pacing, and campaign optimization fundamentals. - Prior agency or client-facing experience preferred but not required. - Proven experience working within project management tools (ClickUp, Monday.com, Asana) as part of a cross-functional team is a big plus. Benefits - Unlimited PTO & Sick Leave - Medical Insurance (including FSA & HSA Options) - Dental Insurance - Vision Insurance - 401(k) (with a company match) - Life Insurance - Long-term Disability - Short-term Disability Schedule Monday to Friday 8AM-5PM CST Work Location Remote-US

The Ideal Candidate You’ve been running paid media campaigns for a while now — maybe as the only digital marketer at a small business, or as part of a larger team where you weren’t getting the reps you needed to grow. Either way, you have real hands-on experience, and you know you’re ready to do more than just execute someone else’s plan. ‘Good enough’ has never sat right with you. When a campaign underperforms, you don’t just flag it and move on — you want to understand exactly what happened and fix it. When something works, you want to know why, so you can do it again. The data isn’t just numbers to you; it’s a story worth reading. You’re ambitious in the right way. Not reckless — hungry. You want to be trusted with more responsibility, learn how to lead accounts, and eventually run your own book of business. You see becoming a manager as the natural next step, not a distant goal, and you’re willing to bet on yourself. If you’re looking for a place that will invest in your growth and give you a clear, real path from specialist to manager, you’ll feel right at home here. POSITION SUMMARY The Paid Media Associate Manager at Rocket Clicks is a high-ownership role for someone ready to grow fast. Reporting to the Paid Media Manager, you’ll manage digital advertising campaigns across search, social, and programmatic platforms for Family Law Firm clients — owning performance on your accounts while progressively building the strategic and leadership skills that define a Rocket Clicks Manager. What sets this role apart is how deliberately we invest in your growth. At Rocket Clicks, Associate Managers become Managers by doing the work — sprint ownership, team leadership, client communication, performance accountability — not by waiting their turn. There’s no tenure clock here: as you demonstrate competence, new responsibility follows. We provide the environment, the reps, and the coaching. You bring the drive and the hunger to grow. If you want to outpace a traditional career timeline and own the pace of your own advancement, this role was built for you. This role is also the front door to people leadership. The natural next step for a strong Associate Manager at Rocket Clicks is managing a team — and we'll be actively developing you toward that. Key Responsibilities & Objectives - Campaign Execution & Optimization - - Execute Rocket Clicks’ paid media playbooks and methodology across assigned accounts. - Build, launch, and manage campaigns across Paid Search, Paid Social, and Programmatic ad platforms. - Optimize performance through data analysis, bid adjustments, audience segmentation, and creative testing. - Maintain accurate pacing against budgets, tracking, and delivery settings. - Partner with design and creative teams to brief and deliver high-performing ad assets. - Performance Management & Reporting - - Monitor daily and weekly campaign performance, proactively surfacing risks and opportunities to your Paid Media Manager. - Conduct regular account audits to validate strategy alignment and identify gaps or new opportunities. - Support conversion tracking setup, QA, and troubleshooting to ensure data accuracy. - Contribute to monthly and quarterly performance reporting, growing toward independent report ownership on assigned accounts. - Collaboration, Communication & Client Support - - Join client calls for assigned accounts alongside the Account Manager, building client communication skills in a lower-stakes environment. - Handle asynchronous client questions and account updates in partnership with the Account Manager. - Collaborate with your Paid Media Manager to translate client goals into actionable campaign tasks. - Work cross-functionally with SEO and Project Management teams to ensure paid media efforts integrate with broader marketing strategies. - Document client-specific learnings, experiments, and playbook updates. - Leadership Development & Operational Excellence - - Participate in sprint planning and, over time, take ownership of planning and delegating tasks to Paid Media support team members. - Support the development of support team members by sharing feedback, best practices, and learnings from your accounts. - Identify and implement opportunities for automation and process efficiency. - Contribute to team documentation, SOPs, and ongoing process refinement. - Grow toward owning the full operational cadence of a book of accounts — the foundation for your path to Manager. Success Metrics (KPIs) - On Time Rate: Your work hits deadlines consistently. We measure the ratio of overdue tasks to total assigned — because late deliverables ripple into client outcomes and erode trust on both sides of the relationship. - Rework Rate: Quality matters as much as speed. We track how often completed work needs to be redone, because low rework signals deep task competence and keeps momentum high for clients and teammates alike. - Sprint Points Delivered: Volume is the third leg of the stool. On-time, high-quality work only creates impact when the output is actually there — we track sprint points delivered to make sure speed and quality are never quietly traded for each other. What It Takes To Succeed In This Role To thrive as a Paid Media Associate Manager at Rocket Clicks, you’ll bring a strong executional foundation, genuine curiosity, and an appetite to grow into leadership. - Platform Proficiency: Hands-on experience building and managing campaigns in Google Ads, Microsoft Ads, Meta Ads Manager, and similar platforms. - Analytical Mindset: Comfortable interpreting campaign data and translating it into clear actions and recommendations. - Detail-Oriented Execution: Builds and manages campaigns with precision — tracking, settings, and budget pacing are consistently accurate. - Growth Orientation: Actively seeks feedback, learns quickly, and takes on new responsibilities with confidence. - Communication: Able to clearly communicate performance updates to teammates and, increasingly, to clients. Education - Bachelor’s degree or equivalent professional experience. - 2–4 years of professional experience in digital marketing, with direct, verifiable paid media experience required. Experience - Hands-on experience building and managing paid media campaigns, whether in a dedicated paid media role or as a generalist with clear, verifiable paid media responsibility. - Demonstrated success managing campaigns for local consumer (B2C) or small business accounts, ideally in competitive or service-based industries. - Familiarity with conversion tracking, analytics, and performance reporting using tools such as Google Analytics and Looker Studio. - Proficiency in Google Ads required; experience with Meta Ads Manager, Microsoft Ads, or programmatic platforms (StackAdapt, Simpli.fi) a plus. - Strong understanding of audience targeting, budget pacing, and campaign optimization fundamentals. - Prior agency or client-facing experience preferred but not required. - Proven experience working within project management tools (ClickUp, Monday.com, Asana) as part of a cross-functional team is a big plus. Benefits - Unlimited PTO & Sick Leave - Medical Insurance (including FSA & HSA Options) - Dental Insurance - Vision Insurance - 401(k) (with a company match) - Life Insurance - Long-term Disability - Short-term Disability Schedule: Monday to Friday 8AM-5PM CST Work Location: Remote-US