Role Description As a Sr. Manager, Product Marketing, you will be responsible to support the Analytics solutions and will collaborate with a number of different teams including Product, Technology, Sales, Training, and Corporate Marketing to shape the narrative and successfully launch and sustain the solutions for which you’re accountable. This is a highly visible position, and you will have a strong voice with the opportunity to influence various stakeholders across the organization and have a global impact. At Circana, Product Marketing plays a critical role in ensuring the products that we bring to market uniquely address our clients’ needs while achieving the firm’s financial goals. You will report to the Sr. Director of Product Marketing for Media, Innovation, and Analytics. Key Responsibilities: - Leverage your deep understanding of retail and analytics to strategically position solutions in market. - Develop a deep understanding of the market, our competitors and the challenges and goals of the buyers at our clients. - Collaborate with Product and Sales teams to identify and prioritize the products that connect the needs of our clients to the goals of our firm. - Have executive presence and be a key point of contact for executive stakeholders at Circana. - Work with Product and Sales teams to align on the unique value propositions of our products, oversee the development of competitive claims and develop the narrative that resonates with the buyers at our clients. - Develop compelling product narratives across collateral that enables Sales teams to win in the market and strategically position Circana’s analytics solutions in the market. - Collaborate with our global Product and Marketing teams to ensure consistent positioning and messaging across all markets. - Drive increasing value and impact of the Product Marketing team. - Identify process improvements and work collaboratively with key stakeholders to implement changes that drive the Product Marketing team and the business forward. Qualifications - 3+ years’ experience in CPG and Retail - 3+ years Product Marketing or Marketing experience. - BA or BS degree. - Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills. - Excellent organization skills and a propensity to meet deadlines with high quality results. - Adaptable and able to manage multiple tasks across a variety of responsibilities. - Self-starter with an ability to achieve objectives with minimal supervision. - Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams. - Ability to think strategically and creatively and then execute. - A positive attitude and be collaborative, passionate, curious, creative, independent, thoughtful and proactive. Requirements - Circana Behaviors - Stay Curious: Being hungry to learn and grow, always asking the big questions. - Seek Clarity: Embracing complexity to create clarity and inspire action. - Own the Outcome: Being accountable for decisions and taking ownership of our choices. - Center on the Client: Relentlessly adding value for our customers. - Be a Challenger: Never complacent, always striving for continuous improvement. - Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity. - Commit to each other: Contributing to making Circana a great place to work for everyone. Benefits - Comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. - This job is also eligible for bonus pay.

• Gain expertise in Akamai's Cloud Computing and AI strategy while aligning marketing efforts with India sales leadership for impactful outcomes. • Build and execute a full-funnel cloud and AI marketing strategy to acquire, nurture, and convert high-quality leads into qualified pipeline • Focus on demand generation within India's digital natives, e-commerce, and enterprise tech sectors, emphasizing AI-driven transformation use cases. • Lead integrated campaigns spanning digital, field events, executive roundtables, and account-based marketing (ABM) programs for strategic accounts • Design and package sales-led demand programs that accelerate mid-funnel and late-stage pipeline (including experiential and CXO engagement initiatives) • Collaborate with global and APJ teams to adapt messaging and campaigns for India while optimizing the marketing funnel and aligning priorities.

• Contact guests through multiple touchpoints, including outbound phone calls and email, to offer opportunities to preview our properties by booking timeshare appointments in advance of arrival • Manage assigned call lists and complete the required number of outbound calls per day to meet production and performance goals • Sell local tours and activities while delivering high-quality vacation planning and concierge services • Maintain flexibility to work remotely when business needs allow, subject to IT/workspace requirements and minimum performance standards • Proactively partner with leadership to identify and resolve customer-related concerns or challenges • Willingly complete additional reasonable tasks or requests as assigned by management • Perform other administrative duties as needed to support team and business objectives

• Execute field marketing programs to drive lead generation and pipeline acceleration, including physical and digital events, webinars, outbound prospecting campaigns, and account-based marketing activities across ROA. • Partner closely with the ROA sales team to understand pipeline needs, gather field feedback, and ensure marketing programs are aligned to sales priorities and customer segments. • Localise and adapt global and regional campaign messaging, content, and assets for the ROA market, ensuring relevance for ASEAN, India and South Korea audiences. • Plan and deliver in-person events end-to-end — from venue selection and agency management to attendee registration, content development, F&B logistics, and post-event lead follow-up. • Launch and manage integrated digital campaigns across channels including email, social media, paid media (display, search), and paid advertorial in partnership with the APJ Campaign Marketing and Digital Marketing teams. • Support account-based marketing (ABM) programs, working with sales and marketing operations to target key accounts with tailored content and campaigns. • Work closely with the SDR/BDR team to ensure smooth lead handoff, follow-up alignment, and feedback loops that improve the quality and conversion of marketing-generated leads. • Track, analyse and report on campaign and program performance using CRM and BI tools, providing regular updates to the Head of Field Marketing, Asia and key stakeholders on ROA marketing results, learnings, and wins. • Collaborate with marketing operations to manage and optimise marketing automation workflows and ensure accurate data capture and lead routing within Salesforce and Marketo. • Manage third-party vendors and agencies to support event execution, content production, and media placements, ensuring deliverables are on time, on budget, and on brand. • Contribute to planning documentation, writing clear and concise project plans, campaign briefs, and post-event reports to keep stakeholders aligned and informed.