A global employer for international remote talents, offering flexible coliving in our WN LAB Hotel in Sofia.
Head of Data & Customer Insights
Location
Europe
Posted
15 days ago
Salary
0
Seniority
Lead
Job Description
Head of Data & Customer Insights
WorkNomads
Role Description We’re looking for a Head of Data Analytics & Customer Insights who will turn data into a core driver of our commercial strategy. This role sits at the intersection of data, product, design, marketing, and sales. You will own how we understand our users - from behaviour to motivation - and translate those insights into actions that drive product development, acquisition, engagement, retention, and revenue. About the Project: - Building an AI-powered digital product focused on helping individuals better understand and improve their cognitive performance. - Combining behavioral signals, interaction data, and self-reflection to uncover patterns in real-world experiences. - Translating complex, human-centered data into clear, actionable insights that support better thinking, focus, and resilience. - Integrating: - Conversational interfaces that capture context-rich user input. - Adaptive systems that respond to individual needs and behaviors. - Insight frameworks that identify patterns and track change over time. This creates a continuous feedback loop between user experience, data interpretation, and personalized improvement. Dare to have a mission: - Turn Data into Strategy - Lead the development of data-driven commercial strategies across the marketing platform analytics, customer support, and customer insights. - Partner with leadership to define product development, growth priorities based on insights and trends. - Identify opportunities to improve conversion funnels and user value. - Manage customer support - Create and manage customer support into a structured, data-driven function that protects user trust, enables rapid issue resolution, and feeds critical insights back into Product, Design, and Marketing and Sales teams. - Own Customer Insights - Session Insights - Build a deep understanding of user behaviour, needs, and motivations. - Customer Profile - Define and manage user segmentation models (personas, cohorts, behavioural clusters). - Manage the data strategy around the emotion (voice and image) and the profiling data. - Combine quantitative data with qualitative insights (feedback, interviews, community signals). - Drive Growth & Monetization - Manage the marketing analytics platform. - Optimize user journeys across the funnel (onboarding, activation, engagement, retention). - Design and analyze experiments (A/B testing, feature impact, product strategies). - Work closely with the design, marketing, and product teams to improve performance. - Support decision-making with clear, actionable insights. - Act as a bridge between technical data work and business outcomes. Qualifications - Strong experience in B2C product marketing and data, analytics, or growth roles (preferably in digital products or AI-driven apps). - Proven track record of influencing commercial or growth strategy through data. - Deep understanding of user behavior, funnels, and product metrics. - Experience with analytics tools (e.g., SQL, Python, BI tools like Looker, Tableau, etc.). - Ability to translate complex data into simple insights. - Strategic mindset with hands-on execution ability. - Creative thinker, not afraid to think and act outside of the box. - Clear understanding of B2C communication strategy with the ability to execute fast and with an eye for detail. Requirements - Experience in mobile apps, SaaS, or community-driven platforms. - Familiarity with AI-driven personalization or recommendation systems. - Background in pricing strategy or monetization models (freemium, subscriptions). Benefits - Meaningful Impact: Architect systems that power the new nomadic economy—don’t just watch from the sidelines. - Growth: A personalized career development program to fuel your journey. - Autonomy: An environment where your technical vision matters and you own your work-life balance. - Global Vibe: An international, dynamic, and remote-first workplace. - Connectivity Support: Coverage for internet and phone bills (51 EUR net). - Flexible Contracts: Choice of Employment or Freelancer agreement. - Total Rewards: Competitive remuneration and a comprehensive social welfare package (for Bulgaria-based colleagues). - Community: Team get-togethers and networking events are in our DNA! - Seamless Living (Sofia option): Need a base? Digitally check into a spacious room at our WN LAB Hotel, Bulgaria’s biggest and coolest 4★ co-living hotel. No deposit, with special discounted rates for single apartments starting from 660 EUR/month (utilities & cleaning included!).
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