• Assist in the execution of marketing campaigns that support new systems, cross-sell, retention, and migration goals across key product lines. • Coordinate with internal teams (creative, digital, content, etc.) in Asana to develop marketing assets and ensure campaign deliverables are completed on time and aligned with strategy. • Set up, test, and deploy marketing campaigns in tools like Marketo and Salesforce. • Monitor performance of live campaigns and support reporting efforts by pulling data, tracking KPIs, and flagging areas for optimization. • Support marketing webinars, email campaigns, social media, and digital ads by organizing logistics, building assets, and coordinating across teams. • Help maintain content and campaigns within marketing systems, such as Pathfactory and Craft CMS. • Assist with completing customer testimonials, case studies, and referrals. • Provide support for customer enablement and advocacy programs. • Maintain marketing calendars and project timelines in tools like Asana to ensure alignment across stakeholders.

• Grow Nielsen's proprietary panel to enhance audience measurement data • Execute B2C demand generation campaigns targeting US consumers across multiple channels • Manage campaign calendars, budgets, and performance targets • Design and run A/B and multivariate tests • Build and maintain dashboards for key recruitment metrics • Serve as the day-to-day lead for external agency partners • Partner with creative teams to develop compelling consumer-facing messaging • Collaborate with Data Science and Marketing teams for consistent messaging

• Lead the creative vision for all B2C demand generation campaigns • Design and produce compelling visual assets including display ads, social creatives, and email templates • Own the content strategy for panelist recruitment • Write and direct copy across consumer-facing touchpoints • Manage the daily production of creative assets • Develop efficient workflows and asset management systems • Collaborate closely with the Demand Generation Manager to build a structured creative testing agenda • Analyze creative performance data and translate findings into actionable improvements • Ensure creative is built to perform and maintain consistency across consumer-facing touchpoints

• Own the success of SMB clients, across channels • Handle client relationships with poise, confidence, and empathy • Project manage and organize your accounts • Build relationships with your point of contacts • Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies • Strong SaaS background preferred • Skilled at having a large impact in a very specific role • Creative spark for marketing + deep passion for getting results