• Own the success of SMB clients, across channels • Handle client relationships with poise, confidence, and empathy • Project manage and organize your accounts • Build relationships with your point of contacts • Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies • Strong SaaS background preferred • Skilled at having a large impact in a very specific role • Creative spark for marketing + deep passion for getting results

• Own the success of SMB clients, across channels • Handle client relationships with poise, confidence, and empathy • Project manage and organize your accounts • Build relationships with your point of contacts • Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies • Strong SaaS background preferred • Skilled at having a large impact in a very specific role • Creative spark for marketing + deep passion for getting results

• Own the full performance marketing strategy and execution across paid search, paid social, display, and video — with direct accountability for pipeline contribution, digital customer acquisition cost, and incremental revenue influence • Lead the Performance Marketing pillar including paid search, paid social, and display and video functions — setting performance standards, developing talent, and building a culture where measurement rigor and creative instinct reinforce each other • Define channel mix strategy — determining the right balance across search, social, programmatic, and emerging channels based on audience signal, buying group intent, and incremental contribution rather than historical allocation patterns • Build and operationalize an incrementally measurement framework — replacing legacy attribution models with geo-based experiments and marketing mix modeling as the primary decisioning inputs • Partner with Digital Intelligence and Insights to establish iROAS as the organization's primary performance marketing metric and build the reporting infrastructure that makes incremental contribution visible at the executive level • Own vendor and agency relationships with a clear philosophy that strategy lives internally and execution is distributed to partners with defined accountability frameworks • Partner with Digital Product and Engineering to ensure paid channel investment and on-site conversion architecture are optimized together — not in separate planning cycles • Partner with Commerce to ensure attribution is preserved through the full conversion path, including trial acquisition and trial-to-paid conversion • Own the performance marketing layer of a longer-term agentic marketing system — where budget allocation becomes a dynamic, data-informed process running at machine speed with humans setting strategy and governing outcomes

• Own demand generation efforts from initial prospect research through light qualification and handoff. • Source and enrich prospective player data through public research, internal tools, referrals, and strategic list-building initiatives. • Execute structured multi-channel outreach campaigns in compliance with regulatory and responsible gaming standards. • Maintain strong daily activity levels while consistently achieving qualified opportunity and pipeline targets. • Deliver a professional, compliant, and player-first acquisition experience while partnering cross-functionally to improve outreach strategies and conversion opportunities.