Role Description We are looking for a performance-driven Copywriter who understands how to create messaging that converts. This role is ideal for someone with strong experience writing: - Landing pages - Email campaigns - Nurture sequences - Paid ad copy - Funnel messaging You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services. We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition. Key Responsibilities - Landing Pages & Funnel Copy - Write and optimize high-converting landing pages, sales pages, and lead generation funnels - Develop messaging tailored to different audience stages (awareness, consideration, conversion) - Improve CTA performance, offer positioning, and conversion flow - Collaborate with designers and marketers to align visuals and messaging - Email Marketing & Lifecycle Campaigns - Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns - Develop lifecycle messaging for lead generation, retention, and re-engagement - Support segmentation-based email marketing strategies - Optimize subject lines, hooks, CTAs, and conversion-focused messaging - Paid Advertising & Campaign Support - Write ad copy for Meta, Google, LinkedIn, and other paid channels - Create performance-driven hooks and messaging frameworks - Support campaign testing and copy iterations based on results - Content & Optimization - Conduct audience research and competitor analysis - Support SEO-aware landing page and website content creation - Analyze campaign performance and improve messaging based on engagement and conversion data - Assist with A/B testing initiatives for headlines, CTAs, and offers Qualifications - 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing - Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy - Experience writing for B2B and/or B2C audiences - Strong understanding of direct-response copywriting principles - Excellent English communication and writing skills - Ability to adapt tone and messaging across industries and audiences - Familiarity with conversion metrics and campaign optimization Requirements - Must-Haves - 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing - Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy - Experience writing for B2B and/or B2C audiences - Strong understanding of direct-response copywriting principles - Excellent English communication and writing skills - Ability to adapt tone and messaging across industries and audiences - Familiarity with conversion metrics and campaign optimization - Preferred Qualifications - Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel - Experience supporting paid advertising campaigns - Understanding of funnel stages (TOFU/MOFU/BOFU) - SEO and search intent optimization experience - Experience with A/B testing and CRO principles - Familiarity with AI-assisted copywriting workflows and tools - Ideal Candidate - Strong understanding of audience psychology and persuasive messaging - Analytical and performance-oriented mindset - Organized and able to manage multiple projects simultaneously - Comfortable working in fast-paced remote environments - Collaborative, proactive, and detail-oriented - Able to balance creativity with measurable business outcomes - Nice-to-Have Experience - E-commerce or DTC brands - SaaS or B2B marketing - Healthcare, restaurants, gyms, or local service businesses - Lifecycle email marketing and retention campaigns - UGC/VSL script writing To Apply Please include: - Resume - Portfolio or writing samples - Examples of landing pages, emails, or campaigns you’ve worked on - Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)