EP Logistics International

• Post content consistently across all our social media accounts, multiple times per day, following our established process and guidelines. (Content is already created by our team, you just post it.) • Do daily viral research on Instagram — scrolling, identifying viral posts, and pulling ideas and inspiration on what works and on what doesn't (our team will give you clear guidance and instructions on how to do this, you can apply even if you have no experience). • Interact with our audience and keep our community engaged. • Controlling the quality of posts and make sure no imperfect posts go out

• Build from scratch the ads strategy to push 6 figures/month spend into proven to convert VSLs • End-to-end media buying strategy for Meta ads, with potential growth into Google, TikTok and native • Campaign architecture and Business Manager / ad account structure built for high-volume, high-spend performance • Aggressive testing velocity with rapid creative iteration and scaling in partnership with the content team • Account health and platform compliance: maintaining strong account standing, resolving disapprovals, and managing the appeals process • Tracking, attribution, and reporting, owning CAC, ROAS, and LTV as the numbers you live and die by • Copy for ads at first, with the possibility of hiring copywriters later to increase ad volume

• We're looking for a dedicated part-time thumbnail designer to own thumbnail production for Richard Yu's YouTube channel (business / AI / online-entrepreneurship). • You'll start at ~2 days a week, and the role is built to grow. • Execution (majority of the role). ~9 thumbnails per week built from concepts we've already mapped out , reference, text, colors, and direction provided on a Miro board with a Loom walkthrough. • Repackaging (the growth lane). Your remaining time goes to repackaging published videos: we send you the title of an existing video, and you create a new thumbnail you believe will outperform the current one , your own ideation and execution.

• Proactively identify, engage, and attract qualified candidates through targeted outbound outreach — building target lists and contacting passive candidates, not just reviewing inbound applicants. • Source creatively across multiple channels (LinkedIn, social communities, referrals, and beyond), especially where the best people don't post or apply. • Build and maintain a strong pipeline across our recurring hiring needs, with a primary focus on scaling our Client Success team from ~12 to 25 this year. • Run a high volume of screening interviews to assess role fit, professionalism, and alignment with our standards. 30+ Interviews per week. • Write clear, concise candidate write-ups and recommendations that let hiring managers make decisions quickly. • Move qualified candidates through the process effectively to meet aggressive hiring deadlines. • Own all candidate communication from first contact through offer or handoff, with consistent, fast follow-up (multi-touch, multi-channel). • Represent a premium brand professionally at every touchpoint — you're the first human a candidate meets. • Take hiring briefs, ask sharp clarifying questions, and push back intelligently to shape a fillable, accurate search. • Partner closely with department heads to understand priorities and hit hiring targets. • Coordinate offers, contracts, account and tool setup, and a smooth onboarding. • Keep hiring pipelines organized and accurately tracked. • Work with Key Executives at Impact Clients to prepare hiring documents such as: hiring plans/briefs, job descriptions, Candidate Outreach Assets, Interview Guides, Candidate FAQ sheets etc. • Conduct Onboarding calls to ensure a smooth handoff between new team members and their respective departments. • Design and continuously improve our outbound recruiting process — sourcing logic, messaging cadences and templates, screening rubrics, and the platform/tooling stack — optimizing for speed, quality, and volume.

• Proactively identify, engage, and attract qualified candidates through our recruitment partners, referrals, and targeted outreach. • Build and maintain a strong talent pipeline for current and upcoming hiring needs. • Review inbound applications daily. • Screen resumes efficiently and advance top candidates without delay. • Conduct initial “gatekeeper” interviews to assess role fit, professionalism, and alignment with company standards. • Aggressively move candidates through the pipeline and schedule HC2 interviews quickly to meet hiring deadlines. • Manage all candidate communications from first contact through disqualification or department handoff. • Ensure responses are timely, professional, and respectful to protect and enhance company reputation. • Maintain an organized, up-to-date candidate pipeline. • Ensure consistent follow-ups, accurate tracking, and strong follow-through at every stage. • Partner closely with department heads to understand hiring priorities. • Meet or beat hiring deadlines through proactive planning and execution. • Coordinate offer letters, account setup, and first-week orientation. • Ensure new hires have a smooth, professional onboarding experience. • Continuously evaluate and improve recruiting and HR workflows. • Optimize for speed, accuracy, and a positive candidate experience.

• Completing daily operational checklists across a variety of business functions • Handling data entry tasks with a high degree of accuracy and consistency • Reviewing data and records to catch errors before they become problems • Working extensively in Google Sheets, building, maintaining, and managing spreadsheets • Supporting the wider operations team on ad hoc tasks as the business grows

• Write the Instagram scripts: reels, carousels, stories, that Richard films and posts, with the explicit goal of producing viral content that grows the account and drives inbound followers to grow an 8-figure online education business. • Spend 90% of your week writing scripts for Reels, carousels, and story content hooks, body, CTAs, the full thing. • Studying Instagram is part of the job, not the whole job: you'll reverse-engineer viral posts and translate the *mechanics:* the hook structure, the pacing, the emotional payoff into scripts that fit Richard's voice. • You'll work directly with the Head of Instagram and the rest of the content team production, and you'll own a measurable goal: view count, follower growth, save/share rates.

• Create AI-driven paid ads from concept to final cut — including AI avatars, AI voiceovers, AI b-roll, and motion graphics • Produce ads in the style we already run for Impact Clients (you'll be expected to study and match our existing ad library) • Innovate in editing styles by looking at what competitors do • Be strong at editing attention grabbing hooks that keeps viewers watching until the CTA • Work in volume and quality, being able to edit ads that will be launched at scale and will perform • Collaborate with our copywriters to turn high quality copy into high quality ads • Stay on top of the latest AI tools (HeyGen, Synthesia, ElevenLabs, Runway, Sora, Kling, Midjourney, etc.) and bring new creative formats to the team • Use insights from copywriters and winning ads to improve the next round of creatives • As a bonus: brainstorm and collaborate on ad angles, scripts, and concepts that maximize ROAS

• Create ad concepts, hooks, and angles aligned with each offer • Write complete ad copy for Meta ads, YouTube ads, Instagram reels, any paid traffic channel we deploy • Work with our editors and graphics designers to transform your copy into ads that convert • Maintain message-market consistency from ad → VSL → page → checkout • Work with the founder to create new low-ticket offers from scratch (concept → name → mechanism → deliverables) • Work with the founder to write full, word-for-word VSL scripts designed for AI avatar VSLs, Actor-read VSLs, Voiceover + b-roll / stock footage • Own the conversion narrative across the entire funnel

• Onboard new clients with energy and clarity — their first impression of us is you • Run daily 1:1 coaching calls on Zoom to hold clients accountable, celebrate wins, and push through plateaus • Host weekly group coaching sessions, answering questions and driving momentum • Handle renewal and upgrade conversations — you'll be trained on our sales framework and expected to convert • Manage difficult conversations including retention, refund requests, and churn reduction — with professionalism and composure • Message clients daily across platforms to keep them on track and engaged • Create training videos and worksheets to continuously improve our client experience • Report daily across Slack, CRMs, and spreadsheets with high attention to detail