• Responsible for increasing the customer base, customer loyalty, revenue per customer, and top-line financial growth within the labor trust segment. • Work closely with the leadership team to build brand equity and drive product sales across fund trustees, benefits administrators, and labor union stakeholders. • Demonstrate a solid understanding of Vida's technology, product offerings, and mission; articulating value in the context of member health outcomes and fiduciary stewardship. • Understand the governance and decision-making dynamics of jointly-managed funds; develop customized proposals that address trustee priorities and fund-specific benefit structures. • Initiate, develop, and maintain strong relationships with fund trustees, benefits directors, and labor-side and management-side counsel as appropriate. • Generate new business and sales leads through a mixture of industry networking (IFEBP, ISCEBS, regional labor conferences), inbound inquiries, and strong channel and fund administrator partnership efforts. • Ensure a long-term competitive edge for the business through a value-added, outcomes-driven approach tailored to the cost and population health concerns of labor trust buyers. • Understand key segments within the labor market- construction trades, public sector, healthcare workers, and transportation while helping refine positioning accordingly.

• Independently develop and execute outbound prospecting strategies • Design and manage targeted account plans • Partner cross-functionally with Sales Specialists and Sales leadership • Own the development and iteration of outbound playbooks • Maintain rigorous pipeline management in Salesforce • Serve as a strategic feedback channel to Product and Sales Strategy

• Working with the regional GTM team (from Enterprise Sales, Marketing, Pre-Sales, Success, Services and the Sales Development) to build and execute on a regional sales plan • Provide strong leadership, vision and direction. • Working with our regional Alliances team to identify, source, onboard appropriate channel & alliances partners and to drive revenue through both direct and indirect channels. • Set and execute customer acquisition strategy across Direct inbound and through our Partner ecosystem. • Be accountable for the attainment of assigned new customer acquisition financial performance targets and implement strategies for expansion • Ongoing mentoring and development of the sales team, includes recruiting, on-boarding and training new sales reps and sales managers. • Reporting on all aspects of the business to the Executive Leadership team. • Lead overall sales process, set appropriate metrics for sales funnel management • Plan and lead at both the strategic and operational levels

• Lead and develop a team of up to 6 Remote Sales professionals across the Core Hospital segment. • Execute the ANZ Remote Sales strategy for Core Hospital and own delivery of the annual sales targets, revenue, pipeline and forecast performance. • Strengthen account planning, prioritisation and team capability to improve commercial execution and customer outcomes. • Drive growth through segmentation, customer profiling, share-of-wallet expansion, and value-based selling. • Lead forecasting accuracy, CRM (Salesforce.com) discipline, KPI governance and performance reporting using Power BI and related tools. • Partner cross-functionally with Operating Units, Finance, Marketing, Commercial Operations and Supply Chain to maximise customer and commercial outcomes. • Lead Quarterly Business Reviews with internal business partners and Operating Units.