• Kontaktaufnahme zu Interessenten über Social Media • Ausgehende Akquise über Videoaufnahmen • Telefonische Akquise potenzieller Neukunden • Durchführung von kostenlosen Erstgesprächen zur Bedarfsanalyse • Telefonische Kontaktaufnahme zu bereits vorhandenen Kontakten im System • Die Planung sowie die Vor- und Nachbereitung der Termine unseres Strategieberaters

• Lead development and launch of next-generation prospecting solutions ensuring precise, multichannel consumer engagement • Define user stories, goals, and product requirements for engineering teams • Shape product strategy • Conduct market, pricing, competitive, and trend analysis to recommend solutions • Use market intelligence and P&L insights to prioritize investments and revenue opportunities • Provide product expertise to Marketing, Sales, and Operations to support revenue growth in North America • Represent the product line with our teams, clients, and partners

Role Description The Senior Manager – Demand Generation owns the strategy, execution, and performance of integrated demand programs aligned to ecosystem and product priorities. This role is accountable for pipeline generation, investment decisions, and end‑to‑end program delivery across regions, channels, and partners. The ideal candidate brings deep SaaS demand generation expertise, strong cross‑functional leadership, and a data‑driven, AI‑first mindset to consistently deliver against pipeline and revenue goals. - Develop and own annual Integrated Demand Programs (IDPs), including demand generation strategy, growth opportunities, KPIs, and attribution models aligned to organizational goals. - Own pipeline generation and program lifecycle management—from strategic planning through execution, optimization, and results delivery. - Define and manage program investment and scope, including budget allocation, channel mix, regional and language coverage. - Design and execute multi‑channel campaigns across digital, paid media, social, nurture, field, and partner marketing with consistent messaging throughout the buyer journey. - Partner with Sales, Demand Management, RevOps, Marketing Ops, Product, and Partner teams to close demand gaps and align programs to GTM and launch strategies. - Serve as the primary IDP liaison to leadership, presenting performance, insights, and recommendations for continuous improvement. - Track, analyze, and optimize program performance, identifying underperforming areas and driving corrective actions across lead generation, scoring, routing, and conversion. - Identify opportunities for automation, scalability, and process standardization to improve efficiency and impact. Qualifications - 8+ years of experience in demand generation, digital marketing, or pipeline-focused B2B marketing, ideally in SaaS or technology solutions. - Proven track record of owning and achieving pipeline and revenue contribution goals (marketing‑sourced and influenced). - Demonstrated experience managing complex, cross‑functional programs with accountability for results. - Deep expertise in demand generation and demand extraction tactics across the full funnel. - Strong stakeholder management skills with the ability to influence senior leaders and build trusted partnerships. - Data‑driven decision maker with experience using analytics to optimize pipeline health and program performance. - Bachelor’s degree in Marketing, Business, or a related field. Preferred Qualifications - Experience creating demand through marketplaces (e.g., Microsoft ecosystem) and partner‑led motions. - Global B2B marketing experience with exposure to mid‑market buying cycles and engagement models. - Ability to define content and messaging frameworks mapped to personas, buyer stages, and partner/field needs. - AI‑first mindset, leveraging automation and intelligence to guide campaign strategy and performance optimization. - Familiarity with modern RevOps, attribution, and marketing automation platforms. - Master’s degree or MBA. - Equivalent combination of education, training, and relevant professional experience accepted in lieu of a formal degree. Pay Transparency Statement US Base Salary Range: $131,600.00 - $171,100.00. Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs. The range displayed does not encompass the full potential of the role, which allows for further growth and career progression. In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants. Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs. In no case will your pay fall below applicable local minimum wage requirements.

Role Description This opportunity is suited to experienced B2B demand generation professionals with a background in enterprise or regulated-industry technology. Our client is an early-stage AI and cyber intelligence company building advanced solutions in cyber risk, compliance, and threat intelligence for financial services and other high-stakes sectors. The business is now seeking a Demand Generation Manager to design and execute its early demand engine and support commercial growth. This is a hands-on, builder role for someone comfortable moving from strategy to execution in a lean environment. This role is offered on a contractor / fractional basis and structured as a commercial engagement. You will own end-to-end demand generation activity across defined customer segments, working closely with marketing and sales leadership to generate awareness, engagement, and qualified opportunities. The focus is on building repeatable demand foundations rather than operating within a mature, fully resourced marketing function. Key Responsibilities - Designing and executing a demand generation roadmap across priority sectors (e.g. financial services, fintech, regulated industries) - Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities) - Building and managing lead-nurture journeys for complex buying committees (CISO, risk, compliance, IT, innovation) - Collaborating with leadership to define ICPs, personas, and core messaging - Creating and repurposing cornerstone content into campaign-ready assets that support the sales cycle - Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting - Experimenting with targeted, account-based motions for high-value prospects and partner ecosystems - Testing, iterating, and sharing insights across marketing, sales, and product teams to refine GTM approach Qualifications - 4+ years of experience in B2B SaaS demand generation or growth marketing - Owned campaigns that generated measurable pipeline, not just leads - Comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics - Ability to quickly grasp and communicate complex concepts in cybersecurity, AI, or risk/compliance - Clear writing skills for both technical and executive audiences - Thrive in early-stage or scaling environments with limited structure and high autonomy Nice to Have - Experience in marketing into regulated industries (banking, payments, insurance, healthcare, critical infrastructure) - Exposure to cybersecurity, threat intelligence, GRC, or risk quantification concepts - Experience launching or scaling demand functions in early-stage B2B technology companies Role Structure & Commercial Terms - This opportunity is structured as a fractional / consulting engagement - Outcome-linked commercial terms - Flexibility around hours and working patterns - Scope to expand responsibility and commercial alignment as the business grows Final Note This opportunity suits individuals who enjoy building demand engines from first principles and are motivated by ownership, autonomy, and tangible commercial impact.