• Provide operational support and content creation for the rollout and maintenance of integrated campaigns designed to drive lead generation and pipeline velocity. • Collaborate with sales, product, and fellow marketers to align messaging, offers, and objectives. • Support the testing of emerging marketing channels, document learnings, and report on ROI. • Research industry trends and customer needs to craft compelling content strategies. • Write, edit, and optimize content across webinar scripts, blogs, landing pages, email, social, thought leadership initiatives, and other content as needed. • Support our social media, primary channels • Ensure consistent voice, SEO/GEO optimization, and conversion-focused messaging across channels. • Monitor campaign performance, supporting dashboards and scorecards, and share actionable insights with the team. • Track content engagement, lead conversions, and funnel performance to inform future campaigns. • Communicate campaign objectives, timelines, and deliverables to internal teams. • Support webinar planning, promotional calendars, and the creation of sales enablement assets. • Share marketing best practices and new ideas to elevate overall team performance.

• The Paid Media Execution Specialist supports the demand generation team by building, launching, and optimizing campaigns across paid search and paid social channels. • This role focuses on campaign implementation, budget pacing, and performance monitoring to ensure paid media programs run efficiently and scale effectively. • This is a highly execution-focused role designed to increase campaign velocity, testing cadence, and operational efficiency across platforms such as Google Ads, LinkedIn, and Meta.

• Own the new-logo pipeline for the tree care segment • Set the strategy and build quarterly campaign plans • Collaborate with Brand & Events, Partnerships, Digital, Content, Product Marketing, and Market Engagement teams • Read pipeline data and campaign performance signals • Adapt campaigns based on performance data and market feedback • Develop and maintain a deep understanding of the tree care operator's needs and buying behavior

• Own the launch of retargeting programmes across Meta, TikTok, and LinkedIn from scratch, including pixel setup, audience architecture, funnel segmentation, and creative strategy. • Build and manage prospecting campaigns on paid social and community channels, including Reddit and Quora. Test, learn, and scale what works. • Own paid advertising to drive business leads for our new Parcelhero Pro SaaS subscription plans. This includes LinkedIn campaign management targeting SMEs, e-commerce businesses, and direct-to-consumer brands. • Develop a solid working knowledge of our Google and Microsoft PPC accounts so you can provide informed support and cover when needed. • Use GA4 daily to monitor campaign performance, track conversion events, and identify optimisation opportunities. • Build and maintain paid media dashboards in Looker or Power BI covering all channels you own. Report clearly to the Head of Marketing and CRO on channel performance, CAC, and ROAS. • Run structured A/B tests across creatives, audiences, and landing pages. Document learnings and apply them systematically. • Brief the design team on ad creative requirements across all paid social channels. Give clear, data-informed feedback on what is and is not working. • Work closely with the Head of Marketing, CIO, Sales, and Customer Success teams.