Parcelhero

• Own the launch of retargeting programmes across Meta, TikTok, and LinkedIn from scratch, including pixel setup, audience architecture, funnel segmentation, and creative strategy. • Build and manage prospecting campaigns on paid social and community channels, including Reddit and Quora. Test, learn, and scale what works. • Own paid advertising to drive business leads for our new Parcelhero Pro SaaS subscription plans. This includes LinkedIn campaign management targeting SMEs, e-commerce businesses, and direct-to-consumer brands. • Develop a solid working knowledge of our Google and Microsoft PPC accounts so you can provide informed support and cover when needed. • Use GA4 daily to monitor campaign performance, track conversion events, and identify optimisation opportunities. • Build and maintain paid media dashboards in Looker or Power BI covering all channels you own. Report clearly to the Head of Marketing and CRO on channel performance, CAC, and ROAS. • Run structured A/B tests across creatives, audiences, and landing pages. Document learnings and apply them systematically. • Brief the design team on ad creative requirements across all paid social channels. Give clear, data-informed feedback on what is and is not working. • Work closely with the Head of Marketing, CIO, Sales, and Customer Success teams.

• This is a hands-on Head of Performance Marketing role with strategic ownership of over £5 million + in annual paid media spend. • Architect and execute Parcelhero’s paid performance strategy across Google, Meta, TikTok, LinkedIn, and beyond. • Operate at the intersection of data, creative, and commercial outcomes. • Lead the launch and optimisation of retargeting programmes across Meta, TikTok, and LinkedIn. • Own allocation and optimisation of £5M+ in annual paid media spend. • Manage distinct performance strategies for both Parcelhero’s consumer price comparison platform and ParcelHero Pro (B2B SaaS). • Be the internal authority on GA4, event architecture, attribution modelling, conversion tracking, and reporting integrity. • Build and maintain performance dashboards (GA4, Power BI, Looker) that give the business clear visibility into paid channel contribution, CAC, LTV, and ROAS by segment. • Run a structured A/B and multivariate testing programme across creatives, landing pages, audiences, and bidding strategies. • Partner with the creative team to brief, review, and iterate on ad creative across all channels. • Collaborate with product and design on conversion rate optimisation.

• Customer Onboarding: Manage the end-to-end onboarding process for new accounts, ensuring a smooth transition from Sales to Customer Success. • Account Activation: Drive customers to send their first shipment as quickly as possible, removing blockers and ensuring full system setup and readiness. • Spend Realisation: Proactively manage accounts to ensure customers hit their forecasted monthly revenue targets, identifying gaps and taking corrective action where needed. • Retention & Churn Reduction: Monitor account health, identify early warning signs of disengagement, and take proactive steps to mitigate churn risk. • Quarterly Business Reviews (QBRs): Conduct structured QBRs with customers to review performance, ROI, shipping data, growth opportunities, and optimisation strategies. • Customer Engagement: Maintain regular contact with accounts via phone, email, and video calls to strengthen relationships and drive long-term value. • Cross-Functional Collaboration: Partner with Sales, Operations, Finance, and Product teams to resolve issues, improve processes, and advocate for customer needs. • Upsell & Growth Support: Identify expansion opportunities and support upsell or cross-sell initiatives in collaboration with the Customer Success Manager. • CRM Management: Maintain accurate records of customer interactions, revenue performance, activation status, and risk indicators within the CRM. • Performance Metrics: Meet or exceed activation, revenue realisation, retention, and engagement targets set by the Customer Success Manager.

• Initiate outbound calls to potential customers, introducing them to our products/services and gauging their interest. • Identify and generate new leads through a variety of methods, including outbound emails, social media outreach, and cold calls. • Assess prospects' needs, decision-making authority, and buying potential, ensuring only high-quality leads are passed on to the sales team. • Develop and maintain relationships with potential clients by regularly following up on previous conversations to keep prospects engaged. • Maintain detailed records of interactions and activities in the CRM system, ensuring up-to-date and accurate information. • Work closely with the Sales and Marketing teams to align on target market strategies, messaging, and lead qualification processes. • Conduct market research to identify potential new markets, verticals, or opportunities for sales outreach. • Meet or exceed daily, weekly, and monthly targets for calls, qualified leads, and appointments booked for the sales team.

• Initiate outbound calls to potential customers, introducing them to our products/services and gauging their interest. • Identify and generate new leads through a variety of methods, including outbound emails, social media outreach, and cold calls. • Assess prospects' needs, decision-making authority, and buying potential, ensuring only high-quality leads are passed on to the sales team. • Develop and maintain relationships with potential clients by regularly following up on previous conversations to keep prospects engaged. • Maintain detailed records of interactions and activities in the CRM system, ensuring up-to-date and accurate information. • Work closely with the Sales and Marketing teams to align on target market strategies, messaging, and lead qualification processes. • Conduct market research to identify potential new markets, verticals, or opportunities for sales outreach. • Meet or exceed daily, weekly, and monthly targets for calls, qualified leads, and appointments booked for the sales team.