• Own the new-logo pipeline for the tree care segment • Set the strategy and build quarterly campaign plans • Collaborate with Brand & Events, Partnerships, Digital, Content, Product Marketing, and Market Engagement teams • Read pipeline data and campaign performance signals • Adapt campaigns based on performance data and market feedback • Develop and maintain a deep understanding of the tree care operator's needs and buying behavior

• Own the launch of retargeting programmes across Meta, TikTok, and LinkedIn from scratch, including pixel setup, audience architecture, funnel segmentation, and creative strategy. • Build and manage prospecting campaigns on paid social and community channels, including Reddit and Quora. Test, learn, and scale what works. • Own paid advertising to drive business leads for our new Parcelhero Pro SaaS subscription plans. This includes LinkedIn campaign management targeting SMEs, e-commerce businesses, and direct-to-consumer brands. • Develop a solid working knowledge of our Google and Microsoft PPC accounts so you can provide informed support and cover when needed. • Use GA4 daily to monitor campaign performance, track conversion events, and identify optimisation opportunities. • Build and maintain paid media dashboards in Looker or Power BI covering all channels you own. Report clearly to the Head of Marketing and CRO on channel performance, CAC, and ROAS. • Run structured A/B tests across creatives, audiences, and landing pages. Document learnings and apply them systematically. • Brief the design team on ad creative requirements across all paid social channels. Give clear, data-informed feedback on what is and is not working. • Work closely with the Head of Marketing, CIO, Sales, and Customer Success teams.

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. • You are oriented towards the clients’ business success, tying your efforts to the greater business goals. • You are self-started and autonomously own your responsibilities. • You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. • You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. • You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

• Full ownership and execution of performance marketing via paid social & paid media native platforms • Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads • Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable • Lead execution of optimizations with regards to performance improvements relative to goals • Manage all client budgets and/or advise on budget changes based on your expertise • Effectively own strategic communication internally for client teams • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable • Weekly client progress recaps, outlining performance insights and future recommendations • Excellent marketing and business strategy acumen • Complete understanding of the marketing funnel and how to execute via paid social and paid media • Full understanding of the eCommerce model and lead gen strategies • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results • Ownership of performance reporting and strategy communication • Execute performance reporting A-Z with excellent presentation creation capabilities • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department