• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. • You are oriented towards the clients’ business success, tying your efforts to the greater business goals. • You are self-started and autonomously own your responsibilities. • You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. • You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. • You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

• Full ownership and execution of performance marketing via paid social & paid media native platforms • Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads • Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable • Lead execution of optimizations with regards to performance improvements relative to goals • Manage all client budgets and/or advise on budget changes based on your expertise • Effectively own strategic communication internally for client teams • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable • Weekly client progress recaps, outlining performance insights and future recommendations • Excellent marketing and business strategy acumen • Complete understanding of the marketing funnel and how to execute via paid social and paid media • Full understanding of the eCommerce model and lead gen strategies • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results • Ownership of performance reporting and strategy communication • Execute performance reporting A-Z with excellent presentation creation capabilities • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. • You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. • As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance

• Manage paid search and paid social strategy and execution across multiple ecommerce brands • Own campaign setup, optimization, reporting, and performance analysis across: Google Ads, Google Shopping, Performance Max, Bing/Microsoft Ads, Meta (Facebook & Instagram), YouTube, Retargeting/display platforms • Build, optimize, and scale ecommerce acquisition campaigns across branded, non-branded, shopping, and remarketing initiatives • Oversee audience targeting, segmentation, bid strategies, creative testing, and landing page alignment • Partner closely with Creative and Merchandising teams to improve ad creative, promotional messaging, and product presentation • Collaborate with Product Development and Merchandising teams to support product launches and seasonal campaigns • Help develop and manage promotional campaign strategies across all three brands • Work closely with Ecommerce teams to improve landing page performance, conversion rate, and onsite customer experience • Analyze campaign, keyword, audience, and product-level performance to identify growth opportunities • Support feed optimization initiatives for Google Merchant Center and shopping campaigns • Manage attribution analysis and reporting using GA4 and advertising platform analytics • Build dashboards and reporting that clearly communicate performance trends and opportunities • Test and optimize new acquisition channels, ad formats, and campaign strategies