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Performance Marketing Manager
Location
United States
Posted
12 days ago
Salary
0
Seniority
Senior
Job Description
Performance Marketing Manager
Sonatype
• Plan, execute, and optimize multi-channel digital marketing and ABM campaigns targeting key accounts and audiences • Partner closely with Sales and Revenue teams to align campaign execution with pipeline and revenue goals • Manage campaign reporting and performance analysis using Salesforce, 6sense, and related marketing technologies • Monitor campaign KPIs including engagement, conversion rates, pipeline influence, attribution, and ROI • Build and maintain scalable reporting frameworks and dashboards to support performance visibility and decision-making • Analyze campaign performance and continuously optimize targeting, messaging, channels, and spend allocation • Leverage AI tools and automation to improve campaign execution, monitoring, personalization, and measurement • Support demand generation initiatives across paid digital channels, nurture programs, and ABM strategies • Ensure operational excellence around campaign setup, tracking, attribution, and data quality • Collaborate cross-functionally with Marketing Operations, Content, Product Marketing, and Sales stakeholders • Stay current on performance marketing trends, digital technologies, and B2B demand generation best practices
Job Requirements
- Experience running digital marketing and ABM campaigns in a B2B SaaS or technology-focused environment
- Solid hands-on experience with Salesforce and 6sense reporting, analytics, and campaign measurement
- Strong understanding of performance marketing metrics, campaign KPIs, attribution, pipeline reporting, and ROI analysis
- Experience managing and optimizing paid digital channels and account-based marketing programs
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights
- Experience partnering closely with Sales organizations and supporting revenue-focused initiatives
- Familiarity with AI-powered marketing workflows, automation, and campaign optimization tools
- Ability to independently manage multiple priorities and execute in a fast-paced environment
- Strong communication, organization, and stakeholder management skills
- Detail-oriented mindset with a strong focus on execution and operational accuracy
Benefits
- Parental leave
- Diversity and inclusion working groups
- Flexible working practices
- Paid Volunteer Time Off (VTO)
- Company Wellness days
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