• You support the marketing team in the operational execution of our performance creatives (1M+ ad spend), with a clear focus on Meta. • You use AI to significantly accelerate research, idea generation, copy variants, and creative derivations. • You translate performance data (provided by our Head of Marketing) into structured creative concepts for video and static ads. • You understand which mechanics in static ads drive attention (visual hierarchy, contrast, message clarity, text-to-image ratio) and which factors determine performance in video ads (hook, pace, structure, story). • From these insights, you develop — with AI support — numerous creative variants that are systematically tested and iteratively scale the ad account. • You produce performance videos with an AI-first approach. • You use common AI tools for video and image generation to efficiently develop script approaches, visual concepts, hook variants, text overlays, and messaging. • You combine existing footage, UGC, stock material, and AI-generated assets into scalable video ads. • You develop static ads as a standalone performance channel. With the help of AI, you create visual concepts, headlines, claims, and layout variants and systematically derive additional tests from a strong static asset.

• Provide operational support and content creation for the rollout and maintenance of integrated campaigns designed to drive lead generation and pipeline velocity. • Collaborate with sales, product, and fellow marketers to align messaging, offers, and objectives. • Support the testing of emerging marketing channels, document learnings, and report on ROI. • Research industry trends and customer needs to craft compelling content strategies. • Write, edit, and optimize content across webinar scripts, blogs, landing pages, email, social, thought leadership initiatives, and other content as needed. • Support our social media, primary channels • Ensure consistent voice, SEO/GEO optimization, and conversion-focused messaging across channels. • Monitor campaign performance, supporting dashboards and scorecards, and share actionable insights with the team. • Track content engagement, lead conversions, and funnel performance to inform future campaigns. • Communicate campaign objectives, timelines, and deliverables to internal teams. • Support webinar planning, promotional calendars, and the creation of sales enablement assets. • Share marketing best practices and new ideas to elevate overall team performance.

• The Paid Media Execution Specialist supports the demand generation team by building, launching, and optimizing campaigns across paid search and paid social channels. • This role focuses on campaign implementation, budget pacing, and performance monitoring to ensure paid media programs run efficiently and scale effectively. • This is a highly execution-focused role designed to increase campaign velocity, testing cadence, and operational efficiency across platforms such as Google Ads, LinkedIn, and Meta.

• Own the new-logo pipeline for the tree care segment • Set the strategy and build quarterly campaign plans • Collaborate with Brand & Events, Partnerships, Digital, Content, Product Marketing, and Market Engagement teams • Read pipeline data and campaign performance signals • Adapt campaigns based on performance data and market feedback • Develop and maintain a deep understanding of the tree care operator's needs and buying behavior