• Lead the development, management and evolution of automations, segments and customisation across all stages of the customer lifecycle • Continuously identify gaps and opportunities within the customer journey, and prioritise new initiatives • Set the roadmap for how CRM contributes towards our clients’ growth • Lead the planning and execution of all email and SMS campaigns, including product launches, promotions and key trading moments • Be proficient in design and various design tools or brief in design to our graphics team • Ensure campaigns are aligned to our clients audiences and brand tone of voice • Own CRM reporting and performance analysis across key metrics including revenue contribution, open/click rates, conversion, LTV • Translate data into clear insights and actionable recommendations • Stay up to date with latest CRM developments and bring new ideas to continuously improve performance • Ensure data hygiene and integrity as systems and the business evolve • Development of set processes in achieving the day-to-day tasks of the Email Marketing team • Assist in developing CRM strategy for our clients • Collaborate with content and performance marketing teams to identify which offers to promote • Monitor and analyse results of email marketing campaigns, including monthly KPI reporting • Recommend and develop optimal campaign plans, formats and platforms to grow profitability, including creating action plans and strategies • Take ownership of the user journey, implementing strategies for all customer communication

Role Description We are looking for an entry-level Email Marketing Assistant to support UK-based clients in managing their email campaigns and customer communications. This is a fully remote position open to candidates across South Africa — no prior experience is required, as full training and onboarding are provided. - Assist in creating and scheduling email marketing campaigns using platforms such as Mailchimp or HubSpot - Write and proofread email copy to ensure clarity, tone, and accuracy - Segment email lists and manage subscriber data - Monitor campaign performance metrics including open rates, click-through rates, and conversions - Assist with A/B testing of subject lines and content - Maintain email templates and ensure brand consistency - Coordinate with the marketing team to align campaigns with broader strategies Qualifications - Strong written English communication skills - Basic understanding of email marketing concepts (training provided) - Attention to detail and a keen eye for design and copy - Ability to work independently and meet deadlines - Comfortable working with digital tools and platforms - No formal qualifications required — a willingness to learn is essential Requirements - Reliable laptop or desktop computer - Stable internet connection (minimum 10 Mbps) - Quiet, dedicated home workspace - Backup power solution (UPS or inverter recommended) Benefits - Competitive salary of R10,000 – R16,000/month - Fully remote — work from anywhere in South Africa - Comprehensive training and onboarding - Exposure to UK digital marketing campaigns and best practices - Supportive team environment with career growth opportunities - Work with international clients from the comfort of your home

• Own the day-to-day operations of our email program while also contributing meaningfully to strategy — segmentation logic, lifecycle architecture, deliverability health, and personalization frameworks that serve an audience with a longer consideration timeline and higher expectations for relevance than most. • Build and maintain behavioral segmentation models using first-party data, including search activity, geographic preferences, community saves, price range, time on site, and content engagement. • Create dynamic content rules within email templates that adapt messaging, images, and CTAs based on subscriber attributes and behavior — no two active adult buyers are identical. • Develop audience segments specific to distinct buyer profiles: the actively searching retiree, the pre-retirement planner 3–5 years out, and the adult child researching communities for a parent. • Partner with product and data teams to expand the behavioral signals available for targeting, and document segment definitions so the broader team can use them. • Monitor segment performance over time and refine definitions as buyer behavior evolves — especially as Gen X begins to enter the active adult audience in larger numbers.

• Own and scale our global Email Marketing strategy across the full customer lifecycle. • Drive demand generation, nurture programs, product engagement, and customer expansion through data-driven segmentation, automation, and performance optimization. • Collaborate closely with Growth Marketing, Marketing Operations, Data, Product Marketing, and Regional teams to ensure email programs are strategically aligned, technically sound, and performance-focused. • Develop and execute a global, full-funnel email marketing strategy segmented by lead stage, funnel stages and laddering up to PLG, GTM, and ABM initiatives. • Own audience segmentation strategy using behavioral, firmographic, product usage, and intent data. • Identify opportunities to improve lifecycle progression through segmentation, personalization, product and behavioral triggers. • Conduct structured testing (subject lines, content, CTAs, send times, audience splits) to improve engagement and conversion. • Optimize deliverability, list health, and sender reputation, ensuring compliance with global data privacy regulations (GDPR, CAN-SPAM, etc.). • Analyze performance trends and provide monthly reporting with clear, actionable insights.