• Provide coaching, development, and performance support to Sales Representatives throughout the region. • Partner closely with Distributor Partners to align on commercial priorities, territory execution, and performance expectations. • Conduct regular ride-alongs, field visits, and business reviews with reps and DPs to ensure consistent performance and alignment. • Drive disciplined funnel management, including opportunity tracking, pipeline health, and forecasting accuracy. • Support reps and DPs in strategic account planning, target identification, and territory development. • Analyze pipeline gaps and implement corrective action plans to ensure sustained growth. • Oversee regional product and instrument inventory to ensure optimal availability and utilization through loaner usage and proper consignment placements. • Troubleshoot inventory issues, coordinate with operations, and monitor consignment, trunk stock, and field usage patterns. • Coordinate cadaver labs, journal clubs, in-services, and surgeon education programs. • Drive surgeon engagement, product adoption, and loyalty-building initiatives. • Serve as a primary field resource for troubleshooting operational, product, or customer challenges. • Identify opportunities for new account contracts, pricing agreements, and local commercial partnerships. • Initiate the contracting process and collaborate with contracting, legal, and supply chain teams to move agreements forward. • Communicate regional needs and field feedback to the AVP and Area cross-functional stakeholders.

• Lead business development and corporate initiatives efforts for sFox institutional business • Identify potential opportunities to expand business opportunities • Consider competitive landscape and sFOX's positioning within it • Develop and execute the custody business proposals to institutional investors, and manage the solutions to completion • Build partnerships based on a well-defined strategy, and run point for all product suite contacts • Take the lead on developing new client relationships • Be responsible for educating the internal stakeholder and clients on our products and all relevant technologies and innovations • Source new sales opportunities through inbound leads and outbound cold calls and emails • Maintain a growing and healthy sales pipeline and Manage CRM • Meet daily metrics, close sales and exceed monthly targets • Grow the sFOX client pipeline by initiating, developing, and fostering new clients for sFOX’s trading platform

• Prospecting and qualifying leads from sectors such as e-commerce, marketplaces, social media, digital services, banks, software, and digital assets; • Conducting virtual product demonstrations and pitches highlighting product features like 24/7 real-time payments (via SoFi's SEN network), wire transfers by API, ACH origination, deposit accounts, and digital asset custody; • Building and maintaining relationships with key decision-makers at target companies; • Negotiating contracts and closing deals to meet quarterly revenue targets; • Collaborating with product, compliance, and operations teams to tailor solutions; • Analyzing market trends and client feedback to refine sales strategies; and tracking performance metrics in CRM tools.

• Build and execute plans to achieve sales goals in assigned territory • Work with existing dealers in your territory to retain customers (ie farmers) and grow those accounts year-over-year • Creatively break into net new dealer accounts in your assigned territory, introducing them to SOURCE and BLUEPRINT • Seek to uncover sales opportunities with tenacity and connect customers to a value-added solution • Work with sales leadership to build and maintain accurate forecasts and account planning • Train Dealers on new products and programs • Drive Grower awareness through co-selling, trade shows, and meetings • On farm presence and support after the sale to build relationships and maintain customers • Manage selling expenses, operational budget, and marketing funds within guidelines • Use Salesforce to track activities and capture customer and dealer sentiment • Work cross-functionally to resolve customer complaints