• Lead creative strategy and visual direction across multiple ecommerce and enthusiast brands • Manage and mentor a team consisting of 3-4 designers • Oversee creative workflows, project prioritization, and production planning through Jira or similar project management systems • Ensure brand consistency and creative quality across all customer and dealer touchpoints • Own the visual execution and creative support for Ecommerce websites and landing pages • UX/UI direction and customer experience • Email templates and lifecycle marketing • Paid social and display advertising • Homepage banners and promotional campaigns • Product merchandising and storytelling • Video and motion creative • Photography direction and asset planning • Social media creative • Seasonal campaigns and national promotional calendars • Help manage and evolve the annual promotional and merchandising calendar across brands • Partner closely with Product Development teams to support new product launches and product positioning • Translate technical product features and fitment information into clear, compelling customer-facing creative • Support B2B Sales teams through dealer-facing creative, presentations, launch materials, merchandising assets, and sales collateral • Collaborate with Ecommerce and Merchandising teams to improve product discovery, navigation, filtering, merchandising, and onsite customer experience • Ensure products are represented in an exciting, authentic, and technically accurate way • Review and approve creative work for quality, accuracy, consistency, and brand alignment • Help improve creative operations, production efficiency, and asset organization • Occasionally support print advertising, packaging, trade show materials, and sales support initiatives

• The Associate Creative Director, Copy (ACD) is a contributor, manager, and leader of brands, who sets the bar in terms of craft for senior-level copy team members • The ACD has a proven ability to multitask, delegate, and manage as appropriate to ensure seamless management of business, while still contributing to idea generation and executional excellence • They are a direct liaison between creative and senior account team members and clients across their assigned brands, answering and exceeding strategic and creative expectations • They demonstrate a high level of business acumen while also nurturing the talents of others • The ACD possesses advanced presentation and persuasion skills and is adept at leading meetings and selling work internally and externally • The ACD is a leader that sets a positive tone and is a role model for others • Proven experience owning/leading/managing projects across portfolio on multiple brands ranging in scope, complexity and channel, and ability to create a cohesive brand experience • Mastery in concepting the big idea and pulling it through as a campaign across multiple channels • Effectively manages team and business in collaboration with the Creative Director • Mastery in defining brand voice and tone • Adaptability and ability to lead team in a new direction, initiating change • Proficient in providing feedback on copy to advance the work and deliver against expectations • Mastery in estimating hours on an individual or team level for various projects across the portfolio • Actively manages workloads and works with resourcing to ensure proper utilization and gather additional resources when necessary • Advanced understanding of business and communications strategy and how to leverage different channels to achieve those goals • Understands the importance of utilization and works hard to hit targets individually and for the extended team • Mastery of accessibility best practices and a commitment to apply these to our work • Creates an environment that rewards innovation • Growing understanding of each team member’s individual strengths (superpowers) and how best to leverage these talents to deliver the best work • Promotes a ‘roll-up your sleeves’ culture, and has a reputation of moving the work forward • Helps mentor and grow mid- to senior-level team members, elevating their craft and expanding their industry knowledge • Regularly leads client presentations, communicating an advanced understanding of strategy and how our creative will advance business goals • Is a go-to resource for new business efforts

• Lead our Copy and Graphics Teams • Ensure all creative output especially email and SMS is high quality, on-brand and performance-driven • Manage, guide, and develop both the Copywriting and Graphics teams through clear direction, mentorship and hiring support • Drive the creation of on-brand, high-converting Email and SMS content • Align copy and design efforts with client goals and strategy teams • Work with Account Managers to achieve client revenue and engagement targets • Address creative-related client concerns professionally and efficiently • Ensure all creative assets are mobile and dark mode friendly • Leverage Klaviyo features and apply basic HTML/CSS for email builds

• Define a cohesive creative strategy aligned with brand and business objectives • Translate marketing goals into innovative concepts and executions • Establish creative standards across all brand communications • Direct asset development across internal comms, external collateral, web/digital, and event activations • Oversee production from concept through final delivery • Provide clear direction and feedback to designers, copywriters, and external partners • Partner with marketing and cross-functional stakeholders to develop creative briefs and gain alignment • Present concepts and strategies to senior leadership • Monitor industry trends, competitive landscape, and emerging techniques • Lead integrated campaigns spanning print, digital, video, experiential, and emerging platforms • Ensure consistent brand expression across all touchpoints • Build, mentor, and manage a high-performing creative team • Oversee freelancers, vendor and agency relationships • Foster a collaborative, innovative creative culture