Synchrony Group

• Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences • Develop original content for deliverables across digital and print media (e.g., product brochures, emails, social media) • Establish and maintain close partnerships with Creative personnel leads to help establish the creative vision • Engage with clients to understand their brand(s), key messages, and creative vision; explore and develop innovative ideas • Demonstrate a firm understanding of the therapeutic areas, target audiences, and strategy for various products • Ensure high quality and degree of accuracy with thorough referencing and annotation of all materials • Incorporate internal and client feedback, comments, and changes to manuscripts and layouts while maintaining the integrity and purpose of the material • Work with Editorial and Medical content leads to facilitate and ensure maintenance of up-to-date style guides and core claims documents • Present work and provide rationale in internal and client content and creative reviews or meetings • Manage resourcing and workflow for copy development; work closely with Project Management and Account Services to actively manage resourcing needs

• Establish and lead cross-functional teams in concept and execution of marketing activities • Monitor and manage assigned activities to ensure timely delivery of the highest-quality products and services • Foster and develop collaboration between departments • Serve as primary client contact for assigned accounts • Develop and nurture client relationships

• Plans, executes, and finalizes projects according to strict deadlines and within budget • Defines and communicates project timelines, resources, and budget • Oversees quality control throughout the project’s lifecycle • Acquires resources and coordinates efforts of team members and third-party contractors • Monitors team progress to identify potential delays • Develops internal project status reports and conducts weekly team project review meetings • Performs budget reconciliations at the completion of all projects

• Provide scientific direction, support, and leadership for all strategic and tactical communications activities for assigned therapeutic areas and products • Develop clinical content for branded and unbranded promotional communications tactics and activities • Effectively communicate complex medical and scientific concepts in a clear, engaging, audience-appropriate manner • Ensure scientific integrity, accuracy, and clinical relevance of all materials • Support projects toward development across multiple brands

• Serve as the lead strategic partner on assigned client accounts, guiding positioning, messaging, and brand expression • Lead the development of brand strategy across the product lifecycle, from early positioning through launch and ongoing management • Partner closely with Account, Creative, and Medical teams to ensure strategic alignment and excellence in execution • Translate scientific and market insights into clear, motivating and actionable brand platforms and campaign strategies • Collaborate on and shape briefs that enable strong, effective creative work • Craft differentiated brand narratives that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers • Act as a trusted strategic advisor to clients across product launches, brand evolutions, and market-shaping initiatives • Drive insight generation through market research, translating findings into actionable strategies across messages, channels and deliverables • Collaborate with cross-functional leaders to establish pre-kickoff project plans and strategic guardrails • Develop and apply brand planning tools and approaches, including positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments • Contribute to business development efforts, including pitches and proposals, as needed • Proactively identify opportunities for brand growth and differentiation • Foster strong client partnerships to mitigate issues and identify new business opportunities • Mentor and grow strategic talent as the function expands • Establish and evolve best practices, frameworks, and processes for brand planning • Represent the agency with professionalism and sound judgment • Actively contribute to a positive, collaborative work culture

• Develop and execute strategies to grow revenue that meets and exceeds assigned objectives, including client development, retention, organic growth, and annual planning • Ensure that existing client revenue goals are achieved • Lead the development, presentation, and selling of high-quality deliverables • Monitor industry and therapeutic area and best practices and advances to ensure that Synchrony and our clients are at the cutting edge or leading the field • Partner with Medical to provide best-in-class strategy and strategically-aligned support • Actively participate in client presentations, selling and defending the agency's point of view • Support Account Services leadership in new business efforts with potential clients • Support leadership in the creation and submission of RFPs, proposals (proposal writing is required), and pitch decks

Role Description The Associate Creative Director, Art, partners with internal teams and clients on strategy, design, and execution of innovative pharmaceutical marketing initiatives. This individual understands client challenges and industry trends, participates in new business opportunities, drives the strategic direction of creative initiatives, and assembles large project teams that can conceptualize, produce, design, and deliver engaging creative solutions. Job Duties - Creative Services - Partner with internal core team members to develop and drive the strategic direction of client deliverables and new business initiatives. - Engage with client teams to understand their brand, key messages, and strategic objectives and to communicate a creative vision. - Understand therapeutic areas and target audiences of the products Synchrony supports. - Contract with and provide direction and oversight to external partners and freelance Creative personnel as needed. - Collaborate with internal and external stakeholders to establish project scopes and budgets. - Ensure adherence of assigned project teams to project timelines, scopes, and budgets. - Conceptualize and brainstorm innovative brand experiences. - Review all materials associated with a project and provide feedback as needed regarding design, adherence to project specifications, audience appropriateness, and consistency with established creative strategy. - Provide project sign-off, ensuring adherence with creative direction and QA process. - Present work, provide design rationale, and defend work in creative reviews or meetings with internal teams. - Present creative ideas and deliverables to clients and relay feedback to teams, taking care to interpret and communicate feedback in a way that results in meaningful updates to the project. - Participate in new business pitches, representing the vision for creative. - Recognize and identify staffing needs, develop strong relationships with freelancers and recruiters. - Keep current with trends in advertising, branding, design, digital technologies, and new media. - Ensure adherence to all internal and client processes. - Leadership/Management - Assist senior leadership with the design and implementation of corporate strategies and cross-selling initiatives. - Monitor and manage assigned creative activities to ensure timely delivery of products and services, on strategy and within budget. - Lead, develop, and provide project-specific oversight to assigned internal Creative team members. - Foster and develop collaboration among departments, internal groups, and individuals to ensure innovative and collaborative solutions to client needs. - Ensure team compliance with product style guidelines, client contracts, timelines, and budgets. Key Competencies - A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills. - Ability to provide management direction and developmental support to direct reports in preparation for future positions; provide challenging and stretching assignments; push tasks down to empower others; share ownership and visibility. - Ability to oversee, manage, and support priorities and workflow to ensure high-quality project execution according to project timelines and budgets. - Ability to manage outcomes to win-win resolution. - Able to identify key issues; creatively and strategically overcome challenges or obstacles. - Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful "story"; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts, plus more controversial topics; commands attention and can manage group dynamics. - Ability to think in abstract terms; can make connections between unrelated ideas; can formulate innovative concepts; is seen as original and value-added in brainstorming sessions. - Ability to present ideas and supporting rationale to internal and external teams in an effective manner. - Demonstrated ability to manage key constituent relationships. - High level of integrity, confidentiality, and accountability. - Strong creative design, conceptual, and visual story-telling skills. - In-depth knowledge of Adobe Creative Cloud design software and Microsoft Office Suite. - Working knowledge of, or hands-on experience with, interactive programming. - Excellent analytical thinking, planning, prioritization, and execution skills. - Effective attention to detail and high degree of accuracy. - Strong time management and project management skills. - Excellent verbal and written communication skills. - Ability to work under tight deadlines and multitask. - Ability to work independently; self-motivated. - Ability and desire to participate and interact effectively on a team. - High energy level and team player. Qualifications - Bachelor’s degree in visual communications, graphic arts, or related course of study. - Minimum of 5 years’ creative design experience at a medical communications/advertising agency. - Proven history of leading creative activities across multiple forms of media (e.g., print, digital, video, interactive). Requirements - Agency experience on pharmaceutical accounts. - Familiarity with video and motion graphics. Working Conditions - Primarily remote position. - Occasional travel to attend live client or internal team meetings. - Ability to commit to extra and/or nontraditional hours as client needs require. Benefits - Competitive salaries. - Generous paid time off. - Excellent health insurance. - Family leave. - 401(k) plan with employer matching.

• Provide scientific direction, support, and leadership for all strategic and tactical communications activities for assigned therapeutic areas and products • Develop clinical content for branded and unbranded promotional communications tactics and activities, including hands-on writing and annotation of content for HCP and patient educational material/brochures, videos, websites, and other multimedia initiatives • Effectively communicate complex medical and scientific concepts in a clear, engaging, audience-appropriate manner • Ensure scientific integrity, accuracy, and clinical relevance of all materials • Support projects toward development across multiple brands • Review, analyze, and interpret current product literature and leverage information to support promotional claims • Interpret and apply clinical data; use clinical expertise to benchmark client versus competitor products • Assume final responsibility for content of assigned projects, including relevance, technical accuracy, audience appropriateness, strategy, and consistency with communications plan • Present and appropriately defend promotional materials to client review committees for approval and apply resulting comments while maintaining the integrity and objectives of the material • Maintain up-to-date knowledge of medical scientific information related to assigned therapeutic areas, products, and competitors • Generate strategically sound project ideas and maintain a proactive approach on initiatives for existing and prospective clients • Work in conjunction with Account Services and Project Management departments to develop logical and attainable timelines for project completion • Provide mentorship/guidance, support, and feedback to junior medical team members, copywriters, and freelance contract writers as needed during the content development process • Follow all internal processes and procedures with regard to workflow and development of deliverables • Attend professional meetings (live or virtual) to maintain relationships with clients and opinion leaders, and to remain abreast of up-to-date therapeutic area and competitive landscape information • Assist in designing healthcare professional and patient market research to more clearly define audience attitudes and behaviors • Keep core teams and management informed of status of ongoing projects • Build effective working relationships with internal and external stakeholders • Build strong client relationships; inspire client confidence • Collaborate with internal and external personnel from all disciplines to ensure innovative solutions to client needs related to new business and existing work • Communicate and collaborate with faculty and key opinion leaders on programs to meet strategic objectives through relationship building and use of scientific expertise; note, synthesize, and interpret feedback and insights to drive actionable strategy and tactics • Support new-business teams to ensure data are medically sound and teams are well informed about all medical aspects of the product • Assist in the development of new-business presentations by analyzing and synthesizing literature, pharmacologic attributes, clinical data, product profile and strategy, and market research into a strategic application for capabilities • Represent Synchrony at capabilities presentations and other new business–related meetings as a full-time, permanent resource that has had extensive relevant training and expertise • Support the execution of healthcare professional and patient interviews as part of qualitative research for new-business presentations • Help to identify potential clinical experts as advisors or research participants

• Establish and lead cross-functional teams in concept and execution of marketing activities • Monitor and manage assigned activities to ensure timely delivery of the highest-quality products and services within budget • Develop and nurture client relationships on assigned accounts to ensure continuous collaboration on issue mitigation and new business opportunities • Oversee financial aspects of client relationship, including compliance to contract/agreements, statements of work, purchase orders, invoices, and receivables • Manage, mentor, and develop assigned agency personnel

• The Project Coordinator provides project management support across assigned project teams. • Responsible for improving efficiency of internal project core teams. • Perform basic project management tasks and manage project management systems. • Progress into a Project Manager role with independent ownership of responsibilities.