• Sit at the heart of Nielsen's commercial and product ecosystem • Be a trusted partner to Product, Sales, and the broader market • Lead with curiosity and build a product marketing team • Shape how Nielsen's analytics and data portfolio reaches the market • Partner with Product and Executive leadership to craft category-defining thought leadership • Collaborate closely with Product and Engineering to translate complex architectures into value stories • Work in partnership with C-suite executives to integrate product marketing strategy • Build a genuine partnership with Sales leadership • Partner with Product and Technology teams on AI and automation • Serve as a credible voice of the customer inside product development • Align Demand Gen, Communications, Content, and Field Marketing behind an analytics narrative

• Lead go-to-market strategy: Own end-to-end GTM for patient financial clearance and care solutions, from positioning through launch and adoption • Define differentiated messaging: Articulate clear, compelling narratives that connect product capabilities to measurable financial and operational outcomes • Drive commercialization: Translate innovation into revenue through packaging, pricing, and sales enablement that improves pipeline, win rates, and expansion • Elevate market leadership: Shape Waystar’s voice in patient financial experience, including transparency, digital engagement, and patient responsibility trends • Deliver proof of value: Develop and operationalize ROI frameworks, client stories, and proof points that reinforce credibility and accelerate decision-making • Partner cross-functionally: Align Product, Sales, Client Success, and Marketing to ensure readiness and consistency across all customer touchpoints • Represent the market internally: Bring forward customer insights, competitive intelligence, and market trends to influence product and GTM strategy • Lead and develop the team: Manage and mentor a high-performing team of Product Marketing Managers, setting clear priorities, coaching for impact, and focusing work on the highest-value initiatives

• Manage the execution of various product launches across product, sales, marketing, and client operations • Ensure cross-functional collaboration and alignment for new product launches • Drive and optimize product adoption through partnering with client-facing teams to build and optimize external onboarding and training to ensure client success and satisfaction • Develop and maintain relevant internal and external documentation for various product features • Contribute to messaging and positioning frameworks by providing relevant research and solution-specific information • Have a deep understanding of the solution's functionality and overall value proposition • Serve as a resource for colleagues across and beyond marketing to address questions on functionality, competitors, positioning, and launch progress • Conduct competitive research to create and share broad understanding of feature-level comparisons • Conduct market research to understand and source compelling industry trends that will enhance the value and validity of our solutions • Partner with marketing on content creation that effectively portrays product value to our prospective buyers (e.g., blog posts, white papers) • Monitor monthly analysis of product performance and identify potential trends and opportunities for product growth

Title: Strategic Alliance Associate, Private Equity Location: Austin, Texas Type: Full-time Workplace: hybrid Category: Private Equity & Venture Capital Alliances Job Description: Great Private Equity and Venture Capital firms look for creative ways to help their investments grow and be more successful. The FloQast Private Equity & Venture Capital Alliances Program was created to help those firms drive more value for their investments by improving the accounting and finance department’s workflow to close the books faster & more accurately. The Associate’s role is to help the Alliance Managers source PE/VC partners to build FloQast’s network of preferred partners, bringing added value to their portfolio companies and investments. We drive new sales and also influence current prospects through our partnership efforts. *Visa sponsorship is NOT available at this time This role has a requirement of working in office 3 days per week (Tuesday - Thursday). Starting in 2026, we plan to expand to 4 days per week, adding Mondays. What You'll Do: - Develop and execute on a strong prospecting plan of attack, including email and call scripts tailored specifically towards PE & VC investors - Source, schedule and create value pitches for your Alliance Managers - Support Alliance Managers in creating multi-level relationships within firms, from Operating Partner to Investors - Organize and fill targeted marketing efforts - including events and webinars - to connect with new partners and source opportunities - Lead trainings with FloQast’s Sales team to educate them on our PE & VC partnership efforts - Create custom Private Equity messaging for Alliance Managers, AEs & BDRs to leverage in their outreach - Self source high-quality leads from the portfolio of investments from each PE/VC firm - Coordinate with internal resources to accomplish goals, enable partners, and keep partners engaged with FloQast - Track all relevant qualification and lead management activity using Salesforce.com - Create custom reports and lists using Pitchbook - Identify opportunities for new alliances and partnerships to expand FloQast’s reach, while maintaining a solid pipeline of new potential partners - Occasional travel required What You'll Bring - 2+ Years working or partnering with a Financial Services firm - Bachelor Degree or equivalent experience required - Solid attention to detail - Builder mindset, comfortable sharing ideas, trying new approaches and focused on achieving team and company short and long term goals - Flexible and adaptable in high growth, start-up environment - Strong ability to drive execution of strategic initiatives and tactics - A track record of working in a fast-paced environment, setting your own demanding expectations, inspiring and supporting your teammates and exceeding those expectations - Ability to understand FloQast’s products as well as to interact with product, marketing, sales, and operational teams and executives through a variety of channels - Driven to hit and exceed performance targets #LI-Hybrid #LI-JP1 #BI-JP1 The base pay range for this position is $80,000 - $110,000. This position is eligible for a commission plan in addition to base pay. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, and Unlimited Vacation. FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role. About FloQast: FloQast is the leading AI-powered Accounting Transformation Platform, uniquely built by former accountants for accountants. We automate complex, recurring accounting workflows—transforming preparers into strategic reviewers and relieving accountants from tedious manual work. Our cloud-based solution is trusted by over 3,500 world-class accounting teams, including Lululemon, Doordash, and the MLB, to drive collaboration and financial accuracy. Driven by a mission to continuously elevate the profession, FloQast is redefining both the practice and the perception of accounting on a global scale. Our values act as a guiding compass, shaping every decision we make, and are non-negotiable, particularly in our hiring process. Alongside our employees, partners, and customers, we embody these values every day: Unwaveringly Authentic Ambitious with Integrity Empowered to Grow Committed to Collaboration Customer Obsessed in All Ways FloQast is regularly rated as a Best Place to Work! - Inc. Magazine’s Best Workplaces in 2025, 2024, 2023, 2022, and 2021 - Best Places to Work by LA Business Journal since 2017 (that’s 9 years!) - Built In’s ​​Best Place to Work in Los Angeles 7 years in a row! Because we are Customer Obsessed in All Ways, check out what our customers have to say about FloQast on G2 Crowd. If this aligns closely with what you are looking for, hit “Apply” and come join our growing team! FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees. Link to FloQast Recruiting AI Usage Policy We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.