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The leading request list management solution for audit, accounting, and professional services firms
Integrated Marketing Manager
Location
Utah
Posted
12 days ago
Salary
0
Seniority
Senior
Job Description
Integrated Marketing Manager
Suralink
• Plan and execute our industry event presence — trade shows, conferences, and sponsorships — from strategy through on-site execution and post-event follow-up. • Own the field event program: regional dinners, customer roundtables, partner events, and executive engagements. • Manage the full event lifecycle, including vendor selection and management, booth design, pre- and post-event outreach, swag, logistics, and lead capture. • Drive ABM execution across events: ensure target accounts are invited, engaged on-site, and handed off to sales with a clear follow-up plan. • Coordinate the webinar program end-to-end: platform management, promotion, live production, and follow-up. • Partner with Product Marketing and Alliance partners to deliver co-marketing and thought leadership webinars that convert. • Produce SEO-optimized blog content using AI tools against keyword briefs supplied by the SEO agency. • Edit, fact-check, and publish on a consistent editorial cadence; maintain on-page SEO hygiene in partnership with the agency. • Own organic social strategy on LinkedIn: editorial calendar, content production, and community engagement. • Build an employee advocacy motion that amplifies events, webinars, content, and product launches. • Run customer review campaigns on G2, Capterra, and other key platforms to grow review volume and category standing. • Partner with Customer Success and Product Marketing to identify advocates, gather stories, and feed the advocacy pipeline. • Build and execute campaigns in HubSpot — including segmentation, nurture workflows, event follow-ups, and webinar journeys — in partnership with RevOps, who owns platform administration and data operations. • Maintain clean campaign attribution so pipeline contribution is measurable by program.
Job Requirements
- 4-6 years of B2B marketing experience, ideally in SaaS.
- Hands-on experience running industry and field events from strategy through flawless execution.
- Proven track record of running webinar programs that generate pipeline, not just registrations.
- Strong writing and editorial judgment; comfortable using AI tools to produce brand-aligned content from a brief.
- Working knowledge of HubSpot (or a similar marketing automation platform) and ABM principles.
- Experience partnering with sales on account-based programs and with agencies on SEO and paid search.
- Detail-obsessed program manager who can run multiple workstreams in parallel without dropping the ball.
- Comfort with data and reporting — you know whether your programs are working and can make the case with numbers.
Benefits
- Remote-friendly policy
- Medical/vision/dental insurance
- Flexible PTO policy and ten paid holidays
- Parental leave
- Professional development allowance
- Community involvement
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