Role Description We are seeking a driven and strategic Senior Field Marketing Manager to lead marketing initiatives across the Middle East and Africa region. Reporting to global marketing leadership, you will partner closely with regional sales and channel teams to design, execute, and measure high-impact programmes that grow pipeline, elevate brand presence, and accelerate partner success across MEA. This is a high-visibility, high-impact role for a marketer who thrives in fast-moving environments, brings regional market expertise, and can operate with both strategic vision and hands-on execution. The role is based remotely from Dubai. What You'll Do - Develop and execute regional and partner marketing strategies, campaigns, and events tailored to MEA markets and audiences. - Drive brand awareness and market presence across priority MEA geographies, including Gulf states, South Africa, and emerging growth markets. - Plan and manage field and partner event programmes—from regional trade shows and customer roundtables to hosted executive briefings—end to end. - Oversee regional marketing budgets, ensuring efficient allocation and clear return on investment. - Lead pre- and post-event communications, including invitations, follow-up campaigns, and pipeline acceleration plays. - Track programme performance, analyse results, and deliver regular reporting, dashboards, and actionable insights to stakeholders. - Own and manage relevant Salesforce campaign processes to ensure accurate attribution and pipeline visibility. - Implement scalable programme management practices that can grow with the business. - Collaborate with sales, product marketing, and cross-functional teams globally to align on goals, messaging, and priorities. - Build and manage relationships with regional partners, channel teams, distributors, and strategic alliances. - Ensure all activities comply with regional legal, cultural, and regulatory standards. Qualifications - Bachelor’s degree in marketing, business, or a related field. - Proven experience in B2B field and/or partner marketing with demonstrated pipeline impact—ideally 6+ years. - Hands-on experience marketing in MEA markets; deep understanding of regional business culture, buyer behaviours, and go-to-market nuances. - Excellent communication, organisation, and project management skills. - Data-driven mindset with the ability to interpret performance data and translate insights into action. - Ability to thrive in fast-paced, ambiguous environments and manage multiple competing priorities. - Experience managing budgets and engaging senior stakeholders across sales and marketing functions. - Proficiency with marketing automation, analytics, and CRM tools; Salesforce experience strongly preferred. - Willingness to travel regularly across the MEA region. Preferred Qualifications - Background in enterprise technology, AI infrastructure, hardware, or software. - Experience with channel, reseller, or alliance partner marketing. - Arabic language skills or professional experience across Gulf markets. - Experience working in or alongside a high-growth pre-IPO or scale-up organisation. The WEKA Way Our culture is built on four values that guide everything we do: - Accountable: We take ownership, act with integrity, and hold ourselves to high standards. - Brave: We challenge convention, take smart risks, and turn bold ideas into innovation. - Collaborative: We lift each other up, communicate openly, and succeed together. - Customer Centric: We prioritise customer success in every decision—when our customers win, we win. Not Sure You Meet Every Requirement? We encourage you to apply anyway. Research shows that women and people of colour often self-select out if they don’t meet 100% of requirements. At WEKA, we value diverse, authentic perspectives and believe the right candidate may come from an unexpected background. WEKA is an equal opportunity employer and prohibits discrimination of any kind. All employment decisions are based on merit, capability, and business needs.

• Hire, train and supervise a national team of field marketing specialists • Work closely with each Shadow Rep to understand their unique territory needs • Build an understanding of our global marketing platforms and product lines • Set goals for field marketing specialists and ensure compliance with performance metrics • Oversee key account projects or marketing initiatives as assigned

• Build and run multi-channel demand generation programs • Own full-funnel campaign performance — from first touch to SQL • Design and execute ABM plays targeting priority accounts • Plan and execute in-person and virtual events • Run structured growth experiments across channels, messaging, and offers • Partner closely with Sales leadership to align campaign priorities

Title: Director, Marketing (B2B) Location: Toronto, Canada Type: Full-Time Workplace: hybrid Category: Marketing Job Description: Marketing: – Marketing / Full-Time / Hybrid Who We Are: At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise. We’re looking for a Director of Marketing to lead North America campaigns across new business and customer growth. This role owns the strategy, execution, and performance of integrated campaigns that drive pipeline and revenue across SMB, mid-market, and enterprise/strategic segments. This isn’t a “run some campaigns and report on clicks” role. You’ll define how we go to market, where we focus, and how we turn attention into actual revenue. You’ll partner across marketing and the broader business to align strategy, prioritize investments, and deliver measurable impact. **Please note this is a hybrid role (3 days a week in the office) and we are NOT able to offer sponsorship now or in the future** What You'll Own - Lead the end-to-end strategy for all North America campaigns, encompassing new business and customer marketing to accelerate deal velocity. - Build and execute multi-channel programs across SMB, MM, and Enterprise segments to drive pipeline and improve conversion rates - Define GTM strategies by industry and audience, identifying target markets to penetrate and expand Emburse’s footprint - Drive demand generation programs that consistently deliver high-quality pipeline while leveraging ABM to win high-value accounts - Build and optimize lifecycle marketing strategies to move prospects and customers through the funnel efficiently - Analyze campaign performance and pipeline data to optimize ROI, audience journeys, and foundational metrics - Partner closely with Sales and Product Marketing to ensure tight alignment on messaging, positioning, and global priorities - Collaborate with Digital, Events, PR, and Social teams to deliver cohesive, high-impact campaigns with consistent messaging - Secure buy-in from key stakeholders and clearly communicate progress, performance, and strategic insights to leadership - Develop comprehensive marketing plans and partner with Marketing Ops to execute pipeline growth initiatives effectively - Manage agency and contractor relationships, including scope and budgets, ensuring partners deliver against business goals - Translate performance insights into fast action to address market conditions and emerging growth opportunities What You'll Bring - Bachelors Degree preferred OR equivalent work experience - Required: Minimum of 7+ years of Marketing experience - Line Management experience - SaaS background preferred - Deep expertise in demand generation, ABM, and lifecycle marketing - Strong understanding of segment-based GTM strategies (SMB, mid-market, enterprise) - Analytical mindset with a bias for action - Ability to influence and align cross-functional teams - Experience managing agencies and external partners - Clear, confident communicator who can translate strategy into execution - Proficiency in Salesforce and marketing automation platforms Why Emburse? Finance is changing—and at Emburse, we’re leading the way. Our AI-powered solutions help organizations eliminate inefficiencies, gain real-time visibility, and optimize spend—so they can focus on what’s next, not what’s slowing them down. • A Company with Momentum – We serve 12M+ users across 120 countries, helping businesses modernize their finance operations. • A Team That Innovates – Work alongside some of the brightest minds in finance, tech, and AI to solve real- world challenges. • A Culture That Empowers – Competitive pay, flexible work, and an inclusive, collaborative environment that supports your success. • A Career That Matters – Your work here drives efficiency, innovation, and smarter financial decision-making for businesses everywhere. Shape your future & find what’s next at Emburse. Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.