• Earn the business of students and families through consultative sales conversations regarding standardized test preparation, admissions counseling, and academic support services offered by The Princeton Review • Use a consultative sales approach to assess customer needs, provide recommendations, address objections, and guide customers through the purchasing process • Build long-term rapport and credibility with students and families to support ongoing educational needs and future service opportunities • Embody and communicate The Princeton Review mission and brand experience in every customer interaction • Achieve and strive to exceed monthly individual and team sales and revenue targets • Maintain and improve critical sales metrics in partnership with team leads and managers • Manage a large sales pipeline while balancing inbound phone coverage, outbound follow-up, and customer outreach efforts • Track sales activity accurately and consistently using Salesforce.com and other systems • Partner collaboratively with the sales team to foster a competitive, positive, and motivational team culture • Support additional initiatives and assist in delivering an exceptional enrolled student experience • Maintain strong organizational discipline while managing multiple priorities in a remote environment • Perform other duties as assigned

• Develop new leads and communicate with potential customers in the EMEA & regions • Proactively identify, research, and engage net-new prospects through outbound prospecting activities (calls, emails, social, campaigns) • Partner with local TAMs to design and execute targeted account and territory-based prospecting campaigns • Understand and articulate the benefits of Alamar's proprietary NULISA™ technology and ARGO™ HT System to prospects • Conduct meaningful and effective outreach and follow up on leads to generate sales opportunities • Maintain a database of current and potential customers in the assigned territories • Utilize prospecting tools, databases, and scientific networks to identify KOLs, influencers, and decision-makers, and map their extended networks • Qualify inbound and outbound leads based on fit, intent, timing, and application relevance • Conduct discovery conversations to understand customer needs, research goals, and purchasing drivers • Convert qualified leads into opportunities and transition effectively to field or downstream sales teams • Achieve quarterly sales targets and contribute to the company's revenue growth objectives • Collaborate with channel partners to build pipeline and close deals, including part-time support of APAC region • Stay informed about competing products and services in the proteomics market

• Build and manage B2B customer relationships • Support online B2B sales growth and customer acquisition • Generate new business opportunities and sales leads • Assist with customer onboarding processes • Coordinate with internal teams including sales, logistics, accounting, and marketing • Support customers with order, pricing, and invoice-related inquiries • Monitor inventory and sales activity to help ensure operational efficiency • Help maintain strong long-term customer relationships

• Sales analysis: analyze customer sales data to identify sales trends and opportunities with management • Outbound Phone Sales: initiating sales opportunities with both existing customers and new customers via both outbound cold calling and in-bound calls • Price Quoting Management: managing new price requests and working within CRM (Customer Relationship Management) software system to maintain clean records of all customer information and pricing • Serve as liaison between our Sales Agencies, Distributors & Territory Managers • Answer questions via email or phone regarding existing orders in a timely manner • Follow up on sample requests and new quotes in a timely manner consistent with Keystone policies • Check availability on orders and stock and communicate to customers and internal stakeholders in a timely manner • Cross-reference other manufacturers part numbers to Keystone products, ensuring accurate product matching while supporting customers and sales team with equivalent solutions