• Drive consistent achievement or exceedance of monthly new case enrollment targets through improved engagement strategies • Strengthen collaboration and trust between Marketing, Account Management, and Clinical teams • Improve client satisfaction by supporting seamless onboarding and ongoing engagement experiences • Increase inbound member engagement through campaigns and testing initiatives • Develop and execute engagement strategies in partnership with RNs and Account Management • Support and optimize email sequencing and outreach efforts to drive member activation • Manage a mix of broader marketing initiatives and ad hoc client specific requests • Develop marketing materials with quick turnaround times while maintaining quality and consistency • Partner closely with Account Management and Clinical teams to align on priorities and execution • Communicate timelines, expectations, and updates clearly to stakeholders • Own and prioritize a roadmap of tests and new ideas to improve engagement and performance • Evaluate what is working and iterate quickly based on insights

• Creative production for each traffic channel (Meta, TikTok, Snapchat, DSP, Google) • Collaborate with designers to create visual and textual content for each platform • Develop and brainstorm creative concepts, from initial ideation to finalized execution • Analyze competitors' concepts to generate new ideas and provide creative inspiration for the design team • Research user behavior and funnels, identifying factors that impact performance and success • Close cooperate with the user acquisition team and other departments (analytics, product team, b2b) • Analyze creative testing, including structured reporting for product & marketing teams

• Own the Native channel end-to-end, including strategy, execution, and performance outcomes across platforms • Manage and optimize a multi-million-dollar budget to drive efficient, profitable customer acquisition. • Analyze campaign performance daily, identify root causes of changes, and take decisive, data-informed actions to improve results. • Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities. • Translate data into clear insights, identify the key drivers of performance, and take ownership of acting on them. • Develop and execute a robust testing roadmap, including A/B testing of ad creative, copy, and landing page experiences. • Continuously launch and iterate on new campaigns, creatives, and tests to drive incremental performance gains and scale what works. • Prioritize high-impact opportunities and focus efforts on initiatives that drive meaningful business outcomes. • Collaborate cross-functionally with creative, editorial, and analytics teams to align media strategy with content and monetization goals. • Monitor key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders. • Stay up to date on platform updates, industry trends, and competitive strategies to inform ongoing campaign improvements.

Role Description MeanPug Digital is seeking an experienced Account Strategist to join our team. You will serve as a strategic partner to our clients, leading SEO initiatives and communicating directly with firm leadership on performance, strategy, and growth opportunities. Qualifications - Proven experience in Local, and Organic SEO with measurable results - Strong Technical SEO background including site audits, implementation, and optimization - Excellent client communication and relationship management skills - Experience presenting data-driven recommendations to stakeholders - Ability to manage multiple client accounts simultaneously Requirements - Client Management & Strategy - Serve as the primary point of contact for assigned client accounts - Lead client calls and presentations, providing strategic recommendations and performance updates - Develop and execute comprehensive SEO strategies tailored to each client's goals - Communicate timelines, deliverables, and address client concerns professionally - Local & Technical SEO - Conduct thorough technical audits identifying crawl issues, site architecture problems, and optimization opportunities - Implement and oversee Local SEO strategies including Google Business Profile optimization, citation management, and local link building - Identify on-site technical improvements and collaborate with development teams on implementation - Monitor and troubleshoot indexing, structured data, page speed, and mobile optimization issues - Content & Optimization - Plan and delegate content assignments with SEO strategy in mind - Create detailed, SEO-optimized content outlines backed by keyword research - Develop keyword strategies that align with client specialties and search intent - Collaborate with team members to produce high-quality, optimized digital content - Brand Development - Help establish brand identities for new clients including messaging, positioning, and voice - Craft compelling slogans, mission statements, and branded content - Analytics & Reporting - Track and report on key performance metrics including traffic, rankings, conversions, and ROI - Utilize project management systems (Asana) to maintain organized workflows and reporting - Translate data into actionable insights for clients and internal teams Benefits - Comprehensive health, dental, and vision insurance - 401(k) plan with company matching - Flexible work schedule - Professional development opportunities - Dog-friendly office environment - Team building events and activities - Technology stipend for equipment setup - Pet adoption reimbursement (up to $500)