• Sua missão será garantir velocidade e escala na execução visual das alavancas de Growth da Zippi, atuando em duas frentes complementares: a produção de criativos de mídia paga em alto volume com Inteligência Artificial, e o design de telas focadas em conversão para experimentos de funil. • A posição será responsável por estruturar uma máquina criativa de alta cadência, produzindo estáticos, carrosséis e vídeos para mídia paga e desenhando Landing Pages, telas de onboarding e experimentos de UI no app, sempre com foco em dados, velocidade de teste e aprendizado rápido. O impacto esperado é multiplicar o volume de testes A/B rodados por semana, reduzindo CAC e aumentando a conversão nas etapas críticas do funil.

• You will be responsible for the marketing strategy for both brands and will continue to build out our marketing engine. • Develop and implement the growth strategy across both brands together with David • Scale paid, content, creator, CRM and conversion • Manage and further develop existing performance structures • Scale marketplaces & retail including Amazon, pharmacies and drugstores as new channels • Identify and test new growth levers • Expand cross-selling, funnels and retention • Build and manage external partners and internal resources • Prospective responsibilities: internationalization, new channels and team building

• Develop and execute ASO and ASA strategies for the App Store and Google Play • Optimize app metadata: title, subtitle, keywords, short/long description, promotional text • Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products) • Drive ASO growth on Google Play through metadata, creatives, and store listing experiments • Conduct keyword research, competitor analysis, and search intent mapping for both stores • Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product page optimization and store listing experiments • Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR) • Monitor and improve organic rankings, category rankings, and featured placements • Optimize for ratings, reviews, and store editorial visibility • Track and analyze KPIs: impressions, installs, CPI, CPA, ROAS • Run experiments and continuously improve performance based on data • Leverage AI tools and agents (Claude and others) to increase productivity, automate routine tasks, and scale output • Collaborate with product, marketing, creative, and analytics teams • Stay up to date with App Store and Google Play algorithm changes, new ad formats, and platform Updates

• Manage a scaled book of business: This will be a combination of proactive outreach and reactive touch points. • You will analyze partner performance data to identify when to proactively nurture, retain, and grow a portfolio of 400-500 HubSpot Partners using both one-to-one and one-to-many strategies. • Enable and develop partners: Coach partners in a 1-to-many capacity (ex: Small Group Consulting) on go-to-market strategies that expand their service offerings and accelerate tier progression (Gold and beyond). • Act as liaison between the partners and the ecosystem resources, connecting the partners to opportunities to grow their businesses and partnership with HubSpot. • Drive partner sales: Support active pipeline and help partners influence deals, and grow HubSpot adoption. • Collaborate cross-functionally: Partner with Sales, Marketing, and Customer Success teams to align partner impact with HubSpot’s broader goals. • Build for scale: Design and optimize scalable playbooks, workflows, and engagement models that improve partner activation and growth efficiency. • Champion inclusion: Integrate Diversity, Inclusion & Belonging (DI&B) principles into every aspect of partner development and engagement.