• You will be responsible for the marketing strategy for both brands and will continue to build out our marketing engine. • Develop and implement the growth strategy across both brands together with David • Scale paid, content, creator, CRM and conversion • Manage and further develop existing performance structures • Scale marketplaces & retail including Amazon, pharmacies and drugstores as new channels • Identify and test new growth levers • Expand cross-selling, funnels and retention • Build and manage external partners and internal resources • Prospective responsibilities: internationalization, new channels and team building

• Develop and execute ASO and ASA strategies for the App Store and Google Play • Optimize app metadata: title, subtitle, keywords, short/long description, promotional text • Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products) • Drive ASO growth on Google Play through metadata, creatives, and store listing experiments • Conduct keyword research, competitor analysis, and search intent mapping for both stores • Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product page optimization and store listing experiments • Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR) • Monitor and improve organic rankings, category rankings, and featured placements • Optimize for ratings, reviews, and store editorial visibility • Track and analyze KPIs: impressions, installs, CPI, CPA, ROAS • Run experiments and continuously improve performance based on data • Leverage AI tools and agents (Claude and others) to increase productivity, automate routine tasks, and scale output • Collaborate with product, marketing, creative, and analytics teams • Stay up to date with App Store and Google Play algorithm changes, new ad formats, and platform Updates

• Manage a scaled book of business: This will be a combination of proactive outreach and reactive touch points. • You will analyze partner performance data to identify when to proactively nurture, retain, and grow a portfolio of 400-500 HubSpot Partners using both one-to-one and one-to-many strategies. • Enable and develop partners: Coach partners in a 1-to-many capacity (ex: Small Group Consulting) on go-to-market strategies that expand their service offerings and accelerate tier progression (Gold and beyond). • Act as liaison between the partners and the ecosystem resources, connecting the partners to opportunities to grow their businesses and partnership with HubSpot. • Drive partner sales: Support active pipeline and help partners influence deals, and grow HubSpot adoption. • Collaborate cross-functionally: Partner with Sales, Marketing, and Customer Success teams to align partner impact with HubSpot’s broader goals. • Build for scale: Design and optimize scalable playbooks, workflows, and engagement models that improve partner activation and growth efficiency. • Champion inclusion: Integrate Diversity, Inclusion & Belonging (DI&B) principles into every aspect of partner development and engagement.

• Lead end-to-end Go-to-Market (GTM) strategy & execution for new products. You will (1) define target segments & personas; (2) build and execute launch plans, including channel mix, key milestones, and success metrics; (3) partner with product, sales, and marketing to ensure strong product-market fit & readiness • Guide, inspire, and align a cross-functional team across Product, Marketing, Design, Sales, and external agencies to ensure seamless execution and authenticity across all touchpoints. Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products across the organization. • Translate product capabilities into compelling customer value propositions. Maintain a deep understanding of consumer behavior, industry trends, and competitive innovations to ensure the product offering, positioning, and messaging remains relevant and differentiated.in the market. • Own channel and CRO strategy, working with growth marketing, product & analytics teams to identify & scale high performing acquisition channels, drive continuous optimization throughout our conversion funnel, and drive revenue efficiently • Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed.