• Define and own KIPP’s enterprise-wide growth and scale strategy—including multi-year targets, portfolio priorities, and the conditions required for sustainable expansion. • Set the vision and standards for how KIPP grows as a network, ensuring every scale decision is evidence-based, equity-centered, and aligned with the One KIPP strategy. • Establish the methodology and criteria by which regions are tagged as viability risks and oversee an assessment of those regions to determine what’s required for long term sustainability and success. • Serve as the primary senior voice on growth to the Chief Schools Officer, Chief of Regional Impact, CEO, and Board—providing strategic counsel, synthesizing landscape intelligence, and driving organizational alignment around growth priorities. • Shape and steward cross-functional planning across the Office of the Chief Schools Officer and Chief of Regional Impact, ensuring that growth considerations are integrated into organizational and financial planning cycles. • Lead the Foundation’s partnership with regions pursuing opportunistic growth—driving strategy, ensuring accountability, and managing a team of directors who provide thought partnership, analytical support, and project management to translate ambition into executable plans. • Establish and lead the progress-monitoring systems that keep growth plans on track; exercise sound judgment about when course correction is needed and escalate risks to the Chief of Regional Impact and C-suite. • Identify cross-regional growth patterns, scale effective practices across the portfolio, and address systemic gaps—ensuring that what works in one region becomes a learning opportunity for the full network. • Serve as the senior escalation point for regions on growth-related matters, exercising judgment about when issues require the attention of the Chief of Regional Impact, Chief Schools Officer, or CEO. • Lead, develop and manage the performance of the Senior Director of Growth to drive regional growth partnerships, readiness assessment, and landscape analysis. • Build a culture of accountability, learning, and continuous improvement. • Represent the Growth function in executive decision-making forums, cross-functional planning, and Board-level growth updates—serving as a credible, compelling senior presence.

• Own and scale Begin’s full-funnel acquisition and growth strategy across web and mobile ecosystems. • Lead the performance marketing engine responsible for driving efficient subscriber growth for product lines. • Oversee acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across major paid channels. • Shape how to acquire customers and build a scalable growth system. • Design and operationalize sophisticated experimentation frameworks across creative strategy and audience segmentation. • Establish scalable testing infrastructure and best practices across growth channels.

• Drive user growth, engagement, and conversion across our social media platforms (Twitter, Discord, Telegram). • Monitor our social media platforms for the latest industry trends and developments. • Track user interests and feedback and generate demand. • Produce highly-engaging, performance-driven social media content. • Recruit and manage relationships with KOLs and influencers to drive user engagement and conversion. • Plan and coordinate Web3 marketing campaigns, including reward-based, KOL, and partner co-marketing campaigns. • Foster an engaging and positive environment across our online community. • Moderate discourse in the community, ensuring smooth daily interactions. • Provide customer support, ensuring effective handling of community queries and issues.

• Own the day-to-day performance, execution, and optimization of select paid channels with a constant focus on finding incremental opportunities to support the business • Serve as the primary manager of the paid media agency, setting strategy, reviewing performance, guiding optimizations, and ensuring high-quality, timely execution aligned to growth goals. • Lead and scale Seed’s whitelisting / creator amplification program in partnership with the creative strategist and influencer team ensuring strong creator selection, clear briefing, and performance-driven iteration. • Partner closely with the creative strategist, internal brand team and external creative agencies to concept, test, and iterate on ad creative • Translate high-level growth targets into channel-level execution plans, including budget allocation, pacing, and forecasting support. • Drive a structured testing roadmap across creative, audiences, and platform features ensuring learnings are documented and applied. • Collaborate with the broader team to leverage attribution, incrementality, and performance drivers, ensuring decisions are grounded in the best available data. • Stay on the cutting edge of platform changes, creator trends, and emerging tools (including AI) to continuously improve performance.