Begin

• Own and scale Begin’s full-funnel acquisition and growth strategy across web and mobile ecosystems. • Lead the performance marketing engine responsible for driving efficient subscriber growth for product lines. • Oversee acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across major paid channels. • Shape how to acquire customers and build a scalable growth system. • Design and operationalize sophisticated experimentation frameworks across creative strategy and audience segmentation. • Establish scalable testing infrastructure and best practices across growth channels.

• Own the product vision, structure the decision workflows that power Sage © • Define the long-term product vision for Sage © alongside the Begin ecosystem • Translate company North Star into a clear, sequenced product roadmap • Lead product design for AI-driven experiences • Build systems that improve with longitudinal usage and deepen personalization • Shape the evolution of our Dynamic Learning Profile • Define and measure impact across: Parent confidence, Child developmental progress, Retention & lifetime value • Build and lead a high-performing, cross-functional product team.

• Lead acquisition strategy and performance marketing across both web and mobile ecosystems • Own the full funnel growth engine, ensuring high-quality subscriber acquisition • Develop and execute integrated acquisition strategies across web and app ecosystems • Own performance marketing channels including: Meta, Google, TikTok, and others • Structure and lead ongoing experimentation across creative concepts, audience targeting, and more • Own KPIs across the acquisition funnel and partner with Product and Engineering teams

• Lead Organic Search Strategy • Own and execute a holistic SEO and AEO strategy aligned with Begin’s business goals, including support the launch of our new parent product in development. • Balance strong technical and foundational SEO with bold, content-led growth initiatives. • Drive Content Strategy & Creation • Own the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword and topic modeling, roadmap prioritization, and cross-functional execution. • Build scalable workflows for content production in partnership with Marketing, Learning team, other potential subject-matter experts. • Develop a content ecosystem that supports both traditional search and AI-powered discovery. • Lead AI-Driven Search Growth Innovation • Identify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows. • Monitor shifts in search behavior driven by LLMs, generative answer engines, and evolving discovery platforms — and proactively adapt our growth strategy to capture new opportunity. • Own Search & Content Opportunity Modeling • Conduct deep research to understand what families are searching for, where competitors are winning, and where we can add distinctive value. • Partner Cross-Functionally • Work closely with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans. • Influence roadmaps, not just optimize after the fact. • Own Performance & Results • Own daily and weekly performance reporting, tracking rankings, traffic, engagement, and conversion metrics — and proactively surface insights, risks, and optimization opportunities to stakeholders. • Clearly articulate what’s working, what’s not, and where the next opportunities lie—you own the outcomes. • Be the Search Thought Leader • Stay deeply current on algorithm updates, industry shifts, and the evolving search and discovery landscape. • Educate and mentor teams across Begin, championing organic discovery as a critical, durable growth lever.

As Head of Product, you will own the product vision, structure the decision workflows that power Sage © , and translate our proprietary curriculum, AI capabilities, and expert network into a deeply trusted, daily-use product for families. You will envision, build, and deliver an integrated world-class experience that will engage and delight millions of early learners, families, and educators to meet the needs of families during early childhood . You will work side by side with our Chief Learning Officer to ensure the highest levels of product trust and safety. You will also work side by side with our CMO on a product-led go to market strategy that will drive scale. You thrive in 0→1 environments, turn ambiguity into shipped value fast, favor prototypes over decks, and prioritize measurable outcomes. You have a track record of building products with strong product-market fit and organic growth. You are passionate about human potential, driven by technological innovation, a champion and super-user of AI-powered experiences, and capable of building and shipping with speed while upholding user-centered design, scalability, and measurable impact. You couple your passion for product with a playbook for leading high performance teams. We will consider both permanent and temp-to-perm roles, with a 3 month upfront contract and high potential to convert to full time employee. What You Will Own Lead consumer research and insights work to inform need states and shape our product vision Define and continuously refine the long-term product vision for Sage © alongside the Begin ecosystem Translate company North Star into a clear, sequenced product roadmap Design the integrated decision workflow that moves beyond Q&A into action, follow-through, and results Prioritize the most defensible moats (context graph, expert layer, family network, partner ecosystem) Lead product design for AI-driven experiences grounded in real family context Partner closely with AI/engineering to define how foundational models integrate with proprietary curriculum and structured data Build systems that improve with longitudinal usage and deepen personalization over time Establish evaluation frameworks to ensure quality, trust, and measurable outcomes Productize our expert ecosystem (teachers, coaches, therapists) into scalable 1:1 and group workflows Design seamless handoffs between AI guidance and human coaching Ensure every interaction reflects Begin’s credibility and safety standards Shape the evolution of our Dynamic Learning Profile in partnership with our Learning Team Define how signals (behavioral, milestone, engagement, preference, family circle) inform recommendations Ensure privacy-first, compliant data practices that reinforce brand trust Move product thinking beyond engagement metrics to outcome metrics Define and measure impact across: Parent confidence Child developmental progress (with guidance from our Learning team) Retention & lifetime value Commerce & ecosystem conversion Parent confidence Child developmental progress (with guidance from our Learning team) Retention & lifetime value Commerce & ecosystem conversion Build and lead a high-performing, cross-functional product team Partner tightly with Engineering, Learning, Growth, and Marketing Foster a culture of structured thinking, high standards, and decisive execution Balance 0→1 innovation with disciplined iteration Stakeholder Engagement & Communication Clearly articulate product vision, strategy, and progress to internal stakeholders, investors, and partners. Collaborate with marketing, sales, and customer success to ensure products are positioned effectively. Represent the customer voice across the organization and advocate for their needs. Have led product at a consumer subscription platform or vertical AI company Have built AI-native products — not just layered AI on top of existing UX Think in systems and workflows, not just screens and features Understand how to turn data into durable personalization advantages Have experience building products with high trust needs (health, fintech, education, parenting, etc.) Have developed products for parents and/or children with experience working with subject-matter experts Are deeply user-obsessed and can translate emotional consumer needs into structured product solutions Have scaled products from early traction to meaningful revenue Qualifications 10+ years in product leadership roles, including experience owning full P&L impact Demonstrated experience shipping AI-enabled consumer products Experience building freemium subscription-based or membership products Strong analytical orientation — able to connect product decisions to retention, LTV, and margin Proven ability to recruit and lead senior product managers and designers Comfort operating in high-ambiguity, fast-evolving environments Strong written and verbal communicator capable of influencing executive stakeholders Our Ideal Candidate You believe parenting is one of the most important and underserved categories in consumer tech. You think AI should increase trust, not decrease it. You think AI can create more human connection, not replace it. You believe that AI and humans can work hand in hand to deliver both intelligence and wisdom. You want to build a platform that families rely on daily to make decisions. You are excited to own a product that integrates AI, curriculum, human experts, commerce, and community into one cohesive system. You want to build something defensible and that can scale to millions of consumers globally. Salary MIN: $225,000 MAX: $325,000 . This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors. Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

As Senior Manager, Search Innovation, you will lead Begin’s organic search and discovery strategy across traditional search and emerging AI-driven surfaces. You will build and scale a durable, content-led growth engine that drives high-intent parent acquisition and supports the launch and growth of our new parent product. Lead Organic Search Strategy Own and execute a holistic SEO and AEO strategy aligned with Begin’s business goals, including support the launch of our new parent product in development. Balance strong technical and foundational SEO with bold, content-led growth initiatives. Drive Content Strategy & Creation Own the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword and topic modeling, roadmap prioritization, and cross-functional execution. Build scalable workflows for content production in partnership with Marketing, Learning team, other potential subject-matter experts. Develop a content ecosystem that supports both traditional search and AI-powered discovery. Lead AI-Driven Search Growth Innovation Identify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows. Monitor shifts in search behavior driven by LLMs, generative answer engines, and evolving discovery platforms — and proactively adapt our growth strategy to capture new opportunity. Own Search & Content Opportunity Modeling Conduct deep research to understand what families are searching for, where competitors are winning, and where we can add distinctive value. Partner Cross-Functionally Work closely with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans. Influence roadmaps, not just optimize after the fact. Own Performance & Results Own daily and weekly performance reporting, tracking rankings, traffic, engagement, and conversion metrics — and proactively surface insights, risks, and optimization opportunities to stakeholders. Clearly articulate what’s working, what’s not, and where the next opportunities lie—you own the outcomes. Be the Search Thought Leader Stay deeply current on algorithm updates, industry shifts, and the evolving search and discovery landscape. Educate and mentor teams across Begin, championing organic discovery as a critical, durable growth lever.

As Manager, Growth Marketing, you will lead acquisition strategy and performance marketing across both web and mobile ecosystems. You will own the full funnel growth engine, from first impression to trial start to subscription and retention, ensuring we acquire high quality subscribers efficiently and at scale. You are both strategic and hands on. You understand how to structure campaigns, manage budgets, design experimentation frameworks, and translate performance data into clear action. You are fluent in subscription economics and know how to optimize toward LTV, not just installs. You thrive in high velocity environments where testing, iteration, and learning drive momentum. You care about sustainable growth, balancing efficiency, scale, and brand integrity, particularly in products serving families. We will consider both permanent and temp-to-perm roles, with a 3 month upfront contract and high potential to convert to full time employee. * Remote Locations: AL, CA, CO, CT, FL, GA, ID, IL, MN, MT, NY, NC, OH, OR, PA, TN, TX, VT, VA, WA. Develop and execute integrated acquisition strategies across web and app ecosystems. Own performance marketing channels including: Meta Google (Search, Display, App Campaigns) Programmatic partners Apple Search Ads TikTok, Pinterest Affiliate networks Meta Google (Search, Display, App Campaigns) Programmatic partners Apple Search Ads TikTok, Pinterest Affiliate networks Build and optimize full-funnel acquisition campaigns focused on efficiency, scale, and high-quality subscribers. Structure and lead ongoing experimentation across: Creative concepts Audience targeting Bidding strategies Landing pages and app store assets Trial flows and onboarding experiences Creative concepts Audience targeting Bidding strategies Landing pages and app store assets Trial flows and onboarding experiences Identify and unlock new growth levers (e.g., influencers, podcast advertising, emerging platforms). Full-Funnel Performance & Optimization Own KPIs across the acquisition funnel: CAC / CPI / CPT ROAS Trial start rate Subscription conversion rate Retention LTV:CAC ratios CAC / CPI / CPT ROAS Trial start rate Subscription conversion rate Retention LTV:CAC ratios Obsess over the end-to-end journey — from impression to trial to subscription to retention. Partner with Product and Engineering to: Improve landing page conversion (web) Optimize trial-to-subscription flows (mobile) Design and execute A/B tests Improve landing page conversion (web) Optimize trial-to-subscription flows (mobile) Design and execute A/B tests Drive CRO initiatives including funnel analysis and landing page experimentation. Analytics, Attribution & Forecasting Own acquisition reporting, projections, and budget pacing to hit monthly and quarterly goals. Collaborate with Data teams to: Refine attribution models (web + mobile) Ensure accurate event tracking Improve measurement frameworks Refine attribution models (web + mobile) Ensure accurate event tracking Improve measurement frameworks Maintain fluency in: Google Analytics, Looker (or similar BI tools) Mobile attribution platforms (e.g., AppsFlyer) SKAdNetwork and iOS privacy changes (ATT) Google Analytics, Looker (or similar BI tools) Mobile attribution platforms (e.g., AppsFlyer) SKAdNetwork and iOS privacy changes (ATT) Translate performance data into actionable insights and clear executive-level communication. Partner closely with Creative to develop high-performing assets: Video Static UGC-style content Story-driven concepts tailored to families and parents Video Static UGC-style content Story-driven concepts tailored to families and parents Use performance data to guide creative briefs and iteration roadmaps. Balance brand integrity with performance outcomes — ensuring we scale what works without sacrificing long-term brand equity. Cross-Functional & External Partnership Align with Product, CRM, Operations, and Engineering to ensure a seamless post-click and post-install experience that supports retention and lifetime value. Build strong relationships with platform partners and manage agency/vendor relationships. Communicate results, learnings, and recommendations clearly across teams and leadership. Have built and scaled acquisition programs across both web and mobile ecosystems Have hands on experience managing performance channels including Meta, Google, TikTok, and Apple Search Ads Understand subscription economics and can optimize toward LTV, not just top of funnel metrics Are fluent in conversion funnels from impression to trial to subscription to retention Have experience running structured experimentation programs across creative, targeting, bidding, and landing pages Are comfortable managing meaningful budgets and pacing toward CAC and ROAS targets Translate data into clear insights and decisive action Move quickly, test often, and iterate without ego Thrive in cross functional environments and communicate clearly with Product, Creative, Data, and Engineering teams Care about building growth systems that are durable, not just short term wins Qualifications 4 - 6+ years of experience in performance marketing or user acquisition across web and or mobile Experience managing campaigns across Meta, Google, TikTok, and at least one additional growth channel Experience in consumer subscription businesses, preferably trial based products Strong understanding of subscription economics, LTV modeling, and funnel optimization Experience managing multi million dollar budgets and optimizing toward CAC and ROAS targets Hands on experience with A B testing and experimentation frameworks Strong analytical skills and comfort working in Google Analytics, Looker or similar BI tools, and Excel or Sheets Familiarity with mobile attribution and privacy frameworks including AppsFlyer, SKAdNetwork, and ATT Our Ideal Candidate You believe growth is about acquiring the right customers, not just more customers. You understand that sustainable scale comes from strong fundamentals in measurement, experimentation, and creative iteration. You balance analytical rigor with creative instinct. You are deeply curious about customer behavior and what motivates families to act. You believe performance marketing should strengthen long term brand trust, not erode it. You are energized by building systems that compound over time. You are excited to help build products that support parents and help children learn and grow. Salary MIN: $100,000 MAX: $115,000. This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors. Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.