• Drive user growth, engagement, and conversion across our social media platforms (Twitter, Discord, Telegram). • Monitor our social media platforms for the latest industry trends and developments. • Track user interests and feedback and generate demand. • Produce highly-engaging, performance-driven social media content. • Recruit and manage relationships with KOLs and influencers to drive user engagement and conversion. • Plan and coordinate Web3 marketing campaigns, including reward-based, KOL, and partner co-marketing campaigns. • Foster an engaging and positive environment across our online community. • Moderate discourse in the community, ensuring smooth daily interactions. • Provide customer support, ensuring effective handling of community queries and issues.

• Own the day-to-day performance, execution, and optimization of select paid channels with a constant focus on finding incremental opportunities to support the business • Serve as the primary manager of the paid media agency, setting strategy, reviewing performance, guiding optimizations, and ensuring high-quality, timely execution aligned to growth goals. • Lead and scale Seed’s whitelisting / creator amplification program in partnership with the creative strategist and influencer team ensuring strong creator selection, clear briefing, and performance-driven iteration. • Partner closely with the creative strategist, internal brand team and external creative agencies to concept, test, and iterate on ad creative • Translate high-level growth targets into channel-level execution plans, including budget allocation, pacing, and forecasting support. • Drive a structured testing roadmap across creative, audiences, and platform features ensuring learnings are documented and applied. • Collaborate with the broader team to leverage attribution, incrementality, and performance drivers, ensuring decisions are grounded in the best available data. • Stay on the cutting edge of platform changes, creator trends, and emerging tools (including AI) to continuously improve performance.

• Own practitioner relationships across a defined book of business, guiding onboarding, adoption, and ongoing growth by helping practices effectively implement and optimize Fullscript within their workflows. • Manage a portfolio of practitioner accounts across onboarding, growth, and retention stages. • Conduct calls, meetings, and training sessions to support practitioner understanding and use of the platform. • Guide practitioners through acquisition, adoption, and optimization stages by aligning Fullscript capabilities to their workflows and goals. • Identify practitioner needs, challenges, and opportunities through discovery and ongoing engagement. • Support practitioners in progressing from initial use to consistent and effective execution. • Communicate regularly via email, phone, and virtual meetings to maintain engagement and momentum. • Document all practitioner interactions, activities, and follow-ups in CRM systems. • Identify risks to adoption or engagement and take action to address them or escalate when needed. • Gather and relay practitioner feedback, insights, and product-related observations to internal teams. • Develop a strong working knowledge of Fullscript’s product offerings, including supplements, diagnostics, wholesale, and integrations. • Build and maintain trusted relationships with practitioners to support long-term engagement and retention. • Occasional travel for team meetings or company events

• Own the website as a conversion asset, not a maintenance task. Webflow comfort is required; developer skills are not • Run landing page tests and improve conversion paths for paid, organic, and event traffic, using AI tools to accelerate testing hypotheses and analyze results • Partner with our content lead to ensure SEO-driven pages are built to convert, not just rank • Monitor site performance and own the relationship with any web contractors or vendors • Drive pipeline by building and owning the full lifecycle communication system — workflows, nurture programs, and triggered sequences that move prospects forward and keep customers engaged • Grow newsletter engagement and pipeline influence by leveraging AI to personalize content, test what works, and continuously improve performance • Keep segmentation sharp enough that every communication feels relevant to where someone is in their journey • Use AI to spot patterns in engagement data and get ahead of gaps in the funnel before they cost us pipeline • Partner with marketing ops to ensure every workflow is tracked and every lifecycle stage is correctly instrumented • Build and own a structured customer referral program that turns happy customers into an active referral source, distinct from our partner and broker referral channel • Work closely with sales to optimize and execute customer advocacy efforts including reviews and testimonials, using AI to help identify the right customers to approach and the right moment to ask • Develop segmentation and outreach strategies that identify the right customers to activate for referrals and advocacy at the right time • Track and report on customer growth channel performance including referral volume, advocacy asset pipeline, and downstream impact on revenue