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Amazon logo
Amazon

Amazon is the largest online retailer in the world. The Fortune 500 company offers traditional and e-books, household items, apparel, electronics, movies, music

Marketing Manager

Location

China

Posted

39 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Marketing Manager

Amazon

Role Description As a Marketing Manager of RBS Cross Board CX, you will work as an expert to cooperate with various teams of Amazon and drive implementation of programs, to enhance customer experience and contribute to business growth. You will have the chance to forecast, plan, implement and control the progress of programs and ensure successful delivery and achievement of goals. This role will be responsible for Merchandising tasks including: - Creating campaigns for events - Automating E2E workflow by partnering with automation team members - Driving business impact on CTR Key Performance Areas: - Own BU level goals and work with various teams to drive continuous improvement towards the goals - Dive deep, find root causes and build solutions - Eliminate defects through engaging with upstream teams for upstream solution update - Consider scalability in solution building - Be creative with new initiatives - Stakeholder engagement - Handling design, tracking, merchandising, improving and owning end to end responsibility for campaigns/initiatives - Tracking and analyzing customer needs based on customer behavior including searching, browsing and purchasing - Formulating and executing the marketing plans, including on-site initiatives, on-ground initiatives, email and outbound programs, GTM for launches, cross-category placements, developing and executing Amazon site wide events - Identifying problems and opportunities and responding accordingly, engaging cross functional teams where necessary Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience using Microsoft Excel to manipulate and analyze data - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience producing marketing promotional material for Owned & Operated channels - Experience in brand identity and voice development - Experience creating brand marketing content - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Company Description

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