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Coupa Software

Spend is the fuel to help your company deliver performance, profitability, and purpose!

Integrated Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 1,001-5,000Since 2006H1B SponsorCompany SiteLinkedIn

Location

California

Posted

22 days ago

Salary

$104K - $135K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Integrated Marketing Manager

Coupa Software

• Own the end-to-end campaign strategy and execution for our Mid-Market Finance Integrated Campaign, within the Americas Growth Marketing team, translating business goals and global messaging into regional, high-performing integrated programs. • Drive step-change growth in brand awareness and pipeline by pushing creative boundaries and unlocking new channels, tactics, and campaign plays. • Champion the full buyer journey—mapping programs across awareness, consideration, and decision stages while aligning messaging and content to each persona and buying group. • Collaborate closely across teams including Product & Solution Marketing, Account-Based Marketing, Digital Marketing, Sales, Field Marketing, Sales Enablement, Account Development Representatives and Brand to align messaging, prioritize strategic plays, and drive impact across key segments. • Partner with Marketing and Sales Ops to track, analyze, and continuously optimize campaign performance using insights from 6sense, Marketo, Salesforce, Folloze and more. • Fuel account progression and revenue growth with campaigns that activate ABM strategy, influence multi-threaded buying groups, and support sales acceleration. • Manage the campaign calendar across industries, personas, and solution areas—driving clarity, visibility, and momentum behind key priorities. • Orchestrate digital and content tactics that cut through the noise—from targeted paid media and email nurtures to webinars, partner activations, and multi-touch experiences. • Elevate how we show up in the market—ensuring consistent, customer-first messaging that reflects Coupa’s leadership, values, and impact. • Solves challenges strategically by finding innovative solutions, testing new ideas, and exploring unconventional approaches to drive campaign success.

Job Requirements

  • 5+ years of B2B growth marketing and campaign-related experience, ideally in enterprise SaaS or technology.
  • Proven track record of building integrated, cross-functional campaigns that influence awareness, engagement, and most importantly for this role—pipeline.
  • A deep understanding of the modern B2B buying journey, particularly for the Finance persona, and how to engage and convert key personas across the funnel.
  • Curiosity and hands-on familiarity with emerging AI technologies, with a proactive mindset toward leveraging AI to enhance campaign performance, improve efficiency, and elevate the quality of work and outcomes.
  • Strong technical fluency with marketing and sales tools, combined with an aptitude for quickly learning—especially Marketo, 6sense, Salesforce, Folloze and related campaign orchestration platforms.
  • Experience partnering closely with Account-Based Marketing and Product & Solution Marketing teams to bring complex value propositions to life.
  • Strong project leadership and communication skills—you bring structure, energy, and alignment across multiple stakeholders and initiatives.
  • A passion for innovation, a bias toward action, and a clear customer-first mindset that inspires others to rally around a shared vision.
  • Exceptional storytelling skills, with the ability to translate complex concepts into compelling campaign messaging and assets.

Benefits

  • Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
  • Professional development opportunities: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

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