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New Relic logo
New Relic

Data for Engineers

Customer Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 1,001-5,000Since 2008H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

41 days ago

Salary

$98K - $123K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Customer Marketing Manager

New Relic

• Build strategic and integrated joint marketing partnerships with our global accounts, executives, and technical users to capture impactful customer success stories for use by marketing, sales, and field teams. • Work cross-functionally across the business to identify, align, and promote customer marketing needs and solve for process, efficiency and scale. • Build, promote, and actively lead the planning and development of all forms of customer content, including: case studies, videos, slide decks, media opportunities, speaking engagements, analyst interviews, and recruitment for participating in New Relic and industry events. • Manage a variety of customer marketing projects in various stages of development. Track and measure monthly metrics and provide regular reports to marketing and sales leadership. • Build and maintain strong relationships with a diverse set of internal and external constituencies, most important being our customer-facing teams. • Responsible for expanding our customer reference roster and developing customer advocacy and stories in the Americas region. Helps provide sales with customer references to close sales opportunities. • Partners with the field marketing and sales teams to build successful campaigns around engaged customers. • Helps drive an increase in product usage and adoption, in close partnership with developer relations, sales, and product marketing, PR, field marketing. • Outcome-Oriented: You focus on how customer stories impact the bottom line, including shortening sales cycles, increasing retention, and driving brand equity. • Expert Interviewer: You possess the technical literacy to discuss complex observability challenges and the emotional intelligence to extract the human element of a story. • Strategic Operator: You enjoy building the "machine" as much as the content. You thrive on creating repeatable processes that allow advocacy to scale across a global organization. • Customer Advocate: You have a deep empathy for the customer's journey and a commitment to making them the hero of every narrative.

Job Requirements

  • 5+ years relevant work experience preferably with a professional IT services company or SaaS software provider in customer-facing roles in Marketing, Sales or Customer Success
  • Experience in conducting interviews with B2B technology buyers and users; with ability to clearly communicate technical content and product use cases to both technical and non-technical audiences
  • Proven capability of interacting with senior executives and C-Level customers
  • Experience in content marketing, customer marketing programs, product or technical marketing, developer relations and/or communications in a fast-paced, highly technical environment.
  • Excellent storytelling skills including preparing advance briefing materials, interviewing and editing. Experience successfully managing large, complex, global customer engagements to completion and customer satisfaction.
  • Strong interpersonal, verbal and written communication skills.
  • Experience in meeting facilitation and presentation delivery
  • Commitment to customer satisfaction & attention to detail
  • Intermediate Excel / spreadsheet skills, including conducting analysis of data to use in creating compelling content.
  • Native-level English fluency required.

Benefits

  • healthcare
  • dental
  • vision
  • parental leave and planning
  • mental health benefits
  • a 401(k) plan and match
  • flex time-off
  • 11 paid holidays
  • volunteer time-off
  • other competitive benefits designed to improve the lives of our employees

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