Kettle & Fire

• Coordinate development and production of in-store POS materials (such as displays, shelf talkers, signage, coupon pads, etc.) • Partner with sales teams to ensure flawless in-store execution at key retail accounts with full scale tracking and reporting • Execute retailer digital campaigns across platforms including Walmart Connect, Roundel, Kroger Precision Marketing, and Instacart — supporting strategy, trafficking, and performance monitoring • Manage and optimize retailer.com content including product pages, imagery, A+ content, and ratings & reviews to maximize digital shelf presence • Build and distribute sell-in decks, one-pagers, and 360 campaign calendars to keep internal sales teams and broker partners informed and equipped • Compile and share campaign performance recaps and key insights with internal stakeholders and external partners in clear, action-oriented formats • Support brand campaign planning by coordinating timelines, consolidating inputs, and ensuring cross-functional alignment with the broader marketing team

**What You'll Own:** - **Account Execution & Program Management - **You’ll manage the day-to-day operational execution that supports our Retail channel business, ensuring launches, promotions, and retailer programs run smoothly. You’ll also serve as a key point of coordination between internal teams, brokers, distributors, and retail partners. - **Process & Systems Improvement - **You’ll build and improve scalable sales processes that support efficient execution and organizational growth. This includes creating clearer workflows, stronger documentation, and more streamlined systems across the sales organization. - **Vendor Portal & Retail Systems Management - **You’ll oversee item setup, maintenance, and compliance across key platforms including KeHE, UNFI, SPINS, and Nielsen. Your work will ensure product information and assets remain accurate across retailer and distributor systems. - **Promotions & Program Execution - **You’ll coordinate promotional calendars, seasonal programs, displays, and pricing activities across priority accounts. This role partners closely with cross-functional teams to ensure timely and accurate execution. - **Retailer Presentations - **You’ll support the creation of polished, data-driven retailer presentations by maintaining updated sales data, coordinating assets, and ensuring consistency across materials. Your attention to detail will help deliver strong customer-facing presentations. - **New Customers - **You’ll support onboarding for new retail and direct customers by coordinating setup details across Sales, Operations, and Finance. This work helps ensure a smooth and organized transition into execution.

• Scale Influencer & Ambassador Community: Lead prospecting, outreach, and tiering of creators to activate 250+ qualified creators monthly across seeding and micro-campaigns. Increase earned and ambassador content volume month-over-month while identifying and elevating 3–5 breakout creators per month. • Deepen Creator & Community Relationships: Develop structured relationship plans for high-priority influencers (including those not currently paid) through thoughtful sampling, seasonal gifting, and surprise & delight initiatives. Improve seeding-to-content conversion rate to 50%+ and increase repeat creator rate to 25%+. • Own brand community engagement across priority platforms by: • Managing DMs and comment responses within a 24–48 hour window • Monitoring and engaging with brand tags and mentions daily • Participating in larger relevant conversations outside the brand page • Identifying high-potential creators and ambassadors from community interactions • Elevating strong UGC and customer insights to the team • Manage Inbound Creator Flow: Create and maintain an organized inbound workflow. Evaluate creator fit, segment into tiers (sample, ambassador, future paid), respond within one week, and ensure high-potential creators never fall through the cracks. • Execute Influencer Campaigns: Support and execute cooking broth, tallow, and co-branded campaigns from brief to recap. Manage timelines, deliverables, usage rights, FTC compliance, and creator communication. Deliver campaign recaps within 7 days of completion. • Maintain Operational Excellence: Maintain clean tracking systems across creator relationships, usage rights, performance reporting, and community workflows. Propose at least one system improvement per quarter to increase efficiency, creator experience, or community management. • Support Co-Branded Partnerships: Assist in outreach to aligned brands, join vetting calls, and provide POV on collaboration opportunities. Independently execute smaller co-branded influencer activations. • Lead with Insight: Analyze creator performance, engagement rates, conversion signals, and community sentiment. Translate insights into clear recommendations for optimization and future investment.