• Define and execute comprehensive innovation strategy aligned with grid modernization and industry electrification trends. • Identify emerging technologies and assess their potential impact on utility and industrial customers operations. • Contribute to technology roadmaps development. • Drive New Technology Introduction initiatives that fuel our software-defined automation solutions differentiation. • Lead mission-based teams delivering customer-focused innovative solutions for digital transformation of substations and grid networks, with the goal to accelerate the energy transition journey. • Lead customer proof-of-concept projects from conception through successful deployment. • Coordinate with R&D, product management, and commercial teams to identify innovation collaboration opportunities with customers. • Build and maintain strategic relationships with utility customers, research institutions, and technology partners. • Represent the company at industry conferences, standards committees, and technical forums. • Collaborate with utilities on future grid architecture and operational requirements. • Build and lead a high-performing innovation team. • Foster a culture of creativity, experimentation, and rapid prototyping. • Mentor technical staff and guide professional development.

• Collaborate with key stakeholders to execute a comprehensive investor relations strategy aligned with corporate objectives and long-term value creation. • Articulate a clear and compelling investment thesis that integrates scientific rationale, clinical data, regulatory strategy, and financial outlook. • Lead preparation of earnings materials, investor presentations, fact sheets, Q&A documents, and corporate messaging. • Keep track of investor interactions, organize meetings, and coordinate presence at investor conferences including developing a strategy for identifying and meeting a target list of investors. • Oversee investor-facing sections of press releases, SEC filings, and the corporate website for consistency and accuracy. • Serve as a primary point of contact for institutional investors, analysts, and proxy advisory firms. • Manage earnings calls, investor days, conference participation, non-deal roadshows, and one-on-one investor meetings. • Build and maintain strong relationships with sell-side analysts to ensure accurate coverage. • Partner with Finance, Legal, and external advisors to ensure compliance with SEC regulations and Reg FD requirements. • Monitor peer activity, valuation trends, sell-side price targets & valuation models, and industry developments within the biotech and life sciences sector. • Approximately 25% travel, including investor conferences, roadshows, and meetings.

• Own and execute enterprise-level strategies for assigned IDNs and large health systems to drive Anktiva adoption and utilization. • Develop system-specific account plans that address clinical pathways, buy-and-bill economics, site-of-care optimization, and operational workflows. • Identify and expand Centers of Excellence (COEs) and bladder cancer programs within health systems. • Lead collaboration with Market Access and Contracting teams to identify and secure system-level agreements, rebates, and value-based arrangements. • Support contracting strategies that align dose economics, utilization expectations, and payer mix realities. • Provide leadership across internal teams to coordinate with Regional Sales Directors and field reps. • Build trusted relationships with Health System executives (C-suite, service line VPs), Pharmacy & Therapeutics committees, and Urology, oncology, and bladder cancer leadership. • Analyze system-level data to inform strategy. • Lead Quarterly Business Reviews (QBRs) with key systems to demonstrate value, outcomes, and growth opportunities.

• Own the end-to-end media activation strategy for all brand marketing campaigns across Sports Betting and Online Casino products • Design and deliver innovative, insight-driven media plans that elevate brand impact while driving measurable business outcomes • Ensure media activation strategies are thoughtfully aligned with brand positioning, creative strategy, and product marketing priorities • Own the media testing roadmap in close partnership with the Analytics department, coordinating test designs, KPI priorities, and follow-through on data insights and takeaways • Design and prioritize media channel tests across all major marketing objectives including Brand awareness and consideration, customer acquisition efficiency, and customer retention and lifetime value impacts • Lead the brand vs. performance media balance, ensuring optimal investment across upper- and lower-funnel channels contingent on our respective business goals in each state and line of business • Develop and manage a structured testing roadmap to refine channel mix, sequencing, and spend allocation over time • Own and strengthen the working relationship between the Media team and Integrated Marketing, Brand Strategy, and Creative teams • Act as a strategic partner to creative teams, ensuring media activation enhances and amplifies creative effectiveness • Partner with internal teams and external agencies to ensure operational efficiency, compliance, and scalability