• Develop and execute a strategic sales plan aligned to channel strategy to achieve revenue targets and expand market share in the B2B channel across the following categories: Baking, Beverage, Confection, Dairy/Alt Dairy, Nutraceutical, Snacks, Spreads & Sauces • Identify and prospect new business opportunities through market research, networking and lead generation • Build and maintain strong relationships with key customers, providing exceptional customer service and addressing needs proactively & effectively • Collaborate with internal teams, including inside sales, marketing, applications, innovation, planning, and customer support to ensure alignment and optimize the customer experience • Budget and Forecast reporting • Analyze & report on market trends and competitor activities to identify opportunities and risks while adjusting sales strategies accordingly • Prepare and deliver compelling presentations and proposals to clients, demonstrating the value of our products and services • Negotiate contracts and agreements, ensuring favorable terms for both the company and the customer • Track and report sales activities within CRM to ensure pipeline is accurate • Providing monthly updates and insights to management on key customers and opportunities • Attend regional and national tradeshows as prioritized by leadership

• Generate leads and identify new business opportunities. • Handle outbound and inbound sales calls with Saudi clients. • Present and promote services in a professional and engaging manner. • Build strong, long-term client relationships. • Achieve and exceed sales targets and KPIs. • Understand client needs and provide tailored solutions. • Maintain accurate records of sales activities and pipeline.

• Plan, maintain, and manage LS Cable's sales in a defined territory • Manage independent sales representative organizations, sales to distribution, distribution sales to contractors, and end users • Execute technical specification activities to increase brand image and brand identity for LS Cable products • Conduct targeted customer calls, technical presentations, and speaking engagements • Coordinate efforts with LS Cable manufacturers' representatives

• Door-To-Door Prospecting in your community (The sky is the limit on where you can sell!). • The more you close, the more you earn! • Meet with business owners to complete applications and set up equipment • Support merchants with their onboarding to ensure it is a smooth transition