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Senior Manager, US Spanish Growth

Growth MarketingGrowth MarketingFull TimeRemoteSeniorTeam 1-10Since 2013H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

20 days ago

Salary

$160K - $200K / year

Seniority

Senior

Bachelor Degree7 yrs expSpanishEnglish

Job Description

Senior Manager, US Spanish Growth

BetterHelp

• Localize and tailor the BetterHelp product to serve Spanish speakers in the US. • Manage BetterHelp’s marketing budget aimed at Spanish speakers. • Optimize the media mix and marketing budget across all channels- including Paid Search, Facebook, TikTok, TV, Podcast, and Radio. • Represent the cultural nuance, needs and preferences of the US Hispanic audience to help BH better understand the segment. • Manage supply and demand balance for Spanish speaking therapists and clients. • Use data and business cases to champion Spanish speaking segment growth. • Work & influence cross-functionally and asynchronously with BetterHelp teams (including product, compliance, legal, engineering, clinical operations and more). • Develop the medium and long term growth plan, product, and marketing localization for Spanish speakers in the US.

Job Requirements

  • 7+ years working in fast-paced technology, marketing and/or consulting companies
  • Fluent in Spanish- both written and spoken
  • Deep familiarity with US Hispanic consumer attitudes and preferences

Benefits

  • Remote work with regular in-person bonding experiences sponsored by the company
  • Competitive compensation
  • Holistic perks program (including free therapy, employee wellness, and more)
  • Excellent health, dental, and vision coverage
  • 401k benefits with employer matching contribution
  • The chance to build something that changes lives – and that people love
  • Any piece of hardware or software that will make you happy and productive
  • An awesome community of co-workers

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