• The intern will be responsible for developing strategic market insights through customer research and secondary data analysis • Collaborating with business stakeholders • Succinctly communicating findings • Support insights of the epilepsy surgical market to ensure clarity and anticipation of market dynamics that could impact and influence strategic direction • Review various data sources such as clinical literature, financial data, and pharmacy & medical procedure data to inform business decisions • Conduct competitive intel research across viable sources internally and externally to ground current plans and anticipate future landscape • Review analogous technology to benchmark current and future product development plans • Identify and assess risk of current and upcoming competitors • Support qualitative and quantitative market research (e.g., interviews, surveys) with customers to gain insights, and synthesize key findings and implications • Support identification of new growth opportunities and quantification of the opportunity • Identification of opportunities, partnership with corporate business development function to assess viable potential targets for partnership and inorganic growth • Support financial modeling • Create presentations showcasing insights and recommendations clearly and succinctly to senior leadership

• Own monthly and quarterly marketing performance reporting for leadership and the Performance team, with clear what / so what / now what narratives, not data dumps. • Proactively surface anomalies, trends, and performance shifts before they are asked for, with a hypothesis about cause and a recommended action. • Translate channel and funnel data into business language: what is working, what is not, what we should do differently, and what the cost of inaction is. • Deliver B2B style KPI reporting across global regions and key segments (e.g., Enterprise vs. Practitioner) with consistent definitions and transparent limitations. • Own HubSpot as the primary source of truth and reporting environment: custom report builder, attribution views, campaign performance, lifecycle stage analysis, and dashboard management. • Analyze funnel conversion trends (MQL to SQL to Opportunity to Closed Won), tracking lead quality, conversion rates, and pipeline velocity to connect marketing activity to revenue outcomes, not just top-of-funnel volume. • Interrogate HubSpot attribution data with appropriate skepticism, applying and refining multi-touch attribution approaches (first-touch, last-touch, linear, time-decay) that account for Prosci's complex B2B sales cycles, and being honest about where attribution models break down. • Flag data quality issues (missing UTMs, lifecycle inconsistencies, attribution gaps) and partner with Marketing Ops to resolve them, because bad data produces bad decisions. • Analyze and report on performance across email marketing, content, paid media (LinkedIn, Google), social, webinars, and events. The focus is moving beyond traffic and impressions to track cost per acquisition (CAC), pipeline contribution, ROAS signals, and marketing-sourced revenue. • Support account-based marketing (ABM) measurement for enterprise segments, tracking engagement at the account level rather than individual lead volume, to give a more accurate picture of progress with high-value targets. • Analyze A/B test results across ad copy, landing pages, and email content: surfacing what the data says worked, why it likely worked, and what to test next. • Surface optimization opportunities (budget shifts, audience hypotheses, content performance patterns) based on what the data is actually saying, not what we hoped it would say. • Build lightweight, decision-ready dashboards and reports that regional teams and leadership can use with confidence, in HubSpot and Looker Studio. • Work closely with Performance Marketing on paid channel measurement, organic monetization and optimization signals. • Partner with Marketing Ops on HubSpot data quality, campaign tracking requirements, and UTM discipline. • Collaborate with Sales and Sales Ops to align on pipeline and revenue reporting definitions, shared targets, and lead quality standards, so marketing metrics connect to business outcomes and both teams are working from the same picture. • Help regional marketers interpret dashboards and reinforce consistent measurement practices across global markets.

• Own monthly and quarterly marketing performance reporting for leadership and the Performance team, with clear what / so what / now what narratives, not data dumps. • Proactively surface anomalies, trends, and performance shifts before they are asked for, with a hypothesis about cause and a recommended action. • Translate channel and funnel data into business language: what is working, what is not, what we should do differently, and what the cost of inaction is. • Deliver B2B style KPI reporting across global regions and key segments (e.g., Enterprise vs. Practitioner) with consistent definitions and transparent limitations. • Analyze funnel conversion trends (MQL to SQL to Opportunity to Closed Won), tracking lead quality, conversion rates, and pipeline velocity to connect marketing activity to revenue outcomes, not just top-of-funnel volume. • Interrogate HubSpot attribution data with appropriate skepticism, applying and refining multi-touch attribution approaches (first-touch, last-touch, linear, time-decay) that account for Prosci's complex B2B sales cycles, and being honest about where attribution models break down. • Flag data quality issues (missing UTMs, lifecycle inconsistencies, attribution gaps) and partner with Marketing Ops to resolve them, because bad data produces bad decisions. • Analyze and report on performance across email marketing, content, paid media (LinkedIn, Google), social, webinars, and events. The focus is moving beyond traffic and impressions to track cost per acquisition (CAC), pipeline contribution, ROAS signals, and marketing-sourced revenue. • Analyze A/B test results across ad copy, landing pages, and email content: surfacing what the data says worked, why it likely worked, and what to test next. • Build lightweight, decision-ready dashboards and reports that regional teams and leadership can use with confidence, in HubSpot and Looker Studio. • Work closely with Performance Marketing on paid channel measurement, organic monetization and optimization signals. • Collaborate with Sales and Sales Ops to align on pipeline and revenue reporting definitions, shared targets, and lead quality standards, so marketing metrics connect to business outcomes and both teams are working from the same picture.

Role Description Prosci is seeking a Marketing Performance Analyst to join our Performance Marketing team operating inside the Global Marketing Center of Acceleration (CoA). This role exists to help Prosci's marketing function move faster and smarter, turning performance signals into clear decisions before anyone has to ask. You will own marketing performance reporting and insight across HubSpot and key marketing channels: paid, email, content, social, and events. Generating accurate, consistent reports is core to the role, but the expectation goes beyond the report: - Connect what's happening in the data to what the business should do next. - Arrive at a point of view and chase the "why" when a metric moves. - End every deliverable with a recommendation. Prosci is looking for someone who cares deeply about root cause, takes nothing at face value, and understands that a number without context is just noise. Key Responsibilities - Performance Insight & Storytelling - Own monthly and quarterly marketing performance reporting for leadership and the Performance team, with clear what / so what / now what narratives. - Proactively surface anomalies, trends, and performance shifts with a hypothesis about cause and a recommended action. - Translate channel and funnel data into business language. - Deliver B2B style KPI reporting across global regions and key segments. - HubSpot-First Reporting & Analysis - Own HubSpot as the primary source of truth and reporting environment. - Analyze funnel conversion trends to connect marketing activity to revenue outcomes. - Interrogate HubSpot attribution data with appropriate skepticism. - Flag data quality issues and partner with Marketing Ops to resolve them. - Channel Performance Analysis - Analyze and report on performance across various marketing channels. - Support account-based marketing (ABM) measurement for enterprise segments. - Analyze A/B test results across ad copy, landing pages, and email content. - Surface optimization opportunities based on data insights. - Build lightweight, decision-ready dashboards and reports. - Cross-Functional Partnership - Work closely with Performance Marketing on paid channel measurement. - Partner with Marketing Ops on HubSpot data quality. - Collaborate with Sales and Sales Ops to align on pipeline and revenue reporting definitions. - Help regional marketers interpret dashboards and reinforce consistent measurement practices. Qualifications - Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience). - 2-5 years of B2B marketing analytics or performance marketing experience. - Demonstrated HubSpot experience in a reporting and analytics capacity. - Familiarity with multiple marketing channels and how they connect to funnel performance. - A track record of delivering insight, not just reports. - Agency experience is preferred. Requirements - Strong reporting foundation with an emphasis on understanding root cause. - Hypothesis-driven thinking and root cause analysis. - Business context fluency to connect data to outcomes. - Proactive storytelling with a focus on impact. - Analytical curiosity and bias to action. - Data storytelling skills for executive and regional audiences. - Cross-functional partnership experience. - Global perspective with experience supporting multiple markets. Technical Skills - Must-Have - HubSpot (required, deep) experience. - Email marketing analytics knowledge. - Content marketing analytics understanding. - Paid media reporting familiarity. - Campaign tracking fundamentals. - GA4 working knowledge. - Microsoft Excel / 365 strong ad hoc analysis skills. - Nice-to-Have - Looker Studio ability to build or iterate on dashboards. - Salesforce familiarity. - Data integration skills. - Basic SEO / SEMrush familiarity. Benefits - Comprehensive wellness benefits. - Generous flexible paid time off, holidays, and volunteer time. - Medical, dental, and vision insurance. - Long-term and short-term disability programs. - Life insurance and pet insurance. - 401k with company matching. - Access to LinkedIn Learning. - Opportunities to collaborate with colleagues globally. Additional Information - Travel Requirements: This role requires travel up to 2 times per year for team meetings and company events. - Work Location: This is a remote role, open to candidates in the US or Canada. - Compensation: $75,000 - $90,000 USD projected range for annual base salary.