Role Description Prosci is seeking a Marketing Performance Analyst to join our Performance Marketing team operating inside the Global Marketing Center of Acceleration (CoA). This role exists to help Prosci's marketing function move faster and smarter, turning performance signals into clear decisions before anyone has to ask. You will own marketing performance reporting and insight across HubSpot and key marketing channels: paid, email, content, social, and events. Generating accurate, consistent reports is core to the role, but the expectation goes beyond the report: - Connect what's happening in the data to what the business should do next. - Arrive at a point of view and chase the "why" when a metric moves. - End every deliverable with a recommendation. Prosci is looking for someone who cares deeply about root cause, takes nothing at face value, and understands that a number without context is just noise. Key Responsibilities - Performance Insight & Storytelling - Own monthly and quarterly marketing performance reporting for leadership and the Performance team, with clear what / so what / now what narratives. - Proactively surface anomalies, trends, and performance shifts with a hypothesis about cause and a recommended action. - Translate channel and funnel data into business language. - Deliver B2B style KPI reporting across global regions and key segments. - HubSpot-First Reporting & Analysis - Own HubSpot as the primary source of truth and reporting environment. - Analyze funnel conversion trends to connect marketing activity to revenue outcomes. - Interrogate HubSpot attribution data with appropriate skepticism. - Flag data quality issues and partner with Marketing Ops to resolve them. - Channel Performance Analysis - Analyze and report on performance across various marketing channels. - Support account-based marketing (ABM) measurement for enterprise segments. - Analyze A/B test results across ad copy, landing pages, and email content. - Surface optimization opportunities based on data insights. - Build lightweight, decision-ready dashboards and reports. - Cross-Functional Partnership - Work closely with Performance Marketing on paid channel measurement. - Partner with Marketing Ops on HubSpot data quality. - Collaborate with Sales and Sales Ops to align on pipeline and revenue reporting definitions. - Help regional marketers interpret dashboards and reinforce consistent measurement practices. Qualifications - Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience). - 2-5 years of B2B marketing analytics or performance marketing experience. - Demonstrated HubSpot experience in a reporting and analytics capacity. - Familiarity with multiple marketing channels and how they connect to funnel performance. - A track record of delivering insight, not just reports. - Agency experience is preferred. Requirements - Strong reporting foundation with an emphasis on understanding root cause. - Hypothesis-driven thinking and root cause analysis. - Business context fluency to connect data to outcomes. - Proactive storytelling with a focus on impact. - Analytical curiosity and bias to action. - Data storytelling skills for executive and regional audiences. - Cross-functional partnership experience. - Global perspective with experience supporting multiple markets. Technical Skills - Must-Have - HubSpot (required, deep) experience. - Email marketing analytics knowledge. - Content marketing analytics understanding. - Paid media reporting familiarity. - Campaign tracking fundamentals. - GA4 working knowledge. - Microsoft Excel / 365 strong ad hoc analysis skills. - Nice-to-Have - Looker Studio ability to build or iterate on dashboards. - Salesforce familiarity. - Data integration skills. - Basic SEO / SEMrush familiarity. Benefits - Comprehensive wellness benefits. - Generous flexible paid time off, holidays, and volunteer time. - Medical, dental, and vision insurance. - Long-term and short-term disability programs. - Life insurance and pet insurance. - 401k with company matching. - Access to LinkedIn Learning. - Opportunities to collaborate with colleagues globally. Additional Information - Travel Requirements: This role requires travel up to 2 times per year for team meetings and company events. - Work Location: This is a remote role, open to candidates in the US or Canada. - Compensation: $75,000 - $90,000 USD projected range for annual base salary.

Role Description We're looking for an Analyst Relations & Customer Marketing Manager to help tell the Constructor story to both industry analysts and our valued customers. You'll lead our relationships with Gartner, Forrester, IDC, and other tier-1 firms, managing everything from briefings and evaluations to ongoing analyst engagement. You'll also create and run campaigns that ensure our customers know about our latest products and features as well as grow our customer advocacy program. If you've thrived in the world of analyst relations, know what it takes to perform well in a Magic Quadrant or Forrester Wave, and want to gain traction with our current customers, this is the role for you. Qualifications - 3+ years of experience in analyst relations, with direct ownership of analyst briefings and at least one full evaluation cycle (Magic Quadrant, Forrester Wave, or equivalent) - Demonstrated ability to build and maintain relationships with industry analysts — not just schedule calls, but cultivate trust over time - Experience directly managing analyst briefings and managing Q&A without a handler in the room - Strong command of analyst firm processes, cadences, and relationship tiering across Gartner, Forrester, and IDC - Comfort working cross-functionally with product, sales, and executive stakeholders to gather input and drive alignment Requirements - Experience in customer marketing, customer advocacy, or reference program management - Background in content creation — case studies, customer stories, or executive communications - Experience working with CRM data (Salesforce) and customer lifecycle metrics (NPS, CSAT, expansion signals) Skills - Exceptional storyteller who turns product capabilities into crisp, compelling stories - Deep comfort with technical or complex products and familiarity with AI/ML fundamentals - Excellent project management and attention to detail, able to manage complex initiatives from concept to execution - Knows how to get what they need from other functions, including Product, CS, Sales, and the executive team - A growth mindset with creativity, ambition, and a proactive approach to problem-solving and innovation. Mindset - Adaptable communicator who can shape the message to the audience - Nurtures relationships over the long term - Comfortable with ambiguity and rapid change - Evidence and data-driven in communication - Excited by both deep strategy and fast hands-on execution Benefits - 🏝️ Unlimited vacation time - we strongly encourage all of our employees to take at least 3 weeks per year - 💰 A competitive compensation package including stock options - 🌎 Fully remote team - choose where you live - 🛋️ Work from home stipend! We want you to have the resources you need to set up your home office - 💻 Apple laptops provided for new employees - 🧑‍🎓 Training and development budget for every employee, refreshed each year - 👪 Parental leave for qualified employees - 🧠 Work with smart people who will help you grow and make a meaningful impact

Role Description Deliver actionable business intelligence and strategic insights that drive revenue and margin growth across Launch Potato’s digital properties. - Clean, standardize, and document stakeholder-facing dashboards in Looker with aligned definitions and metrics within the first 60 days. - Identify and resolve at least five inconsistencies or discrepancies in reporting logic within the first 90 days. - Partner with FP&A and product teams to ensure 100% alignment between financial and operational data by the end of the second quarter. - Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month. - Lead and document improvements to at least two core Looker Explores or dashboard structures to enable scalable self-service by end of H1. Qualifications - Experience in BI, analytics, or marketing/data science roles with digital marketing exposure. - Experience in digital media or performance marketing industries. - Advanced SQL and Looker proficiency. - Strong business acumen and cross-functional communication skills. Requirements - Minimum of 5 years in business intelligence or analytics in digital media or performance marketing. Benefits - Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. - Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. - Performance-driven company; future increases will be based on company and personal performance, not annual cost of living adjustments.

Title: Marketing Analyst III Location: Providence, RI, US, 02903 Workplace: Salaried No OT Department: Marketing, Communications, & Sustainability Job Description: Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. Responsibilities - Works with the Account Teams in order to provide detailed and thorough market and content analysis on an on-going basis. - Ensures the accuracy and quality of data. - Identifies trends and relationships of variables in a dataset and makes recommendations. - Prepares forecasts for new game launches, modifications, and existing or new lottery opportunities utilizing case studies and industry trends. - Maintains internal databases, creates custom reports, and generates case studies and other such analysis in support of customer/corporate development of marketing plans, product research and multiple other company objectives. - Assists in the designs and administration of complex retail analyses for use in modeling for optimal site selection and retailer distribution and placement, sales performance, market segmentation, product positioning, promotions, inventory management, product mix optimization. - Interfaces directly with other internal departments, and site personnel to present analyses, results, forecasts, and recommendations.} - Assists in the development of strategic sales plans for current or potential customers through trend analysis, industry tracking, and best practice benchmarking. - Proactively recommends enhancements for products, distribution, and sales strategy. - Creates analysis in order to support recommendation development, and presentations for selected customer accounts and products. - Coordinates efforts with other marketing and site professionals to identify best practices for marketing, promotion, retailer development and distribution. - Other duties as necessary Qualifications - BA or BS or equivalent with a quantitative concentration such as Mathematics, Computer Science, or Statistics. - 4-6 years corporate work experience. - Highly organized with the ability to multi-task and meet deadlines. - Excellent analytical skills and detail-oriented. - Self-motivated, able to work both independently and as part of a team. - Technical proficiency and willingness to learn new technologies. - Strong abilities in statistical and data analysis and excellent presentation and organizational skills. - Must have strong proficiency in Excel and PowerPoint. - Experience with SQL, Python or R, or similar tools. - Experience with dashboard development in Tableau or Power BI. Success Profile • Leading Complexity • Leading People • Leading the Business • Leading Self #LI-RQ #LI-HYBRID At Brightstar, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $59,795 - $122,400. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable. Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.