We offer research-based change management certification, training and consulting featuring the Prosci ADKAR Model.
Marketing Performance Analyst
Location
United States + 1 moreAll locations: United States | Canada
Posted
22 days ago
Salary
$75K - $90K / year
Seniority
Mid Level
Job Description
Marketing Performance Analyst
Prosci
Role Description Prosci is seeking a Marketing Performance Analyst to join our Performance Marketing team operating inside the Global Marketing Center of Acceleration (CoA). This role exists to help Prosci's marketing function move faster and smarter, turning performance signals into clear decisions before anyone has to ask. You will own marketing performance reporting and insight across HubSpot and key marketing channels: paid, email, content, social, and events. Generating accurate, consistent reports is core to the role, but the expectation goes beyond the report: - Connect what's happening in the data to what the business should do next. - Arrive at a point of view and chase the "why" when a metric moves. - End every deliverable with a recommendation. Prosci is looking for someone who cares deeply about root cause, takes nothing at face value, and understands that a number without context is just noise. Key Responsibilities - Performance Insight & Storytelling - Own monthly and quarterly marketing performance reporting for leadership and the Performance team, with clear what / so what / now what narratives. - Proactively surface anomalies, trends, and performance shifts with a hypothesis about cause and a recommended action. - Translate channel and funnel data into business language. - Deliver B2B style KPI reporting across global regions and key segments. - HubSpot-First Reporting & Analysis - Own HubSpot as the primary source of truth and reporting environment. - Analyze funnel conversion trends to connect marketing activity to revenue outcomes. - Interrogate HubSpot attribution data with appropriate skepticism. - Flag data quality issues and partner with Marketing Ops to resolve them. - Channel Performance Analysis - Analyze and report on performance across various marketing channels. - Support account-based marketing (ABM) measurement for enterprise segments. - Analyze A/B test results across ad copy, landing pages, and email content. - Surface optimization opportunities based on data insights. - Build lightweight, decision-ready dashboards and reports. - Cross-Functional Partnership - Work closely with Performance Marketing on paid channel measurement. - Partner with Marketing Ops on HubSpot data quality. - Collaborate with Sales and Sales Ops to align on pipeline and revenue reporting definitions. - Help regional marketers interpret dashboards and reinforce consistent measurement practices. Qualifications - Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience). - 2-5 years of B2B marketing analytics or performance marketing experience. - Demonstrated HubSpot experience in a reporting and analytics capacity. - Familiarity with multiple marketing channels and how they connect to funnel performance. - A track record of delivering insight, not just reports. - Agency experience is preferred. Requirements - Strong reporting foundation with an emphasis on understanding root cause. - Hypothesis-driven thinking and root cause analysis. - Business context fluency to connect data to outcomes. - Proactive storytelling with a focus on impact. - Analytical curiosity and bias to action. - Data storytelling skills for executive and regional audiences. - Cross-functional partnership experience. - Global perspective with experience supporting multiple markets. Technical Skills - Must-Have - HubSpot (required, deep) experience. - Email marketing analytics knowledge. - Content marketing analytics understanding. - Paid media reporting familiarity. - Campaign tracking fundamentals. - GA4 working knowledge. - Microsoft Excel / 365 strong ad hoc analysis skills. - Nice-to-Have - Looker Studio ability to build or iterate on dashboards. - Salesforce familiarity. - Data integration skills. - Basic SEO / SEMrush familiarity. Benefits - Comprehensive wellness benefits. - Generous flexible paid time off, holidays, and volunteer time. - Medical, dental, and vision insurance. - Long-term and short-term disability programs. - Life insurance and pet insurance. - 401k with company matching. - Access to LinkedIn Learning. - Opportunities to collaborate with colleagues globally. Additional Information - Travel Requirements: This role requires travel up to 2 times per year for team meetings and company events. - Work Location: This is a remote role, open to candidates in the US or Canada. - Compensation: $75,000 - $90,000 USD projected range for annual base salary.
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