• Develop, deliver, and direct the sales plan, aligned with product management, marketing and technical support for the Videndum portfolio of products and services. • Manage the sales team to drive business growth across all customer segments and share responsibility with the technical support team for improving strategy and customer experience. • Lead and mentor the sales teams to grow their abilities by providing guidance, advice, feedback, and support. • Perform detailed evaluation of customer business environment, including customer needs, capabilities, and competitive realities to identify unique business opportunities. • Drive new strategic customer acquisition initiatives, working with technical support and product management, to improve customer acquisition and retention in the broadcast, media production and new markets. • Maintain and expand relationships with strategically important customers at a senior level. • Assist the sales team to create and deliver proposals to key stakeholders, influencers, and customers to position the Videndum value proposition. • Engage in the consultative selling of the Videndum portfolio offering that contribute to the growth and profitability of the business. • Ensuring the region operates with the Videndum Mindset, Code of Conduct, DOA and Governance as well as Company and regional laws.

• To develop the sales of Videndum products with a focus on broadcast, associated segments and new B2B segments as required. • To support sales management on projects as required • To build strong relationships with broadcast and media production customers and associated channel partners as required • To find and develop new B2B customers for Videndum products and solutions • To demonstrate Videndum products, operational and technical, to end customers and system integrators. • Achieve the defined sales revenue targets • Use CRM tools, as defined, to demonstrate your sales proficiency and to ensure that there is sufficient opportunity pipeline to achieve targets • Develop and execute a sales plan to improve relationships with key customers in the defined territory and/or accounts, in the appropriate market segments • Create and build your own network within strategically important B2B customers • Become a product/segment expert within broadcast and media production, advising product managers on industry trends, competition and strategic market shifts • Support local events and tradeshows as requested • Take the lead on tenders, qualifying bids and proposals, managing the assembled bid team and being responsible for the sales win strategy, including pricing requests.

• Build the annual sales plan in partnership with Sales, Finance, Marketing, and Supply Chain • Translate ONNIT’s goals into channel, customer, and product level targets • Develop long range demand and revenue forecasts to support strategic planning • Own the S&OP forecast process, including cadence, accuracy tracking, and scenario modeling • Partner with Demand Planning/Supply Chain to ensure inventory availability and minimize out of stocks • Identify risks and opportunities versus plan and communicate them proactively • Track performance against plan at customer and product levels while meeting revenue & profit targets • Build dashboards, scorecards, and KPIs that give Sales leaders actionable insights • Analyze trends to identify growth opportunities or performance gaps • Support pricing and promotional strategy in order to mitigate channel conflict while simultaneously meeting topline and profitability objectives including but not limited to PPA, display and merchandising strategy, and SKU rationalization • Partner with internal teams in the development of innovation and actively contribute to the commercialization process through assessing size of prize and collaborating with finance to determine costing model • Provide data driven recommendations to optimize mix, margin, and customer profitability • Execute shopper marketing initiatives at key retailers • Act as the connective tissue between Sales, Finance, Marketing, and Supply Chain • Translate strategy into clear, actionable plans for field teams • Ensure consistent communication of goals, expectations, and performance • Lead analysis and provide insights from customer-specific and syndicated data. • Lead development of selling stories on innovation with customers • Build models to support scenario planning, pricing decisions, and resource allocation • Provide insights that shape commercial strategy and investment decisions

• Act as the primary Solution Owner for SAP Sales Cloud / C4C • Drive CRM solution ownership across business and technical stakeholders • Lead workshops, requirements clarification, roadmap discussions, and prioritization • Coordinate delivery streams related to CRM, Perfect Store, and integrations • Translate business needs into scalable SAP CX solutions • Collaborate with architects, developers, and integration specialists • Support governance, continuity, and long-term platform evolution