Onnit

• Own the storefront and manage every product page, promotion, and the on-site experience • Drive technology implementations and CRO while collaborating with dev resources • Manage ecommerce technology projects in Jira from start to finish • Ensure quality assurance for all site updates and new features • Analyze ecommerce and site performance metrics to inform decisions • Coordinate cross-functional efforts for website and ecommerce operations

• Subscription program performance, including take-up rate, churn, MRR, and 12-month subscriber LTV reported weekly • Lifecycle email and SMS via Klaviyo, end to end • Onnit Tribe loyalty program execution, in partnership with the platform team, on track for Q3 soft launch • Cancel flow, retention offers, win-back, and reactivation programs, with regular diagnostic of what is and isn't working • Subscriber unboxing, milestone moments, and the rituals that make membership feel earned • The connection point between brand, community, ambassadors, and the people who buy • Cross-functional partnership with paid, brand, creative, customer service, and finance

• Build the annual sales plan in partnership with Sales, Finance, Marketing, and Supply Chain • Translate ONNIT’s goals into channel, customer, and product level targets • Develop long range demand and revenue forecasts to support strategic planning • Own the S&OP forecast process, including cadence, accuracy tracking, and scenario modeling • Partner with Demand Planning/Supply Chain to ensure inventory availability and minimize out of stocks • Identify risks and opportunities versus plan and communicate them proactively • Track performance against plan at customer and product levels while meeting revenue & profit targets • Build dashboards, scorecards, and KPIs that give Sales leaders actionable insights • Analyze trends to identify growth opportunities or performance gaps • Support pricing and promotional strategy in order to mitigate channel conflict while simultaneously meeting topline and profitability objectives including but not limited to PPA, display and merchandising strategy, and SKU rationalization • Partner with internal teams in the development of innovation and actively contribute to the commercialization process through assessing size of prize and collaborating with finance to determine costing model • Provide data driven recommendations to optimize mix, margin, and customer profitability • Execute shopper marketing initiatives at key retailers • Act as the connective tissue between Sales, Finance, Marketing, and Supply Chain • Translate strategy into clear, actionable plans for field teams • Ensure consistent communication of goals, expectations, and performance • Lead analysis and provide insights from customer-specific and syndicated data. • Lead development of selling stories on innovation with customers • Build models to support scenario planning, pricing decisions, and resource allocation • Provide insights that shape commercial strategy and investment decisions

• Paid acquisition strategy and in-platform execution across Google and Meta • New-customer CAC, blended CAC, CAC payback, LTV-to-CAC, subscription attach rate • Testing infrastructure: incrementality, holdouts, geo tests, creative experimentation • Channel mix, budget allocation, and weekly performance reporting to CMO and CEO • Agency relationships once the foundation is rebuilt • Cross-functional partnership with brand, creative, lifecycle, retention, and finance

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About Onnit: Onnit is an Austin, TX-based supplement company dedicated to supporting everyday heroes, those who need to be fully present and at their best, not only for themselves but also for their families, friends, and colleagues. As a trusted and serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance. Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are staying true to our mission of total human optimization. Recognized as a Best Place to Work in Austin by the Austin Business Journal , we take pride in fostering a dynamic and purpose-driven environment, and we’d love for you to be part of it. JOB SUMMARY The Senior Brand Manager, Alpha Brain is responsible for building and accelerating the growth strategy behind Onnit’s flagship product portfolio. This leader will drive consumer demand across DTC, Amazon, and retail by developing compelling claims, campaigns, and commercialization plans that improve acquisition, education, conversion, and loyalty. The role requires demonstrated experience in DTC-centric CPG, brand building through performance-driven creative, and partnering closely with creative, media, shopper, social, and agency teams to deliver measurable financial outcomes. This role reports to the Sr. Director of Brand Management. KEY RESPONSIBILITIES Brand Strategy + Commercial Ownership Build and evolve brand positioning, claims hierarchy, and consumer value propositions grounded in insights and clinical proof points. Own the annual brand plan, growth strategy and forecast across channels with clear KPIs and financial outcomes. Lead commercialization readiness for innovation, line extensions, reformulations, and packaging refresh programs. Campaign Development + Communications Develop full-funnel communication strategies that drive awareness, consideration, conversion, and retention across DTC, social, creators, retail, and Amazon. Translate complex science into compelling, compliant consumer language. Partner with Creative on bold ideas that drive cut-through and measurable CAC improvements. Performance + Channel Acceleration Drive conversion optimization across DTC & Amazon experiences through education, claims, landing pages, PDPs, and merchandising. Collaborate with Shopper Marketing to increase retail velocity, trial, and trade support. Coach Social/Influencer teams on content angles proven to drive acquisition and education. Agency Leadership Serve as day-to-day lead for brand creative, claims/copy, campaign, and shopper agencies. Hold partners accountable to business outcomes (not just deliverables). Analytics + Market Insights Continuously evaluate base business performance to inform short- and long-term plans. Monitor category trends (nootropics, cognition, adaptogens) and competitive claims. Leverage consumer research, MMM insights, and digital analytics to shape messaging and media mix. Cross-Functional Collaboration Partner with Innovation, R&D, Regulatory, and Legal to align on clinical guardrails. Work with eCommerce, Media, Sales, and Operations to drive brand performance and consistency. Budget Management Manage advertising and marketing budgets while driving efficiencies and effectiveness. QUALIFICATIONS Benefits Full medical, dental, and vision benefits Basic Life Insurance Immediate 401(k) eligibility with company matching Unlimited vacation Paid holidays Flexible workplace policy $100/month flexible benefit stipend Tuition reimbursement Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status

• Own and execute strategy, aligning it with business priorities across ecommerce, retail, operations, finance, and customer experience. • Establish and track key performance indicators (KPIs) along with feedback to inform continuous improvement. • Lead steering committee to review identified opportunities to leverage technology for efficiency, better customer experience, and competitive differentiation. • Lead system integrations with a focus on Shopify, NetSuite, 3PL systems, and customer service platforms. • Ownership of data flow connections and accuracy across platforms. • Ensure data integrity, risk management, and adherence to business standards. • Continuously improve business continuity planning, including cyber security, data security, and disaster recovery. • Deliver highly responsive onsite and remote helpdesk technology support. • Partner with business leaders to identify technological needs and ensure IT initiatives support key business drivers. • Oversee the technology operating budget and technology contract negotiations. • Lead evaluation, negotiation, and managing of vendors. • Build and lead a small but mighty team to support the business and enable reliable and consistent execution. • Use data to drive decision-making and continuous improvement in the tech team. • Manage the intake process of requests spanning software implementation to ad-hoc needs.