• Expansion of Existing Customers: Working with our current customers and understand paths for expansion and growth • Grow and Close New Customers: Leverage your network and experience to open new doors for growth, identifying funding, leveraging the right contract vehicles and taking things from introduction to awarded contract. • Execute Large Government Capture Efforts: Working across our team and partners, help organize teams to go after large government RFPs, work with our business development lead and connections in Congress to shape budgets and programs ahead of time, ensure we are on the right contract vehicles to deliver the awards needed. • Elevate the Company Profile: Grow the companies brand and persona in the Federal sector with the support of marketing. Speaking at events, positioning yourself and the company as a thought leader in the space, helping grow audience to enable new inbound opportunities.

• Deliver successful Reddit marketing programs (including SEO + GEO/AI Visibility strategies) that meet client goals and KPIs through data-driven strategies and strong execution • Help write the playbook for how we deliver increased visibility on AI platforms like ChatGPT, how we create content on Reddit that influences and engages audiences without coming across as promotion, and how to best leverage website content and authority to impact a brand’s overall visibility on the internet across both Google (SEO) and AI platforms (GEO) • Provide detailed reporting and analysis of campaign performance using web analytics tools, spreadsheets and data integrations

• Own the end-to-end strategy and execution of Pendulum’s newsletter growth initiatives • Develop and execute testing roadmaps across content, newsletter, cadence, offers, and messaging • Partner with Brand, Data and Web teams to ensure newsletters balance credibility and brand with performance • Own and scale Pendulum’s affiliate program end-to-end • Teaming with an agency, recruit, onboard, and manage high-quality affiliate partners • Optimize commission structures, incentives, and creative assets • Identify, test, and scale new growth opportunities • Run structured experiments across landing pages, offers, referral mechanics, and workflows • Build lightweight business cases to evaluate new channels and initiatives • Own and report KPIs for newsletter, affiliates, and growth experiments (revenue, CAC, LTVLCAC and more) • Use data to prioritize experiments and inform growth strategy • Work closely with Brand, Creative, CX, Web and Data teams to align growth initiatives with broader business goals

• Створення, оцінка й оптимізація рекламних кампаній для W2W проєктів в ніші Entertainment, H&F (Calorie Counting or Mental health) • Співпраця з креативною командою: брати участь у мозкових штурмах, оцінювати результати рекламних креативів та надавати зворотній зв‘язок по ним • Робота з Product Marketing командою для створення ефективних воронок, дослідження та покращення user flow • Робота з MarTech командою над покращенням автоматизації • Проведення UA A/B-тестів, звірка UA звітності, комунікація з командою Marketing Analytics • Пряма комунікація з партнерами з Meta та супутніх «сезонних» рекламних мереж