• Develop and execute a cohesive global strategy that supports the business’s objectives, including driving revenue growth, expanding the sales pipeline, and boosting brand awareness across key markets. • Lead the execution of integrated, multi-channel demand generation campaigns—including PLG, ABM, paid media, SEM, email marketing, and webinars—ensuring each campaign is data-driven and optimized for performance. • Leverage advanced analytics and marketing technologies to track, measure, and optimize campaign performance, continuously refining strategies based on user behavior, market trends, and sales feedback. • Work closely with Sales, Product, and other cross-functional teams to ensure alignment between demand generation initiatives and broader go-to-market strategies, adjusting as needed to meet evolving business priorities. • Own the demand generation budget, ensuring resource allocation drives the highest return on investment. Continuously assess opportunities for process improvements, cost efficiency, and performance gains. • Stay at the forefront of digital marketing trends, client behaviors, and new technologies. Introduce innovative approaches to maintain a competitive edge and accelerate growth. • Lead, mentor, and inspire a high-performing global Demand Generation team, fostering a culture of collaboration, accountability, and innovation.

• Define and lead a bold vision for the agency’s paid media practice — connecting brand and demand strategies across search, social, display, programmatic, video and other emerging platforms. • Champion offering innovation, integrating new technologies, tools and channels (including AI and GEO) to keep the agency at the forefront of performance marketing. • Inspire conceptual excellence grounded in data and audience insight, balancing precision targeting with powerful storytelling. • Set the standard for outcome-based paid media that educates, engages and converts — transforming enterprise B2B brands into category leaders. • Fuel paid media growth. Partner with the Growth team and other agency leaders to shape integrated strategies that win new business and expand client relationships. • Scope, price, and sell high-impact engagements across paid media, ABM and integrated digital marketing. • Serve as a senior strategic advisor for executive clients, helping them connect marketing performance to business outcomes. • Lead strategy on high-value client programs, ensuring channel integration and cross-functional collaboration with PR, Creative, Content, Organic Social Media, SEO/GEO and Marketing Operations. • Translate complex data and market dynamics into actionable insights and measurable results. • Partner with analytics and strategy teams to develop robust measurement frameworks that connect upstream metrics (impressions, clicks, visits) with downstream outcomes (engagements, downloads, form fills), ensuring clear visibility into performance and business impact. • Build enduring relationships with senior marketing leaders at clients, earning trust through strategic counsel and business impact. • Partner with internal experts to design innovative pilots and test-and-learn initiatives that drive continuous performance improvement. • Build, mentor and inspire a high-performing team of paid media strategists and specialists. • Establish smart systems, workflows and frameworks to scale excellence and consistency. • Champion an inclusive team culture rooted in growth, learning and accountability. • Develop career pathways and foster continuous education in emerging paid trends, AI applications and analytics. • Align team efforts with agency goals, ensuring paid media delivers measurable client and business value. • Travel and spend time in person with our teams in Chicago and Boston, in particular. • Shape the agency’s overall direction, bringing paid media expertise to executive decisions on service innovation and market positioning. • Represent Walker Sands at industry events, conferences and thought leadership opportunities. • Partner with fellow SLT members to drive operational efficiency, financial performance and organizational health. • Own and manage the Paid Media P&L, ensuring disciplined financial decision-making across revenue forecasting, staffing, pricing and profitability to meet agency and department growth goals. • Grow the agency’s reputation as a leader in data-driven, creative, and outcome-driven B2B marketing.

• Act as a strategic yet hands-on manager responsible for designing the overarching approach for campaigns tied to strategic objectives. Define objectives, target audiences, messaging, and channels, then bring campaigns to life through execution. • Define high-value audience segments based on Ideal Customer Profile (ICP) data. Conceptualize, build, launch, and measure integrated marketing campaigns tailored to these segments to move prospects from awareness to closed-won. • Define long-form and short-form content needs to support campaign narratives. Write and evaluate content to ensure it maps effectively to the buyer's journey and is crafted specifically for direct response. • Utilize a "break-away mindset" to develop concepts that differentiate the brand from competitors, using unique messaging and tactics to disrupt standard industry tropes. • Use analytics to drive strategy, utilizing CRM and marketing automation and intent data to identify audience segments and optimize campaign flows for maximum conversion.

• Campaign Strategy: Develop and lead regional strategy for select industries and the install base marketing campaigns to drive demand for Stripe in AMER. Present plans and progress to the broader business in collaboration with internal demand gen team members. • Cross-Functional Coordination: Coordinate with key partnership within the marketing organization, including participating in the industry and enterprise global campaign rhythm. Work within the AMER marketing team, including regional demand generation channel leads and regional industry field marketers, to build and optimize integrated campaigns. • Campaign execution: Oversee execution of campaign tactics and messaging across multiple channels, including online events, email, paid media, and direct mail. • Performance Monitoring & Optimization: Track pipeline results, compile campaign performance reporting for stakeholders, and drive continuous improvement through data-informed optimizations. This includes a bi-weekly performance write-up and monthly sales calls • Sales Alignment: Coordinate closely with sales and sales development teams to monitor pipeline health and ensure seamless handoff of marketing-qualified leads