• Manage the development and execution of advertising strategies using Google Ads, Google Shopping, YouTube, Display Network, and other Google properties based on client goals • Manage and optimize campaigns across multiple client accounts, focusing on performance, pacing, and goal alignment • Conduct keyword research, build campaign structures, and segment audiences to ensure efficient targeting and ROI • Monitor daily campaign performance, proactively flag issues, and implement optimizations to improve results • Collaborate with internal creative teams on ad copy and creative assets that align with strategy and platform best practices • Set up conversion tracking and ensure campaign data is accurate and actionable • Participate in A/B testing of creative, targeting, and landing pages to identify areas of opportunity • Stay current on new Google Ads features and platform updates, bringing fresh ideas to campaign planning • Assist with creating regular performance reports and insights to share with internal teams and clients

Role Description As a Performance Marketing Specialist, you’ll be primarily responsible for executing and managing performance campaigns across key platforms — with a strong focus on delivery, client support, and tactical excellence. This is not a strategic development role; rather, it’s focused on account management, execution, and producing reliable results. You’ll work closely with cross‑functional teams to support clients’ paid and organic performance marketing initiatives. What You Will Do - Manage and optimize Google Ads campaigns to meet performance objectives. - Run and maintain Meta (Facebook & Instagram) advertising efforts aligned to client KPIs. - Support organic search/SEO initiatives to drive visibility and qualified traffic. - Serve as the primary client point of contact for campaign execution issues. - Communicate clearly with clients on status and results reporting, ensuring expectations are aligned. - Generate clear, accurate performance reports and insights for clients. - Troubleshoot performance issues and execute with a high degree of accuracy. Qualifications - 3 – 5 years of digital marketing agency experience with direct exposure to performance channels. - Solid understanding of agency performance metrics, reporting, and client management. - Proactive self‑starter with strong work ethic and ability to work independently. - Strong problem‑solving skills and ability to learn “on the job.” - Above‑average cognitive ability (Wonderlic testing as part of the process). - Excellent communication skills and client service mindset. Benefits - PTO - Health insurance reimbursement Company Description Our client is a successful performance‑driven digital marketing agency known for using data, analytics, and proven methodologies to help clients acquire, convert, and grow their customer base. You’ll join a team passionate about making success inevitable through intelligent use of customer data, analytics, and performance marketing execution.

• Manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads • Focus on driving app installs, engagement, and measurable ROI • Execute and optimize mobile app install campaigns • Manage budgets to maximize ROAS and minimize CPI • Run A/B tests on ad copy, creatives, audiences, and deep linking • Optimize for post-install events: registrations, purchases, subscriptions, retention • Use AppsFlyer or similar MMPs to track attribution and analyze user behavior • Implement deep linking and attribution models • Monitor KPIs: CPI, CPA, retention, ARPU, LTV, ROI • Provide data-driven recommendations to improve performance • Create mobile-first ad creatives: app preview videos, playable ads, vertical formats • Analyze creative performance and iterate based on data • Test and optimize app store assets in coordination with ASO • Scale successful campaigns while maintaining efficiency • Stay current with platform updates and privacy changes

• Own strategy & execution for key accounts across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, Capterra, and other emerging platforms. • Lead client relationships: run calls, provide insights, and act as a trusted advisor to marketing leaders. • Drive results: create, optimize, and scale conversion-focused campaigns to meet client growth goals. • Innovate & test: develop and implement testing strategies across audiences, messaging, creative, and landing pages. • Mentor & lead: train junior team members, run team knowledge shares, and guide the performance marketing discipline forward. • Analyze & communicate: report on KPIs, uncover insights, and translate data into clear client recommendations. • Expand horizons: identify new growth opportunities, platforms, and approaches for clients.