• Generate and prioritize hypotheses to improve the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition • Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests • Develop deep product insight through analytics, user feedback, competitor research, and learning from our experiment history • Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources • Partner closely with design, engineering, analytics, content, and product teams to ship funnel improvements • Continuously translate experiment results into stronger follow-up hypotheses and next tests • Manage users' expectations on their way to a healthier life and create a bridge between marketing and product activities. • Create new, innovative funnel concepts that capture emerging health and fitness trends

• Define and execute go-to-market strategy for Porto’s institutional self-custody solution. • Accelerate client acquisition and unlock new revenue streams. • Collaborate closely with Sales, Product, Marketing, and Finance teams. • Shape Porto’s growth through pricing, packaging, and ecosystem partnerships. • Support development of Porto’s pricing models and commercial strategy. • Conduct deep analysis on market dynamics and client feedback. • Build business cases for new products and revenue streams. • Partner with Sales to support high-stakes deals and client needs.

• As part of the sales team, you will be responsible for driving revenue growth by leading strategic workstreams within pitches, articulating the value of core solutions, contributing to pitch strategy and content, and managing small-to-mid-sized deals. • Your focus will be on selling branding & experience design, campaign strategy and execution, media management, data solutions, ecommerce, ai transformation, product innovation & development, systems integration and much more. • You must have a broad understanding of a range of industry verticals and the ability to develop pitch strategies demonstrating DEPT®’s capabilities. • You must be able to quickly build trust and rapport, ask the right questions, and bring a strategic approach to selling agency solutions.

• Own inbound lead intake, routing, and speed-to-lead SLAs, ensuring timely follow-up on high-intent prospects. • Monitor inbound lead flow daily; flag delays, stalled opportunities, or follow-up risks to Growth Strategists. • Maintain Salesforce data accuracy, stage integrity, and overall pipeline hygiene. • Create and maintain pipeline, lead, and performance reporting for the Growth team and leadership. • Own Yardi Matrix data pulls and enrichment for inbound and outbound growth efforts. • Research inbound prospects prior to demos (portfolio details, ownership/PMC insights, market context). • Create standardized internal demo briefs to ensure consistent preparation. • Support demo scheduling, follow-up execution, and outcome tracking in Salesforce. • Assist with smaller opportunity calls or prospect communications when appropriate and directed. • Own Gong tagging standards and inbound call categorization (objections, value drivers, competitive mentions). • Synthesize recurring insights and share themes with Sales and Marketing to improve messaging, qualification, and enablement. • Help translate sales conversations into structured feedback loops that improve inbound performance. • Support inbound nurture sequencing in partnership with Sales and Marketing. • Assist with outbound list preparation and light outreach coordination where it supports inbound pipeline health. • Support conference and event initiatives, including meeting booking, prospect outreach, and post-event follow-up tracking. • Own organization and updates of sales enablement materials and templates. • Support documentation of inbound sales processes, SLAs, and playbooks. • Identify opportunities to streamline workflows and reduce administrative lift for Growth Strategists. • Provide Marketing with reporting on inbound lead quality, conversion trends, and pipeline performance. • Share qualitative prospect insights (objections, value drivers, friction points) to inform messaging and campaigns. • Act as connective tissue between demand generation and revenue execution.