• Own inbound lead intake, routing, and speed-to-lead SLAs, ensuring timely follow-up on high-intent prospects. • Monitor inbound lead flow daily; flag delays, stalled opportunities, or follow-up risks to Growth Strategists. • Maintain Salesforce data accuracy, stage integrity, and overall pipeline hygiene. • Create and maintain pipeline, lead, and performance reporting for the Growth team and leadership. • Own Yardi Matrix data pulls and enrichment for inbound and outbound growth efforts. • Research inbound prospects prior to demos (portfolio details, ownership/PMC insights, market context). • Create standardized internal demo briefs to ensure consistent preparation. • Support demo scheduling, follow-up execution, and outcome tracking in Salesforce. • Assist with smaller opportunity calls or prospect communications when appropriate and directed. • Own Gong tagging standards and inbound call categorization (objections, value drivers, competitive mentions). • Synthesize recurring insights and share themes with Sales and Marketing to improve messaging, qualification, and enablement. • Help translate sales conversations into structured feedback loops that improve inbound performance. • Support inbound nurture sequencing in partnership with Sales and Marketing. • Assist with outbound list preparation and light outreach coordination where it supports inbound pipeline health. • Support conference and event initiatives, including meeting booking, prospect outreach, and post-event follow-up tracking. • Own organization and updates of sales enablement materials and templates. • Support documentation of inbound sales processes, SLAs, and playbooks. • Identify opportunities to streamline workflows and reduce administrative lift for Growth Strategists. • Provide Marketing with reporting on inbound lead quality, conversion trends, and pipeline performance. • Share qualitative prospect insights (objections, value drivers, friction points) to inform messaging and campaigns. • Act as connective tissue between demand generation and revenue execution.

• Take ownership of the UA team (both web and mobile) • Establish and optimize media-buying processes across the main channels (primary: Meta & Google) • Develop and upskill the web/social team • Automate teamwork through in-house and third-party solutions • Manage marketing budgets of $1M+

• Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets. • Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption. • Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV. • Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization. • Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers. • Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance. • Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers. • Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights. • Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution. • Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes. • Partner with Finance on forecasting, budget allocation, and revenue modeling to maximize ROI. • Identify opportunities to automate workflows and increase efficiency across the team.

• Develop and execute growth strategies to drive user acquisition, activation, retention, and revenue • Own and optimize the end-to-end growth funnel using data and experimentation • Plan, launch, and analyze A/B tests and growth experiments across channels • Manage and optimize paid, organic, and owned channels (e.g., SEO, SEM, email, lifecycle, social, partnerships) • Collaborate closely with Product, Engineering, Sales, and Design teams • Analyze performance metrics and customer behavior to identify growth opportunities • Build dashboards and reports to track KPIs and communicate insights • Continuously research trends, tools, and best practices in growth marketing