GAN Integrity

• Own and deliver against an annual sales target of $1.1M, with an average deal size of $90,000–100,000. • Drive net new logo acquisition, identifying, engaging, and closing enterprise-level opportunities. • Manage complex, multi-stakeholder sales cycles from prospecting through contract negotiation. • Build and maintain a strong pipeline through outbound prospecting, partnerships, and inbound leads. • Deliver compelling presentations and demonstrations that clearly communicate the value of GAN Integrity’s solutions. • Collaborate with internal teams - including Marketing, Solutions Consulting, and Customer Success - to ensure a seamless client experience. • Stay informed on market trends to position GAN Integrity effectively. • Represent GAN Integrity as a trusted advisor in the GRC and compliance community.

• Own product and portfolio positioning aligned to ICPs, buyer personas, and use cases (CCOs, GCs, Risk, Audit, Compliance). • Develop clear, differentiated value propositions and competitive messaging across products and segments. • Translate product capabilities into simple, outcome-oriented narratives and proof points. • Maintain competitive intelligence: market trends, win/loss insights, battlecards, and differentiation frameworks. • Lead end-to-end GTM planning for new products, features, and solution launches. • Partner with Product Management on roadmap alignment, market validation, and pricing/packaging input. • Define launch strategy, success metrics, and cross-functional execution plans. • Ensure consistent messaging across demand gen, sales, partners, website, and customer communications. • Equip Sales with high-impact enablement: pitch decks, talk tracks, demos, ROI tools, case studies, and objection handling. • Partner with Revenue Operations and Sales Leadership to align messaging to funnel stages and deal motions. • Support enterprise and strategic deals with tailored narratives and competitive positioning. • Measure and optimize enablement effectiveness through pipeline influence and win-rate impact. • Own core product marketing assets: messaging frameworks, solution briefs, use-case narratives, and thought leadership. • Collaborate with Demand Gen and Content teams to power campaigns with product-led storytelling. • Ensure consistency and quality across all product-related content and customer-facing materials. • Act as the voice of the customer and market internally. • Use industry analysts and customer insights, usage data, and win/loss feedback to refine positioning and GTM strategy. • Partner with Customer Marketing to support case studies, references, and advocacy aligned to priority solutions. • Serve as the primary product marketing partner to Product, Sales, Customer Success, and Partners. • Build and scale product marketing processes, playbooks, and operating rhythms as the company grows.

• Own the technical success of assigned enterprise accounts from onboarding through renewal. • Serve as the primary technical point of contact for customer IT, security, and engineering stakeholders. • Ensure customers achieve rapid and sustained time-to-value from the platform. • Lead technical onboarding, environment setup, and complex integrations (APIs, SSO, data pipelines, security controls). • Proactively monitor platform health, performance, and usage patterns to identify risks before they impact customers. • Act as a long-term technical advisor aligned to the customer’s architecture, roadmap, and maturity level. • Partner closely with Customer Success Managers to align technical execution with business outcomes.

• Own and align marketing-sourced pipeline to ARR and PE goals. • Execute global ABM for high-value enterprise accounts. • Develop and implement scalable digital and field marketing programs. • Continuously optimize funnel conversion and ROI. • Lead development of value propositions, buyer insights, and competitive GRC positioning. • Create compelling executive-level content (compliance, audit, risk mitigation, ROI). • Build customer advocacy (case studies, references, communities). • Build and support channel, advisory, integration, and technology partners with co-marketing. • Equip partners with messaging, collateral, and thought leadership. • Establish a metrics-driven operating cadence: dashboards, forecasts, attribution, and KPI reporting. • Own funnel analytics, segmentation, campaign performance, and pipeline velocity. • Drive CAC efficiency and accurate forecasting with Finance and Sales. • Build, develop, and mentor the marketing team and agency ecosystem. • Partner with Sales, Product, and Customer Success on GTM strategy. • Present strategy, progress, insights, and investment recommendations to the CEO, Board, and PE sponsors.