Fanatics, Inc. logo
Fanatics, Inc.

We amplify pride and create connections for all fans around the world.

Director of Loyalty and Proposition Strategy – Sportsbook

DirectorDirectorFull TimeRemoteLeadTeam 1,001-5,000Since 2011H1B No SponsorCompany SiteLinkedIn

Location

United Kingdom

Posted

102 days ago

Salary

0

Seniority

Lead

Bachelor Degree7 yrs expEnglish

Job Description

Director of Loyalty and Proposition Strategy – Sportsbook

Fanatics, Inc.

• Own the long-term commercial vision, economics & strategy for FanCash within Sportsbook, positioning it as a differentiated loyalty currency that drives retention, repeat play, and cross-ecosystem engagement. • Define compelling earn and burn mechanics across acquisition, engagement, VIP, and lifecycle programs. • Integrate FanCash into tentpole sporting moments (Super Bowl, March Madness, World Cup, etc.) to deepen engagement and repeat play • Partner with Product to enhance visibility, UX, merchandizing and cross-platform utility. • Develop tiered, segmented, and personalized FanCash strategies that reward high-value behaviors. • Oversee forecasting and reinvestment efficiency in partnership with Finance.**Lead performance measurement across issuance, redemption, retention lift, and incremental LTV. • Build and lead a high-performing team with strong operational governance around loyalty planning and execution.

Job Requirements

  • 7 plus years leading loyalty, rewards, or value proposition strategy within Sports Betting, iGaming, or a scaled digital ecosystem; demonstrated ownership of programs with meaningful P&L impact.
  • Proven architect of loyalty economics - deep expertise in liability management, reinvestment strategy, and measurable incremental ROI.
  • Expert-level understanding of the US sports calendar and betting behaviors, with the ability to translate sport-specific dynamics into differentiated value propositions.
  • Track record of materially improving retention, cross-sell, and LTV in a seasonal, event-driven business - with clear examples of driving step-change performance.
  • Highly analytical and commercially rigorous; comfortable debating hold impact, reinvestment rates, and payback windows with Finance and executive leadership.
  • Influential cross-functional leader who raises the bar on strategy, execution, and accountability.
  • Thrives in high-velocity environments where performance standards are high and outcomes matter.
  • Experience building loyalty propositions that extend beyond a single product and create value across a broader digital ecosystem.

Benefits

  • Health insurance
  • Paid time off
  • Flexible working hours
  • Professional development opportunities

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